Xtreme Information - a user guide
Contents
1. 04 1 1 2010 Sal dd mm yyyy e vs Date Range 04 05 2010 to view Country List 04 11 2010 View Category List i Find m m eee I rodu Press Television Gaal Gah Outdoor Cinema eer 5 Er i Radio Internet Digital Video Gaul Personal Archive original amp Long Versions Xtreme Information can be searched either by building up a search using the section boxes on the left side of the screen or simply by keywords Building up a search by category Choose a specific country or number of countries by clicking on the View Country List and ticking the relevant box es If you leave the country selection blank it will automatically search all countries Select Country Ls Clear Selection a LAAN Countries TEIR Suk Algeria Arg entina Australia Au stria Bahrain Belgium Brazil Bulgaria canada _ Chile China Colombia Croatia icy prus CIczech Re public Denmark Click on Select at the bottom of the screen to add it to the Search summary box on the right hand side Choose a Category to narrow down the market sector or industry required Click on the links to access sub sectors or topics hy Depilatories Non Electric al 4Fragrances Mremale Fragrance CFragrance Range Male amp Female CImale Fragrance Aftershave unisex Fragrance H Haircare Coral Hygiene personal Wash t Razors Electric Depilators r Shaving Preparations Toiletries Range H2. UNIVERSITY OF ULSTER LIBRARY Xtreme Information a user guide COVERAGE Xtreme Information captures and archives over 25 000 new TV and press advertisements every month from over 60 countries as well as cinema radio outdoor and internet banner ads It holds material going back as far as the 1950s and the archive is updated continuously ACCESS This database can be accessed on or off campus using Athens authentication although an initial registration is required Please use your Ulster email address as part of the registration process Choose X from the list of databases on the Learning Resources tab in Portal http portal ulster ac uk or go to the Library Databases home page http library ulster ac uk electronic select X and click on the database name to connect You will be prompted to choose University of Ulster from the list of Institutions Choose to Remember for Session EE Federation Select vour home organisation AF EGUGCATION AHD RESEARCH Selection options The service you are trying to reach requires that you authenticate with your home organisation Please select an organisation using one of the methods below Choose from list Aberdeen College Remember for session Select Search by keyword SEARCHING Search Help W University of ULSTER Create Search If you can t find what you are looking for Click Here From lo4 D 5 2 0 10 a To
3. _LJHOME AND GARDEN HOUSEHOLD GOODS TERILI Trt BEI eee MN r To search by Brand enter the product into the search field lf you are unsure of the proper title add keywords and click on Find A list of brands matching or resembling your text will be displayed You can select the appropriate brand s from the suggested list If you wish to limit your search to a specific type of Media select it from the options on the search screen You can choose more than one The default range of Dates is set to 6 months although you can select a specific range of dates using the calendar option or by entering the dates manually E g see below re ate Search If you can t find what you are looking for Click Here Fram 05 05 2010 is Ta 05 11 2010 fq dd mm yyvy 05 05 2010 to View Country List 05 11 2010 UK Find zategory Female Fragrance HO L Fress Wrelevision outdoor Cinema media Television Radio Internet Digital Video Personal Archive sees i k Original amp Long Versions Keyword Searching Keyword Searches look through the details Xtreme Information gives to an advertisement i e the advertisement title story line and end line A keyword text search must exactly match the data they have entered against an advertisement You may use AND OR connectors in keyword searching You may also search for phrases by using quote marks Phrases entered without quote marks will have AND entered bet
4. s create or air dates etc plus a Media Player mini version of the advertisement which you can view Adding Results to the Basket You can add items from your search results to your basket by clicking on the Basket tab which will then be highlighted in grey To remove items from your basket simply click on the Basket tab again To download your selected items click on the View Basket link at the top of the screen Downloading ads Click on the download option All the ads on Xtreme Information have already been purchased by the Library and will cost you nothing Enter your student ID number at the ourchase order reference Click on Confirm A link will be provided to the full advertisement which you can then save or open You will also be sent a confirmation email of the download request Order Summary Review your order This reference will appear on your invoice and will allow you to identify this purchase and allocate the cost to the appropriate project 61255901 Shore Road Newtownabbey Co Antrim BT37 0QB UK be TY Single Commercial UK 1 0 00 Giorgio Armani x 1 Sub Total 0 00 VAT 0 00 Total 0 00 Click on the Help link at the top of the screen or contact your subject librarian for more assistance
5. ween each word Due to the speed at which Xtreme Information captures and adds advertisements to the database some ads may not immediately have full details attributed The speed of the keyword search may be slightly slower than other search criteria due to the numerous fields of data involved VIEWING RESULTS E Page 1 of 13W 41234362783 Sort By Media First Seen io h DETAILS pE ___ DETAILS UEL JEL UIEW Foe Pea ae SV Ae DIAMONDS DIAMENTS EASHET EASKET F EASHET DOWNLOAD cowntorD _oowncorD Advertiser Giorgio Armani Giorgio Armani Puig Beauty amp Fashio Brand Giorgio Armani Giorgio Armani Carolina Herrera MTV Product Emporio Armani Diamonds Emporio Armani Diamonds 212 VIP female fragrance Category HEALTH ANG BEAUTY TOIL HEALTH AND BEAUTY TOIL MEDIA AND PUBLISHING Br Title A Diamond Party Diamond Party Private Party Image Duration 10 seconds 20 seconds 40 seconds Date From To 04 10 2010 04 10 2010 29 09 2010 03 10 2010 Media Television Television Television First Appearance Sky Sports i MTY UK MT UK Country UK LIK UK Story Line Clip of people at a part Clip of people at a part Clips of people trying t End Line Version Cut Down The Sort By menu allows you to sort the search results by Brand alphabetical Air Date Country alphabetical or Media etc Details will display a summary of the Ad information e g tab line
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