File - Noble Cumming Thesis Portfolio
Contents
1. imaginatio Nardu nd style guide elements typography partnerships e ima inatio Po g play playg ro U n d Lockup of IP logotype and URL imaginationplayground org o imaginatio round From leaders in the design and playground worlds Rockwell Group and KaBOOM Imagination Playground is a mission based initiative that inspires a variety of fun open ended play patterns for kids It allows children to design their own j MP Wien talking shout the Rockwell course of play while fostering collaboration and Group KaBOOM partnership always use the IP logotype and refer to the Rockwell Group and KaBOOM in body copy example set in bold for emphasis creativity With each play session Loose Parts can instantly activate the space around them Blocks mats wagons fabric and crates overflow with creative potential A new playground is born configured by children s activity evolving as the children play dream and build Something as simple ii irie necessary fousethe Rockwell as a box of stuff allows for endless possibilities i l Group and KaBOOM logos then make sure to align the baselines of the logos 15 section two e business collateral S e imagination und style guide business collateral e overview 6 e imagingt ior round lic O1 O2 2010 e e imagination idi nd Joan Farnsworth p ayg Te Th2. 1234 Children s Way Suite 0057 Port Washington New York 11050 5 Union Square West 8th Floor New York N Y 10003 17 imagination around style guide business collateral letterhead The Imagination Playground LLC letterhead is meant to be minimal and refined However as a touch of e imagination 2 whimsy the back side is flooded with P ayground the core IP green color The letterhead can be run through any laser or inkjet printer Joan Farnsworth Please check with your office manager The Electric company 1234 Children s Way Suite 0057 Port Washington New York 11050 to order or reorder letterhead O1 O2 2010 Dear Ms Farnsworth There has been a change in our delivery service policy which we would like to bring to your attention We have always provided free delivery for any orders placed with Kaboom regardless of the size of the order Due to the increase in the price of fuel we must now limit this free delivery service to any orders over 300 00 not including the purchase of knee pads We regret the necessity of imposing this restriction We wish to take this opportunity to thank you for being one of our most valued customers Best Noble Cumming 5 Union Square West 8th Floor New York N Y 10003 e Tel 1 888 789 PLAY Fax 202 659 0210 18 business collateral e envelope imaging A ground Joan Farnsworth The Electric company 1234 Children s W
3. 4 0 W x 7 2 D x 5 9 H closed Approximately 12 10 W x 5 0 D x 5 92 H open Powder coated steel frame and corrugated metal paneling weight Approximately 800 lbs box and contents site condition For use in indoor or outdoor settings The Box must be operated on Whe n asse mb l n g mu lt ip l ec ut S h e et S solid even ground Not intended for use on grass gravel sand or mulch Adult supervision required at all times content includes 1high security weather 5 foam balls ne lude a cover w it h t he L LE C lo g O proof Box consists of 8 floor mats in various shapes 3 hinged components 1 case of fabric 75 biodegradable blue foam 1 sand bin with lid Imagination Playground 2 tarps Blocks in 15 different shapes 1 water sprinkler 15 foam noodles 1 water knuckle 1 wooden cart optional interior lock box 4 milk crates additional charge 1 case of chalk training orientation 1 user s manual online Play Associates training session contact info imaginationplayground org Copyright Imagination Playground LLC 2010 e e Imagination 2 d Playground imagination playground indoors Imagination Playground Indoors can transform an indoor area into a rich environment that invites children to engage in open ended free play and a wide variety of play patterns This package includes Imagination Playground Blocks and other Loose Parts including fabric mats crates and a wooden cart A set of large
4. 7 RGB 109 179 63 Hex 7acO40 PMS PMS 382 396 Lime Yellow PMS 382 PMS 396 CMYK 29 0 100 0 RGB 193 216 47 Hex bed600 CMYK 11 0 94 0 RGB 235 231 41 Hex eae827 PMS 166 Orange PMS 166 CMYK 0 64 100 0 RGB 2444123 32 Hex ff6418 e imagination 2 d Pe S The treatment of color in Imagination Playground publications is easy to follow The two core brand colors blue and green are used primarily in the logo imagination bubble and in headers and sub heads Secondary colors light green and yellow are used for supporting ele ments like color fields and bubbles found in the page anchors They can also be used to extenuate text or illustration The tertiary color orange is more specific It is to be used to call out things worth noting such as quotes in bodies of text as the text color or photographs orange is the frame color as noted in the page on framing 10 S e imagination around style guide elements e color continued core color usage secondary color usage tertiary color usage 9 Imagination ae playground Green PMS 369 Blue PMs 285 Bubbles Green PMS 369 Blue PMS 285 sen ion Yellow PMS 369 Outlines and Type call outs Background Orange PMS 166 Lime PMS 382 Type Blue PMS 285 h o Rs AME PEE Bubbles Green PMS 369 Blue PMS 285 Green PMS 369 Blue PMS 285 Yellow PMS 369 Stripe Blue PMS
5. Sy cri csi bs caria a rapea Pgs n n umi mau wmm cm nom ab nam ie rums moms oil DA oni rum ec Pr re aad Caos a a a pee Gee fos pha pepe eosin of ecrans pyari m fades Sip WY Pe i E seme g eg phone mo Pm umana DO ium Po bea Daami luus ames g a a Puno E LIES rk JU p id mm qu gem LE Rana edam ee me en ir y md PUE ga met ie ui nem mad pe f Pl Sty kdo Fam rom Par it Loy dans 9 n sid hiya m egg en ey Gar a ee e d ound style guide Imagination The new Imagination Playground website is designed to resonate with the other brand materials while providing a setting for new information to be contributed as the brand grows 27 promotional e email blast e imaginetien rdun d December 2010 Dear Friend It was great to meet you at the 2010 NAEYC Annual Confer ence and Expo in Washington DC Thanks again for your interest in Imagination Playground in a Box From leaders in the design and playground worlds Imagina tion Playground is a mission based initiative that inspires a variety of fun open ended play patterns for kids It allows children to design their own course of play while fostering collaboration and creativity With each play session Loose Parts can instantly activate the space around them Blocks mats wagons fabric and crates overflow with creative poten tial new playground is born conhqured by children s
6. nickels chutes channel straight channel bend small plugs arch chutes 15 Noodles are included with your set of Imagination Playground Blocks rugged model unit play area dimensions The area designated for each Box should be a minimum of 12 ft by 12 ft The play area should be a minimum of 250 sq ft If your site does not meet the minimum required conditions for the storage units you can still use Imagination Playground Indoors or Imagination Playground Blocks without the Box Another option is to install a special location pad as described in Appendix A unit dimensions Approximately 4 O w x 7 2 d x 5 93 2 h closed Approximately 12 10 w x 5 O d x 5 9 h open Total Weight 1 200 lbs Site surface must support 1 500 lbs overview of features Please read the following descriptions and directions before opening and closing your storage unit Damage to the Boxes may result if the procedures below are not followed Hasps The two components of the Box are fastened together by four steel hasps Figure A amp B To open a hasp pull the T shaped handle end parallel to the Box surface and remove it from its catch To close a hasp pull the T handle parallel to the Box slip over the hasp and release the T handle into its catch Remember that there are four hasps two on each end of the Box Remove them all before you separate the compartments 15 o e i
7. should play ita something that grownups want to control but the more 1 observe kids playing they do it bez themselves Cat bere ree Se imageazen Pappu a a Desskthrouni pagans ooncespt Cire to Ernoor iir LPSC Cle en ussgmuctunedi uei p g tha ine cul stir Prud cet aur de oa io RTE ect Roca Sir arri econ developers Wen eus ari Locas Patr Aen s cher army o sumas Fari abc Coren Bo Coney PCC Pee ETS APE IG Mg Der D Ponta DP pie Cisl Nri DADC S IT edm VEDRU dra CP re a Coque pb kor Tween Us prn Grea Euki anui expire ecient ponte imagieacon Pura mag COM eed ad dessgnesc Cry PEU OST aechevect Cac oies Ha Sem Fiches ins hii piera ven KACAU Fe keting Fase pen pesin oenpreratin rectae 15 rper biiy Bes orti ewe oan Thesuagh tron rmapucn cinven nartnerstan ws ans cormmenac to Goreng Prego Puer in corners se cres fe Dore imog notion playground ts cola To you imn o worthy ol wear OPERA eo tar E a er cto et prs mn d c di x a D0 rre aT apris om ls ein peri s ponant peint rei ne o DL d e pu e m e ee coa ope Pir eae mp CUME aes acum Ea ee cee Sen le a nomme Pi RE ET na meae ee rl br imum m epa ery Barca mr Ta Ge ES EN EEE ETES ss ma en pou uy at Nm in icm CR TL ere ispum ni aie lt a Pm Ss aa poma cmt pe B SS CCE aci en ur murs var jun Pons aus vais
8. to encourage child directed unstructured free play the kind of play that experts say is critical to a child s intellectual social physical and emotional development With a focus on loose parts Imagination Playground offers a changing array of elements that allows children to constantly reconfigure their environment and to design their own course of play Giant foam blocks mats wagons fabric and crates overflow with creative potential for children to play dream build and explore endless possibilities the concept the promotional e brochure template products imagination playground in a box is a kit of parts suitable for a variety of outdoor and indoor sites It offers an easy to install cost effective means to offer their children opportunities for unstructured free play The sets include a sturdy storage unit on wheels Imagination Playground Blocks and a starter kit of found parts Imagination Playgroundin a Box can be used on its own or as an addition to an existing playspace imagination playground blocks are a set of uniquely designed large foam parts in a vibrant blue that allow children to play at an architectural scale Sixteen different block shapes encourage open ended free play and a wide variety of play patterns Manufactured in the U S A from biodegradable foam they are resistant to sun heat mold mildew corrosion and micro organisms imagination playg
9. 285 n e imagination 2 d MM re elements photography Because Imagination Playground is a concept as well as a series of products photographie representation is core to the brand language Photographs should be vibrant clearly illustrating the intended idea When ever possible product engagement should be shown Images should be in viting with people front facing Crop into images to activate the activity in the photo Never show a child inside storage containers Photos can be set in layouts in 3 ways 1 Cropped in chamfered squares concept images can only be cropped this way see bottom left 2 Cropped in circles alone 3 Cropped in the largest circle of an Imagination Bubble Brownsville Brooklyn Imagination Playground in a BOX All chamfered squares should be lined with a two point rule The rule should be orange with a small not too small chamfer The chamfers on the photographs shown to the left are set at 1 inch and should be used as a model Pre built frames are provided for Microsoft Powerpoint users Sy Ve 8 o 90klyn e imags Any caption should be set in VAG colored orange and right aligned with the chamfer corner or to the arch of the circle see examples left NOTE All photos with children must come from approved vendors 12 Concept Imagery interprets the core elements of Imagination Playground elements typography VAG Rounded Thin ABCDEFGH
10. Executive Communications and Correspondence e imagination 2 d PA S Imagination Playground LLC has many reasons for presentations The ppt presentation template provided handles a multitude of potential lay outs and content forms 24 section three promotional promotional press kit overview imagination playground imagination playg round A breakthrough playspace concept designed to encourage child directed unstructured free play the kind of play that experts say is critical to a child s intellectual social physical and emotional de velopment With a focus on Loose Parts it offers a changing array of elements that allow children to constantly reconfigure their environment and to design their own course of play Giant foam blocks mats wagons fabric and crates overflow with creative potential for children to play dream build and explore endless possibilities Imagination Playground was conceived and designed by internationally acclaimed architect David Rockwell His firm Rockwell Group has partnered with KaBOOM the leading national non profit organization dedicated to bringing play to kids everywhere Through this mission driven partnership we are committed to bringing Imagination Playground to communities across the country imagination playground consists of three core concepts that foster a dynamic child centered environment loose parts An assortment of mov
11. IJKLMNOPGRSTUVWXYZ abcdetghijklmnoparstuvwxyz 123456789193 6 amp VAG Rounded Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567891911 65 amp VAG Rounded Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567891 1 amp lt gt VAG Rounded Black ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789 amp lt gt Archer Hairline ABCDEFGHIJKLMNOPORSTUVW XY abcdelghijkimnoparstuvwxyz 123456789 8 Archer Thin ABLCDREFPGHLINLMNOPORSTUMVWAYZ abcdetghijklmnoparstuvwxyz 123456789 Qt 96 amp e Archer Light ABUDEFGHIJKLMBNOPORSTUMVMATZ abcdefghijklmnoparstuvwxyz 123456789 91t 5 amp Archer Book ABCDEFGHIJKLMNOPORSTUVWXYZ abedefghijklmnopqrstuvwxyz 123456789 91 9 amp Archer Medium ABCDEFGHIJKLMNOPORSTUVWXYZ abcdefghijkimnoparstuvwxyz 123456789 amp lt gt Archer Semibold ABCDEFGHIJKLMNOPQRSTUVWXYZ abedefghijklmnopqrstuvwxyz 123456789 amp lt gt Archer Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789 01t 5 amp S e Magna und style guide Typography plays an important role in the Imagination Playground brand How you use type is a lot like how you speak to people ALL CAPS CAN BE LIKE SCREAMING A light italic font can be like whispering Calling attention to the
12. Imagination Playground LLC business Imaginat on cards are designed to accommodate a playground name title email phone number and i a fax number for each employee Noble Cumming Please check with your office manager Imagination Technician to order or reorder cards ncumming imaginationplayground org tel 202 659 0215 e fax 202 659 0210 5 Union Square West 8th Floor e New York N Y 10003 22 e imagination d ME business collateral e note card Imagination Playground LLC note cards are intended for that moment when only a handwritten gesture will suffice Please check with your office manager to order or reorder cards Imagination Playground LLC 5 Union Square West 8th Floor New York N Y 10003 e Tel 1 888 789 PLAY e Fax 202 659 0210 23 business collateral e presentations incorporating reflective practices background for play open ding a rich play environment provides affordances for many types of play The landscape and materials given to children along with children s social experiences and imagination create the Roger Hart Director of the Children s Environments Research Group City University of New York Danielle Marshall dmarshall kaboom or g Manager Training and Education Caroline Kim ckim rockwellgroup com Senior Designer Rockwell Group L L C Judy Lem jlem kaboom or g e imaginatio fund
13. able objects including Imagination Playground blocks crates fabric and carts allow each play session to become a new experience With Imagination Playground Loose Parts children can create their own narratives activities and environments build something and tear it down or simply enjoy forms and textures manipulable environment Children play most creatively in settings they can manipulate Sand and water for example serve as raw materials for creativity and sensory exploration Imagination Playground empowers children to influence the space around them and allows for many types of activities including constructive dramatic and gross motor play Q play associates Play Associates are trained adults who enable a setting in which children can direct their own play They allow play activity to evolve naturally by maintaining a safe and secure environment and by renewing and varying the supply of Loose Parts e e Imagination s pla yground overview continued Imagination Playground is available to you in a variety of ways imagination playground parks imagination Mg playg round A site specific park concept that includes a full set of Imagination Playground Loose Parts anda sculpted landscape as well as sand and water installations In collaboration with the New York City Department of Parks and Recreation Rockwell Group is opening the first of the Imagination Play ground Park
14. activ ity evolving as the children play dream and build It allows for endless possibilities For more information please visit liter kaboenmerg imagiremenglaggreund Bringing Imagination Playground to Your Community If you re interested in obtaining an Imagination Playground for your community please contact us at imaginationplayground kaboon org with your name organi zation contact information and any questions you may have We will put you on our mailing list so that you ean receive regular updates about this innovative concept in play As part of a continuing commitment to bring play to children everywhere Rockwell Group and KaBOOM have partnered to bring Imagination Playground to communities everywhere across the country By marrying Imagination Playground with a network of KaBOOM communities opportunities for chil dren to engage in unstructured self directed free play will e mosincblaygrdund notes December 2010 Dear Friend lt was gren 16 me you at the 2010 NAEYC Ansual Consec ence and Expo i5 Washington DC Thanks again for your inl reet in Imagination Playground in a Box From le rot worlds Imag tess Playg ait spi variety ol erna foc kids It allows children to d ree of play while fostering ollaboratian amd creativity With h play ion Loo Parts can instantly activate the space around then Blocks mats wagons fabric and crates overdow with creative poter tial A new playgroun
15. agination create the background for play Roger Hart Director of the Children s Environments Research Group City University of New York a rich play environment provides affordances for many types of play The landscape and materials given to hildren along with children s social eeeriences and imagination create Na ckground for play Roger Hart Digtor of the Children s Environments Research Group sy University of New York a rich play environment provides affordances for many types of play ge landscape and materials given to en along with children s social e Children s Environments ity of New York Roger Hart Director oj Research Group City Ui e imagination 2 d t rat The bubble anchor is to only be used in digital media and presentations to define the bottom boundary Itis a fun simple element that will not compete with other graphics The anchor is scalable to fit desired applications However the size ratio between bubbles should remain consistent Always use on a white background The bubbles are always the 2 core colors PMS 285 and 369 and the secondary yellow PMS 396 Only use along the bottom margin when needed never on the top or sides elements color core brand colors secondary colors tertiary color PMS PMS 285 369 Blue Green PMS 285 PMS 369 CMYK 89 43 0 0 RGB 0 1259195 Hex 176fd2 CMYK 59 0 100
16. ation Playground is popping up across the country or how to purchase donate or become involved please visit www imaginationplayground org or call 1 866 986 5551 e eo Imagination round Imagination Playground brings out the creative genius in all kids a breakthrough playspace concept designed to encourage child directed free play imaginari General File Stats e Double sided Tri fold e Sheet size 16 5x8 5 Finished size 5 5x8 5 Example of file finished with a tri fold n aygr ound style guide 29 e magn OO ground style guide promotional e product cut sheets i e Product cut sheets are intended to imagination playground quickly convey specifications on each in a box imagination playground in a box rugged of the Imagination Playground kits P Information can easily be updated communities an easy to install cost effective means to offer their children opportunities for open ended free play These sets include Imagination Playground Blocks parts that encourage sand and water play a starter kit LA uc M Or chang ed to cover specifications of potential kits in the future storage container can store additional found parts and supplies and lock up for storage Each product cut sheet is specific to a particular product so the proper logo M RUE ne should be used container specifications Approximately
17. ay Suite 0057 Port Washington New York 11050 Imagination Playground LLC 5 Union Square West 8th Floor New York N Y 10003 e imagination 2 d P aygrounc Imagination Playground LLC enve lopes are designed with an IP logo in the upper left hand corner and address knocked out of a blue field on the back flap Please check with your office manager to order or reorder envelopes 19 S e imagination around style guide business collateral mailing label Mailing labels are designed to be printed on an as needed basis and run through a laser or inkjet printer e Imagination 2 d piaygroun The size 5x3 5 is based on standard Avery shipping label dimensions It should be applied to a standard bright white 10x13 envelope Joan Farnsworth The Electric Company 1234 Children s Way Suite 0057 Port Washington New York 11050 5 Union Square West 8th Floor e New York N Y 10003 e moan A ground 20 e Imaging a groun d business collateral e folder and ip label In many cases several pieces of collateral will be required for face to face interactions with potential clients In such situations a 9x12 folder can be used to assemble all the components Imagination Playground LLC 5 Union Square West 8th Floor New York N Y 10003 21 S e imagination around style guide business collateral business card
18. d is born configured by children s acti ity eval Yung a6 the children slay dreams acd build Et allows iar etxcllesa possshuities Bringng imagination Playground tn Your Communi lf you re interested in obtaining an Imagination Playground for your community please contact as at imaginaricnplaygreurdielimboanm ong wah your namm organi zation contact Information and any questions you may have We will put you on our mailing last so that you can receive regalar updates about this inpovative concep in play As pen of a continuing commitment tn bring play to children everywhere Rockwell Group and KaBOOM hove partnered to bang Imagination Playground to communities everywhere across the country By enarrying inseginagion Playground with a network of KaBOOM comuyuanities opportunities for chil dren to emgage in unstructured self directed free play will apring up across the marjon Meo peers vlde rump c ep men PT TI ca ccm d imaginatio ground style guide The new Imagination Playground email blast template is designed to handle any emerging information such as product updates and events The email blasts read in a linear fashion and separate various articles topies using gray fields a common device in blogs and email blasts As shown below The blasts can handle graphics photography as well 28 imagination playground is a breakthrough playspace concept designed by architect David Rockwell
19. e 6 Always position the logo with at least the above allotted clear space 2 x heights per side Iman Agroind eeceeecec rece eee eee eee eee eee 1 inch The minimum size requirement is 1 inch Please refrain from using the IP logo below 1 inch wide imagination un d style guide Full Color Imagination Playground logotype should be used in this man ner on a white background The green should always be PMS 369 or a CMYK RGB equivalent The blue should always be PMS 285 or a CMYK RGB equivalent The line in the lower right of the logo expressing the sub brand should always be in PMS 285 ora CMYK RGB equivalent It should never be green or any other color In the case of Black amp White Grayscale publications i e phone books etc all green forms are expressed in a screen of 70 black and all blue forms are expressed in 100 black On a dark color field or a field of one of the core brand colors the logo should be made white to knock out of the field A color logo should never be used on a dark colored background but is permissible on PMS 382 only To avoid complexity the logo should nest comfortably in the upper right hand corner as in this document unless on a front or back cover page There it can be large and centered or left justified as long as it looks visu ally appealing elements ip logotype continued Imagination n d Imagination n d ima
20. e Electric company 1234 Children s Way Suite 0057 Noble Cumming Port Washington New York 11050 Cou ues ncumming imaginationplayground org tel 202 659 0215 e fax 202 659 0210 C3 5 Union Square West 8th Floor New York N Y 10003 Imagination Playground LLC 5 Union Square West 8th Floor New York NY 10003 Dear Ms Farnsworth There has been a change in our delivery service policy which we would like to bring o your attention We have always provided free delivery for any orders placed with Kaboom regardless of the size of the order Due to the increase in the price of fuel we must now limit this ree delivery service to any orders over 300 00 not including the purchase of knee pads We regret the necessity of imposing this restriction We wish to take this opportunity to thank you for being one of our most valued customers Best Noble Cumming Imagination Playground LLC 5 Union Square West 8th Floor New York N Y 10003 Tel 1 888 789 PLAY Fax 202 659 0210 round Mc imagination playg Imagination Playground LLC 5 Union Square West 8th Floor New York N Y 10003 Joan Farnsworth 5 Union Square West 8th Floor New York N Y 10003 Tel 1 888 789 PLAY Fax 202 659 0210 The Electric company 1234 Children s Way Suite 0057 Port Washington New York 11050 e Imagination playground Joan Farnsworth The Electric Company
21. gination roun d Imagination roun d atio Imagtn imaginatio Nardu nd style guide Always position the full color logo on PMS 382 or white A white logo may be knocked out of the core brand green or blue color helds It way also appear ona black held DO NOT place a full color logo on any other color beside PMS 382 or white DO NOT place a full color logo on a photograph or full color illustration DO NOT set the logo together with or inside of a shape DO NOT turn the logo on it s side DO NOT unstack the logo DO NOT center the word s Imagination and Playground to each other elements brand architecture overview imagination P Qyg e round 0 0 0 06 9 0 6 9 0 0 0 9 0 GO 9 0 0 0 0 GO O 0 O GO 9 0 O 9 GO 9 0 O GO 9 0 O 0 0 O 0 9 O GO 9 0 O 400 GO GO 9 6 0 0 0 0 o 6 o o o o o e o ee 00 0090009099009 sem ses ses e imagination d P aygrocne tm maging aygrdun d institutional e imagination 2 d playground R imagination VT playground imagination LT playground in a box consumer e imagination 2 d playground product logos take on different looks per line o 9 imagination x pia support e imagination d P aygrounc yground imagination d P i yg ro una imagination d d P aygrounc imagination 2 d p aygrouno S e imagination around style guide The brand architecture is quite simple All
22. ground event e e ET AM rockwellgroup 5 Union Square West 8th Floor New York NY 10003 e Tel 1 888 789 PLAY e Fax 202 659 0210 imagination around style guide Temporary signage needed for IP events can be executed in a myriad of ways but for the sake of simplicity is based loosely on the IP letterhead The type can be stayed or playful as necessary 35 environmental e permanent signage e imagination dn d thanks to TARGET The City of New York and Rockwell Group would like to thank the following for their support of Imagination Playground Daniel and Nanna Stern Leonard Litwin Newmark Knight Frank Jack Resnick amp Sons Inc Rockrose Development Corp The Hakimian Organization Dan and Abbe Klores Midler Family Foundation Related Companies Steelcase Inc Jack Tantleff Champion Courier Julie Menin Jules Fisher and Peggy Eisenhauer Gradical media Focus Lighting Inc Daryl and Steven Roth Frieda and Roy Furman Shawmut Design and Construction Peter and Penny Glazier Lucy and Phil Suarez Allen J Grubman and Jess H Drabkin TAG Associates LLC Stephen Hanson and Family Laurie M Tisch The Hartman Group Viking Range Corporation Loeb amp Loeb LLP Scott Zeiger BASE Entertainment Macy s Merchandising Group Imagination Playground is a breakthrough play space designed to encourage child directed unstructured free play It is the result of a public private
23. h Floor New York N Y 10003 elements imagination bubble as graphic device The imagination playground brings out the limitless creative genius in all kids and inspires free play everywhere e imagination 2 d PA S The imagination bubble mark is taken directly from the imagination playground logotype It can be used as a stand alone graphic device It can be displayed in either of the core brand blue PMS 285 or green PMS 369 The mark should always be in the 3 bubble orientation and be shown dynamically i e it should express growth and movement when placed The largest circle of the mark can be used as a holding shape for photos or type never both together When large it can house quotes or if small it can act as a holding shape for digits when numbering categories Digits and quotes inside of the imagination bubble are always set in the VAG typeface When cropping an image always crop in the largest circle Keep the smaller circles in the same core brand color either PMS 285 or green PMS 369 S e imagination around style guide elements imagination bubble continued DO NOT run the largest and the small est circle off the edge of the layout at the same time YOU MAY however run the largest OR the smallest circle off the edge individually in a layout Imagines on ed tm ayground DO NOT re arrange the imagination bubble
24. in cultural hospitality retail product and set design Based in New York with satellite offices in Madrid and Dubai the firm crafts a unique narrative and an immersive environment for each project Projects include W Hotel Union Square the JetBlue terminal at JFK International Airport Children s Hospital at Montefiore Nobu restaurants worldwide set designs for the 2009 and 2010 Academy Awards ceremony and Broadway s Hairspray and Walt Disney Family Museum Mr Rockwell received the 2009 Pratt Legends Award and the 2008 National Design Award for Interior Design from Smithsonian s Cooper Hewitt For more information visit www rockwellgroup com KaBOOM is a national non profit organization that envisions a great place to play within walking distance of every child in America Since 1995 KaBOOM has used its innovative community build model to bring together business and community interests to construct more than 1 700 new playgrounds skateparks sports fields and ice rinks across North America KaBOOM also offers a variety of resources including an online community free online trainings grants publications and the KaBOOM National Campaign for Play which includes Playful City USA and Playmakers a national network of individual advocates for play Headquartered in Washington D C KaBOOM also has offices in Chicago and San Mateo Calif For more information visit kaboom org For details on where Imagin
25. ium Seats have been placed for your convenience around the amphitheater em e ES indi nd notice of filming Please be advised that this event is being filmed and photographed for the documentation of Imagination Playground the Program by attending this area you acknowledge that you have been informed that you may be recorded filmed and photographed as part of the Program grant irrevocable consent to the use of your likeness mannerism and voice and or that of a minor s for whom you are a parent or legal guardian in the Program without compensation credit or other consideration agree that Imagination Playground LLC KaBOOM Inc and Rockwell Group LLC the Producers may incorporate such recordings and photographs the Recordings in whole or in part into the Program and to use the Program and Recordings in all manner and media including but not limited to broadcast exhibition publication and promotion in perpetuity throughout the universe and release the Producers underwriters licensees and assigns from all liability including but not limited to any privacy defamation or other claims arising out of the broadcast exhibition publication promotion and other uses of the Program and the Recordings If you do not want to be photographed filmed recorded or appear under these conditions kindly do not enter the area Thank you for your cooperation and for coming to this Imagination Play
26. maginatio round style guide The user s manual involves multiple aspects of the brand Not only is design important but also the actual language used to communicate the ideals of the company and inform the user efficiently Any changes must be reviewed before being released to the public Please be mindful when making changes 31 9 imaginatio Vgrcund style guide promotional paraphernalia ur uw Most IP paraphernalia involves placing the logo in a central position on the intended object Please see the IP logotype pages in the elements Qo section for further information imagination rid e Gun imaginat d el imagination J playg round 4 Imagination n d 32 section four environmental environmental banners imagination dn d imaginationplayground org imaginatio round imaginationplayground org kaboom org imaginatio orcu nd style guide Imagination Playground Banners are quite minimal and reflects the standard logo placement and cobranding guidelines Please see the IP logotype pages in the elements section for further information 34 environmental e temporary signage e e open und This area is closed for the evening for a private event magne Imagination Playground Please feel free to use th to sit on and take them home as a Souvenir ayground Stad
27. n Playground in a Box ensured that the children had endless opportunities to experiment construct explore and invent the children eagerly shared their excitement about Imagination Playground at every visit Abby Thorman Educational Consultant Thorman Strategy Group I was surprised by the level of creativity unleashed in the children when they played with the vivid blue blocks some played together building homes slides and a seesaw One little girl constructed a stage and a microphone into which she sang Another boy circled the others holding a rectangular block with a small round piece sticking out of the end Cynthia J Gentry Chairwoman of the Atlanta Taskforce on Play up Kinnaresh Mistry and Rockwell Group n a Box and Child Playing with Loose Images courtesy of Front cover TalismanPHOTO Core concept renderin Imagination Playgrou Parts Blandson Belushin be in the Olympi could be anything want to be want to ics and do the long jump Sayquin Carlton 11 at Brownsville Playground right before leaping over a practice stunt jump that he built out of big blue foam blocks Reported by Ayala Falk in the Daily News July 15 2008 imagination playground consists of three core concepts that foster a dynamic child centered environment loose parts An assortment of movable objects including Imagination Playground Blocks crates fabric and carts allows each
28. n pad io eia Ps ee tige ee ee my Dope qp mb paies Lomme quot sand d rai IT kasma Corse sed Madii trit bans palmari dim lent oc Peng ha pets 1 Wiad pe ese fine cote Dep ste h mo ja qut Ip m Mes spaces m bons eh ee jm El ue mmay ar cil re uA bg 39
29. on tm ayground style guide imaginar S e imagination 2 d Pe Oe table of contents section one elements section three e promotional ip logotype 1 press kit 26 brand architecture 3 brochure template 27 imagination bubble 5 product cut sheets 28 bubble patterns 8 web site 29 bubble anchor 9 email blast 30 color 10 user s manual 3 photography 12 paraphernalia 32 typography 13 section four e environmental section two e business collateral banners 34 letterhead 18 temporary signage 35 envelope 19 permanent signage 36 mailing label 20 branded touchpoints 39 folder and label 21 business card 22 section five packaging note card 23 playground kit sleeve 4l presentation 24 section one elements elements e ip logotype ima ination 2 ima ination 2 9 play ground 9 play ground 6 06 9 06 06 0 6 O0 0 9 6 0 GO 9 06 GO 9 0 0 0 9 9 0 GO 0 0 0 9 6 6 0 9 9 090 9 GO 9 0 0 06 9 0 9 9 0 9 0 0 6 6 9 6 ee eeeeeeeeee ee ee 3 ee PMS 369 PMS igs 70 Black or isst CMYK 59 0 100 7 CMYK 89 43 0 0 RGB 109 179 63 RGB 0 1259195 6 6 6 6 6 06 6 6 6 06 0 6 06 06 6 06 0 6 6 6 0 6 6 06 O 6 O 6 6 6 GO 5 6 O 6 6 O0 6 6 0 0 5 6 O0 0 6 0 6 6 6 6 9 06 0 0 2 0 0 0 0 6 06 6 6 6 O 9 6 6 6 e 6 6 CRC eS oo 6 6 6 6 06 6 6 6 6 0 6 6 06 0 6 6 0 0 9 6 O0 0 6 6 0 5 6 O0 6 ee
30. partnership between the New York City Department of Parks amp Recreation and Rockwell Group imagination un d style guide Permanent signage can be addressed in a multitude of ways owing to the flexibility of the brand To date all ex ecutions have been donation plaques which have been in circles 36 e imagination 2 d PA S environmental branded touchpoints From time to time it will be important to express the brand in unexpected ways When executing the brand somewhere or on something for he Imagines gr Y first time please refer to the graphic conventions previously stated e e imagna na a cool tote with fun loot for all your adventures tm Imaging Gygrcund imagination rund 37 section five packaging e imagination 2 d PA S packaging pop out playground sleeve Packaging for the brand is to be vi brant and playful Specifically it is the one execution that should emphasise the use of color not refrain from it Specifically the pop out playground is intended to be a promotional item for the Imagination Playground Blocks set It is intended to engage and inform the person in possession of it playfully Note the tertiary outline ele ment on the sleeve They are intended to hint at the pieces beneath and do not appear anywhere else though they are well integrated imaginatyon F ag playg jund Tia pus em ip gba ag c
31. parts DO NOT lock up the logo with or inside of the imagination bubble DO NOT vary the color of the circles regardless of their use DO NOT place content in any circle besides the largest one elements bubble patterns round e press kit e january 2010 P e Imagination x p ayg o enjoy your mini playground e e e e David Rockwell at TED 2010 DO NOT use colors foreign to the Imagination Playground brand magn OO ground style guide Bubble Patterns are to feel light and kinetic not effervescent Patterns are composed of bubbles in the 2 core brand colors plus the secondary yellow PMS 396 The background is always the secondary green PMS 382 or white Variations are specified below Patterns are composed of only 2 sizes of bubbles These can be scaled up to fit larger sizes however the size ratio between bubbles should remain consistent The bubble patterns can be used for environmental graphics and presenta tion covers The bubble patterns are intended to float up Do not overfill a layout with bubbles Keep it airy and light DO NOT vary bub ble sizes randomly elements bubble anchor imagination ind incorporating reflective practices a rich play environment provides affordances for many types of play The landscape and materials given to children along with children s social experiences and im
32. play session to become a new experience With Imagination Playground Loose Parts children can create their own narratives activities and environments build something and tear it down or simply enjoy forms and textures manipulable environment Children play most creatively in settings they can manipulate Sand and water for example serve as raw materials for creativity and sensory exploration Imagination Playground empowers children to influence the space around them and allows for many types of activities including constructive dramatic and gross motor play play associates Play Associates are trained adults who enable a setting in which children can direct their own play They allow play activity to evolve naturally by maintaining a safe and secure environment and by renewing and varying the supply of loose parts the partnership e e imagine rar Imagination Playground was conceived and designed by internationally acclaimed architect David Rockwell His firm Rockwell Group has partnered with KaBOOM the leading national non profit organization dedicated to bringing play to kids everywhere Through this mission driven partnership we are committed to inspiring children s inherent ability to dream and create by bringing Imagination Playground to communities across the country rockwellgroup Rockwell Group is an award winning cross disciplinary 120 person architecture and design firm specializing
33. playful wall graphics helps organize the Loose Parts for storage against a wall For more information please visit www imaginationplayground org recommended age group Allages minimum play area 210 sq ft overall dimensions Approximately 15 0 W x 2 6 Dx 3 0 H wall graphic 15 0 W x 7 0 H weight Approximately 185 lbs site condition For use in indoor settings Adult supervision required at all times content includes 75 biodegradable blue foam Imagination Playground Blocks in 15 different shapes 15 foam noodles 1 noodle barrel 4 milk crates 5 foam balls 8 floor mats assorted fabric pieces 1 wooden cart 1 set of wall graphics training orientation 1user s manual online Play Associates training session contact info imaginationplayground org Copyright Imagination Playground LLC 2010 30 promotional e user s manual imagination playground blocks 8 Primary Blocks 10 Blocks with Holes 4 Long Blocks Square Blocks Little Cheeses eo Clover Gears Plus Gears Squeaky Hinges Plugs Nickels Chutes Arch Chutes Channel Straight Channel Bend Small Plugs mbhbom BB N DN Uo model compo nents Please check and be sure allthe parts on the Parts Checklist for your model are included primary blocks block w holes long blocks square blocks SS R A e AS Ls Na Lon little cheeses clover gears plus gears eJ 7 el N EM squeaky hinges plugs
34. round indoors can transform an indoor area into a rich environment that invites children to engage in open ended imaginative play This package includes Imagination Playground Blocks and other loose parts including fabric mats crates and a wooden cart A set of playful wall graphics helps organize your Imagination Playground Loose Parts for storage against a wall imagination playground parks is a site specific park concept that includes a full set of Imagination Playground Loose Parts and a sculpted landscape as well as sand and water installations The Burling Slip Imagination Playground in the South Street Seaport area of New York City was the first initiative of the Imagination Playground project a collaboration between Rockwell Group and the New York City Department of Parks and Recreation Experts say that Imagination Playground can have incredible effects on physical cognitive social and emotional development From children and adults alike we ve received great feedback Imagination Playground in a Box Site visitors commented that they d never seen so much sharing on a playground We saw buildings built ball runs created children built into small spaces with walls that came crashing down as they broke out lots of capes some parading etc They were loved from early childhood to middle school Jessica Wodatch Executive Director Two Rivers Public Charter School The open ended nature of Imaginatio
35. s at Burling Slip in the South Street Seaport area of New York City This park is currently under construction and is scheduled to open in Summer 2010 imagination playground in a box Asemi mobile kit of parts suitable for a variety of outdoor and indoor sites It gives communities an easy to install cost effective means to offer their children opportunities for unstructured free play These sets include Imagination Playground Blocks parts that encourage sand and water play a starter kit of found parts and a sturdy storage unit on wheels Imagination Playground in a Box can be used on its own or as an addition to an existing playspace There are two available options of Imagination Playground in a Box Standard and Rugged imagination playground indoors This set can transform an indoor area into a rich environment that invites children to engage in open ended imaginative play This package includes Imagination Playground Blocks and Loose Parts including fabric mats crates and a wooden cart A set of large playful wall graphics helps organize the Loose Parts for storage against a wall imagination playground blocks A set of large foam parts that allow children to play at an architectural scale The set consists of 15 to 20 different shapes to encourage open ended free play and a wide variety of play patterns Imagi nation Playground Blocks come in one color a vibrant shade of blue in order to facilitate more imaginative play
36. ses on Child s Play Where To Go Imagination Playground In A Box Are in Charge ABC News January 11th 2007 Fil NY1 August 4th 2008 New Age Playgrounds Rule as Long as the Kids 4 NBC News July 31st 2008 New York Times January 11th 2007 Portable Playgrounds Developed For Kids ru New York City s Future Playground Gets a Nod 2 From Present Day Players ISIN Daily News July 15th 2008 BERA Jmagination Playground opens in Brownsville New York Times January 10th 2007 to delight of local children New York Tries to Think Outside the Sandbox New York Times July 14th 2008 fiance Tribeca Trib January 10th 2007 A Playground Where Creativity Can Run Wild 77 AReinvented Playground for Seaport Pii Thirteen WNET June 1st 2008 we Downtown Express August 11 17 2006 Interview with David Rockwell City looks to Fulton and beyond in East Side plan CNBC May 27th 2008 Playgrounds Offer Imaginative Sponshorship Opportunity 5 Union Square West 8th Floor New York N Y 10003 e Tel 212 463 0334 Fax 212 463 0335 9 on e ayground style guide imaginat Imagination Playground LLC press kits are intended to tell the brand story to all interested parties Made for a standard letter sized page it in cludes articles about the Imagination Playground from major publications such as The New York Times and Fast Company 26 promotional web site Every parent hie an apinbcr about how kids
37. sub brands are differentiated by a small line of text in the lower right hand corner of the word playground To the left is a chart containing the breakdown of Imagination Play ground s categories and sub brands The TM version on top is for general use If creating a document specific to a sub brand use the corresponding logo version with LLC or INC instead of TM is to be used for brand business correspondence only S e imagination 2 d aed S elements e brand architecture detail M Q G n at O n tm sons sness Se se od es eus ee Slee eta eee g oe eee a The umbrella logo Imagination a ro U n Playground TM is to be used for general brand representation institutional Imagination 2 d playground ETE EN Example of Brand architectures category and sub brand e B Imagination Kg d P aygrouna Imagination s d P aygrouna E e imagination d P S elements imagination bubble as mark The imagination bubble mark can be used as a stand alone graphic In this case it needs to appear with the Imagination Playground name and contact information see left Exceptions to this rule are instances when used as a graphic device within another context i e a signoff like at the end of this book or when it appears on a business card see page 24 In both cases contact information is readily available to the viewer Imagination Playground LLC e 5 Union Square West 8t
38. without distraction or competition that might arise from having multi colored parts Manufactured in the U S A out of waterproof foam they are resistant to sun heat mold mildew cor rosion and micro organisms Incorporating breakthrough technologies these highly durable parts are biodegradable and can be returned to the manufacturer for recycling e e imaging ground press articles New York Times Style Magazine Winter 2009 j CBS May 20th 2008 Jill Singer Remix King of the Playground CBS Sunday Morning Video LD LD September October 2009 ji New York Times May 4th 2008 Alissa Walker Recess Rethought An Invitation to Child s Play Big Blocks Jessie Ashlock Play as it Lays In Tough and Wheelbarrows Times Designers Can Still Have Fun Iw Tribeca Trib November 2nd 2007 Stanford Social Innovation Review Fall 2009 Partying for the New Playground at Burling Slip Putting More Fun Into Play tea Charlie Rose May 24th 2007 Fast Company March 2009 A conversation with David Rockwell David Rockwell s Imagination Playground Boston Globe April 15th 2007 TIME Time January 28th 2009 pw Back To The Playground The New Playground Bye Jungle Gym Weekly Reader April 6th 2007 FLL Good Magazine September October 2008 af New Parks Are on the Way Loose Parts Playgrounds The New Yorker January 29th 2007 WSJ Wall Street Journal August 5th 2008 Comeback Sand Men The Architect Designer Focu
39. wrong words can be LIKE going off topic during a conversation It s always important to use the proper tone with type Thankfully by using font styles sparingly and witha consistent logic you can avoid most of the problems like those shown above Imagination Playground has two core type families First is VAG Rounded It serves as the basis for the Imagination Playground logo and is used for headlines as well as lines of type that stand alone The second typeface is Archer This font is used mainly for body copy like in this document Archer comes ina variety of weights as shown here Each weight also comes in Italic 13 S e imagination 2 d aed S elements typography examples headlines are always lowercase and in vag rounded Print body copy is always in Archer in Upper and Lowercase Print body copy is always in VAG in Light and Bold Quotes in circles are Stan d al one qu otes always set with quote marks in Upper and are always set with Lowercase centered e With VAG Rounded Bold quote marks In Upper Credit lines with names and ages are in VAG Light and Lowercase with VAG Rounded Bold Contact Information such as URLs for the web are in VAG Rounded Light headlines in chamfered boxes are lowercase in vag rounded bold Body copy in chamfered boxes are always Photo Captions are set in VAG Bold in Upper and Lowercase Archer Bold Secondary Information is set in Light
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