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1. Deleting text pages from a presentation 1 86 e Presentations From the list select the presentation from which you want to delete a text page Information about the presentation is displayed on the right side of the screen Click the Text tab Find and click the text page to be deleted Click the Delete button A window will appear prompting you to confirm whether you want to delete the page from the presentation Make sure that you have selected the correct text page Click Yes to delete the text page click No to cancel deleting the page You have finished deleting the text page from the presentation Repeat steps 2 through 4 to delete more text pages from the presentation User Manual AdvertisingNotes Viewing presentations User Manual AdvertisingNotes When presentation has been prepared in AdvertisingNotes you can view it directly from the application save it to disk deploy to the internet intranet or create PowerPoint presentation that can be modified You will need a browser that supports HTML 3 0 to view the presentations directly from the application This condition is fulfilled by the 4 0 version and later of both Internet Explorer and Netscape Navigator Running the Windows operating system is not necessary provided that the browser used supports HTML 3 0 Most users running Windows 95 Windows 98 Windows NT Windows 2000 or Windows XP on their computers also have Internet Explorer installed and should t
2. Carry out the following steps to change a category 1 From the folder tree select the category that you want to change Select File Change category from the menu Change the name of the category and or the description Click Save to change the category click Close to cancel your changes The category has been changed Repeat steps 1 through 4 to change more categories Deleting a category When a category is deleted all its subcategories are deleted as well Be careful when performing this operation 1 From the folder tree select the category that you want to delete Select File Delete category from the menu Click Delete to delete the category click Cancel to cancel deleting the category You have deleted the selected category together with all its subcategories Note All data belonging to the deleted category will deleted with it Take the utmost care when performing this operation Moving advertisements between categories You can move an advertisement to a new category simply by dragging it from one folder to another The type of advertisement cannot be changed Do as follows to move an advertisement between categories 1 Make sure that the Ads tab has been selected on the main screen Open the category where you want to put your advertisement Find the advertisement you want to move Drag the advertisement from the list to the correct category and drop it there The advertisement has bee
3. Yes you can change the layout after the presentation has been prepared for distribution but to do that you need some knowledge of the HTML language First you have to prepare the presentation for distribution by clicking Store on Disk in the presentation part of the system Next open the folder named Files and make the necessary changes to the file Main htm Note that if the presentation is prepared for distribution again these manual changes will be overwritten You cannot change the default format used by AdvertisingNotes when preparing a presentation Can I store Word and Excel documents in AdvertisingNotes Yes AdvertisingNotes allows you to store any documents not only Office documents You can organize your documents in Troubleshooting 123 folders similar to Windows Explorer For further information see Overview of documents on page 109 124 e Troubleshooting User Manual AdvertisingNotes Glossary of Terms User Manual AdvertisingNotes Acrobat Reader Software used to view print media advertisements Advertisement files read by Acrobat Reader have the filename extension pdf You can find Acrobat Reader on the AdvertisingNotes CD if you do not already have the program installed on your computer Advertisement In AdvertisingNotes an advertisement is a combination of 1 information about an advertisement and 2 attached advertisement files Advertisement file The advertisement file is the grap
4. 1 User Manual AdvertisingNotes Select the advertisement for which you want to delete media history information Click Media Select the media history item you wish to delete from the list Click the Delete button A window will appear prompting you to confirm whether you want to delete the item Make sure that you have selected the correct media history item from the list Click Yes to delete the item Click No to cancel deleting the item The media history item has been deleted Advertisements e 57 Cost items 58 e Advertisements Note You will not be able to recover an item after the deletion has been confirmed by clicking Yes All information about the media history item in question will be lost Knowing the production cost of each advertisement is also of great importance With AdvertisingNotes you can enter the cost of producing an advertisement in every detail sorting the cost items by type of work AdvertisingNotes comes with a list of types of work related to the production of an advertisement You can add to the list and adapt it to your own needs The following types of work are included by default e Market consulting e Consulting e Illustration e Copywriting e Directing e Music e Actor e Model e Photographs e Printing e Colour analysis e Film processing e Camera work e Narration e Sound e Offer total package You can add to this list as needed The total of all cost item
5. Search for Advertisements on page 61 Every advertisement can also be accompanied by one or more fixed search conditions namely e Company e Division Department e Product e Target group You can enter any text you want under these search conditions so coordination of search conditions is advisable You can then search through advertisements using any of these search conditions regardless of advertisement type We recommend using both folder classification and fixed search conditions as applicable Creating new categories This section explains how to create new categories Carry out the following steps to create a new category 1 From the folder tree select the main category that will contain the new category 2 Select File New category from the menu The following dialog box will appear Calegoization Figure 39 Creating a new category 3 The category selected from the folder tree appears in Main category 4 Enter a name for the new category and any further information about the category in Explanation 5 Click Save to create the new category click Close to cancel adding a category 6 The new category has been created and appears under the main category selected in step 1 Repeat steps 1 through 5 to create more categories Classification e 41 42 e Classification Changing a category This section explains how to change a specific category You cannot move categories within the folder tree
6. s computers are not networked you will only be able to install the single user version Answering the following questions arranged in order of importance can help you decide which version to choose e Do other employees need to access data stored in AdvertisingNotes e Are you already using a database supported by AdvertisingNotes e Do you have a fast 10 or 100Mb s company network that is not overloaded e Does your computer have limited RAM less than 64MB and or disk space Installing 11 12 o Installing If the answer to the first question is yes the multi user version is required If you are already running a database there is every reason to install the multi user version unless your network is very slow and therefore unable to cope with the network traffic If your computer has limited RAM and or disk space you are better off with the multi user version The main reason for this is that in the single user version the database MSDE is run on your computer consuming RAM disk space and CPU power The advertising material often taking up hundreds of megabytes to dozens of gigabytes will also have to be stored on your hard drive In the single user version you need to start the database at the same time as AdvertisingNotes meaning longer start up times This will not slow down the program as such although people often feel a program is slow if it takes a long time to boot Note In the current versio
7. 1 Make sure that the Requests tab on the main screen has been selected Select the category that you want to use from the folder tree Requests e 65 66 e Requests Specify the type of request by clicking the appropriate tab Click New A dialog is displayed where you can enter information for the request You can enter the following information for each request Figure 48 Dialog box for requests Date of request Medium event Publication date Number of copies Type of request Distribution who where how Cost Approval Acceptor Invoice received check Payment date Attached ad name of advertisement attached to the request Material New Available Change Submission date format Recipient Memo Click Connect ad to attach an advertisement file to the request For further information see Attaching advertisements to requests on page 67 Click Save to save the new request click Cancel to cancel the entry You have finished entering a new request Repeat steps 2 through 6 to enter more requests User Manual AdvertisingNotes Attaching advertisements to requests Often a new advertisement has to be created following a request After the advertisement has been entered in AdvertisingNotes in the usual manner it can be attached to the request Note that you can attach only one advertisement to each request 1 Make sure that the Requests tab on the main screen
8. Using advertisements already stored in the system we will add a front page introducing the presentation and text pages explaining the advantages of the car You can also include other advertisements for the sake of comparison e g from DVD disks containing selected foreign advertisements Such samples can be added to the presentation accompanied by explanatory text Presentations e 75 Figure 53 Web presentation example Viewing a television commercial The top of the web presentation screen contains buttons for the different types of advertisement that can be used in a presentation In the top right corner a logo can be added to the presentation The buttons on the right are linked to pages containing either advertisements or text The bottom right corner is intended for logos associated with the selected button The bottom of the screen contains a footer that may be used to display text related to specific buttons Advertisements text appear in the center of the screen when the corresponding button is selected AdvertisingNotes can be used to create PowerPoint presentation Order of the buttons in the presentation control the order of the slides in PowerPoint Creating presentations Although you can create AdvertisingNotes presentations without using advertisements you will be using this feature more to your advantage if you include advertisements already stored in the database adding such information as cost items media co
9. giving you better overview of your information Attach Document Carry out the following steps to attach open rename and delete a document on the main screen 1 Make sure that the Ads tab on the main screen has been selected 2 Select the folder where the advertisement is stored and select the advertisement you want to attach document to 3 Click the l button next to the Documents field The following dialog appears User Manual AdvertisingNotes Docureenbs 4 Click New to attach document to advertisement Select the document you want to attach and click Open There is no limit to the number of documents you can attach to each advertisement it is only limited by hard disk space 5 To open an already attached document select the document from the list and click Open 6 To rename an already attached document select the document from the list and click Rename 7 To delete an already attached document select the document from the list and click Delete This operation is not reversible once confirmed 8 Click Close when you have finished working on documents for selected advertisement Note When documents are read from disk they are copied by AdvertisingNotes to a location that can be accessed by the program Even if the original document is deleted from the disk it was read from it is still stored in AdvertisingNotes Sending advertisements User Manual AdvertisingNotes In AdvertisingNotes you c
10. in detail and AdvertisingNotes provides an easy way to do this The classification system is flexible and takes the form of a folder tree containing competitors advertisements just as in the case of the company s own advertisements For further information about classifying competitors and other data see Classification of data on page 39 Figure 68 Dialog box for competitors advertisements Competitors advertisements can be viewed just like other advertisements See Viewing competitors advertisements on page 101 User Manual AdvertisingNotes Competitors e 99 On the other hand the possibility to enter the media histories of competitors advertisements is not provided Entering competitors advertisements Carry out the following steps to enter the advertisement of a competitor 1 2 Select Competitors from the main screen menu bar From the folder tree select a category for the advertisement Click New to begin creating the file You can now enter your information Enter information about the advertisement You can enter the following information about competitors advertisements Date Name Medium Company Memo You must fill in the name of the advertisement and the date the other fields may be left blank Click Enter advertisement to import the advertisement file of a competitor Select the advertisement file and click Open The file name will appear in the Ad
11. 35 Ca mornin ing piresal allots Figure 34 Front page of presentation You can now view the presentation by clicking different media You will see buttons representing each page belonging to the presentation When you click a button the corresponding advertisement page will appear Figure 35 Viewing a television advertisement in a presentation 36 e AdvertisingNotes Guided tour User Manual AdvertisingNotes User Manual AdvertisingNotes a agii i7 b H Figure 36 Viewing a text page in a presentation You can go back to AdvertisingNotes to add or delete pages or make changes until you are satisfied with your presentation When you have finished modifying the presentation click Store on disk we presentation bo desk Path Sae m bode E PAORS l E T a aN a m A obes Figure 37 Saving presentation to disk Select a folder for the presentation and click Save The presentation will be saved in the selected location together with all data You can copy the presentation to a CD if you have access to a CD writer or upload it to your company s website AdvertisingNotes can also be used to create PowerPoint presentation directly from the program Just click the PowerPoint AdvertisingNotes Guided tour e 37 button snd click New to create the PowerPoint presentation See section Overview of presentations on page 75 for more details 38 o AdvertisingNotes Guided tour User Manual Advert
12. AdvertisingNotes When I open PDF files in Acrobat Reader always get the Actual Size view whereas want the advertisements to fit in the window Can configure AdvertisingNotes to do this AdvertisingNotes cannot directly control the view chosen by Acrobat Reader but you can adjust the default view used by Acrobat Reader at startup In that program select File Preferences General and set Default Zoom to Fit in Window want to e mail two or more advertisements Can include more than one advertisement in the same message sent by AdvertisingNotes No the current version of AdvertisingNotes does not support sending more than one advertisement in a single e mail message No decision has been taken as to when this possibility will be added to AdvertisingNotes At present advertisements must be sent one at a time Note however that you can send each advertisement to many recipients simultaneously get the message that the file format is not recognized What can do to make AdvertisingNotes accept the file format AdvertisingNotes supports only those file formats that are installed on your computer and supported by your operating system Therefore the program to a large extent relies on your having the proper software to understand the file format used in each case PDF files are a good example Not all users have Acrobat Reader the program needed to read this file format but to enable AdvertisingNotes to open
13. AdvertisingNotes Queries Search for Requests Introduction to queries AdvertisingNotes allows for detailed classification of requests by way of the folder tree The program also lets you search for requests based on your criteria and returns the search results in a list You can double click a request in the result list to view it In AdvertisingNotes you can export information on requests to an Excel document First perform your search then click Report The information will be exported to an Excel document which can then be used to further process the data You can save the Excel document anywhere you wish it is not part of the AdvertisingNotes database and will need to be opened in Excel Searching for requests 1 Make sure the Requests tab is selected on the main screen 2 Click Search on the menu bar of AdvertisingNotes main screen The Search dialog box will appear User Manual AdvertisingNotes Queries Search for Requests e 71 72 e Queries Search for Requests in p Figure 51 Searching for requests The following fields are included in the result list Date Medium event Publication date Cost Category Approval Submission date Invoice received Type of request Search conditions are entered in the upper part of the window You can use any search field as needed Text strings need not be whole words The search is not case sensitive No search conditions will be used
14. As soon as you confirm that you want to delete the advertisement the advertisement advertisement file and all attached documents are deleted permanently Carry out the following steps to delete an advertisement 1 Make sure that the Ads tab has been selected on the main screen 2 Select the appropriate type of advertisement and a category from the folder tree Select the advertisement that you want to delete 3 Click Delete to delete the advertisement A confirmation window will appear on the screen 4 Click Yes to delete the advertisement Click No to cancel deleting the advertisement 5 You have deleted the advertisement from AdvertisingNotes Repeat steps 2 through 4 to delete more advertisements Importing advertisement files User Manual AdvertisingNotes One of the main advantages of AdvertisingNotes is that advertisements can be stored graphically You can view them full size printed advertisements or full length broadcast advertisements after they have been stored in AdvertisingNotes Note Import compressed advertisements files only Uncompressed files are too bulky for the database You must create an advertisement before importing the advertisement file When an advertisement is e mailed two attachments are sent an information file and an advertisement Advertisements e 49 file The information file contains information such as name of advertisement date producer etc The advertisement file conta
15. Control Panel 2 Double click Add Remove Programs click Add Remove Programs and select File Open 3 Select AdvertisingNotes and click Add Remove Follow the instructions on the screen In AdvertisingNotes you often have the possibility of selecting one or more values from a specified group of list values Default system values can be changed deleted or added to as needed Type of work is an example of a list value Some of the values that come with the system are e Actor e Model e Director e etc The list is not exhaustive You can adapt it to your own needs To add a value use the l button in the relevant dialog box The button for Type of Work is to be found in the dialog box for cost items J mJ neson Simi 35308068 Sigtidur J nad tti S mi 353 Figure 12 Dialog box for cost items Installing 15 16 o Installing In a number of dialog boxes you will find a button which is used to add edit or delete from the selection of list values Adding a new list value You can add new value to a list by following the instructions 1 When you click the al button the following dialog appears Edit lookup valma Figure 13 Dialog box for list values 2 Click the New button and the following dialog box appears Lookup valti 3 Enter the new value in Description Click Save if you want to keep the new value click Cancel to cancel your changes 5 You have finished adding a list value
16. Introduction tO queries ccesssccceceeeeeseseteeeeeeessesssnaeeeeeeess Presentations User Manual AdvertisingNotes Contents e i Overview Of presentations irena a a a eee e betle dal aA 75 Creating presentations ccccccceeeeceeeeceeeeeeeceneeseeeeceaeeeeeneeeeeceeseneeeeaeessaneeseneessieeeseneess 76 Viewing presentations s c ac2eestestedeedaiantai nina eieiveet iaehatied ieltiveeahi gees 87 Distributing Presentations eee esse eeeeeeeeeeeeeaeeeeaeeeeeeeseaeeseeeesaeesseeseneeeeneeeeags 88 Advertising campaigns 93 Overview of advertising CAMPAIGNS eecceceeeeeeeeeeeeeeeeeeeeeeeeceaeeeneeeeeeeeeeeaeeeaeeeaeeeaeeas 93 Competitors 99 Overview Of COMPEetitOIS ccceeceeeeceeeeeceeeeeeeeeeeceaeeecceeeeaeeeeeceeseneeeeaeeesieeeseaeessieeeeenees 99 Companies and Contacts 103 Overview of Companies and Contacts cccccceeeceeeeeeeeeneeeeeeeeeeeeseeeeseaeeeseeeeeeneees 103 Documents 109 Overview Of GOCUMENES 2 ccccccceecceeeeceeceeeeteeeeeceneeceneesaeeeeeneesneeseaeeceaeesseneeseneeeseees 109 Cr ating documents asaca he eit oe ete on be N GR 111 BOTS sees E E E E vcs ests each E Fac beat econ ae eos tetas cece 116 BUSINESS DIANS iieii o aera a a a cece io Lc tenadie ode eden cue vacoe ese yaudd RSE ERS 117 Marketing Plans a a a a R a E aa Ea E aai eniin 118 Troubleshooting 121 Questions and Answers riie ee eee e e te 121 Glossary of Terms 125 Index 129 ii e Introduc
17. SE ails ee ee ee ee i amaj ee Pee TORT OCOD ESSIN LEE im am IF vai ee Al we a ee a 2 SS ES ay ee SE ee ES Ey Production cost Totals ant ok Lt Taisi TEIN lala ee ee i et ja Au ed peor by F Tma rea nr abl Predator coed jaaa l Renken l Baik eee elas Reet J aaa fa pig Figure 67 Excel report for an advertising campaign The Excel document created contains six sheets e Advertisements Contains detailed information on every advertisement from the search result e Production cost Totals Contains total production costs for each advertisement e Production cost Contains production for each type of work e Media cost Totals Contains media costs for each advertisement e Medica cost Contains media sosts for each date period e Search criteria Contains the search criteria as entered in the search dialog To save the report click File Save in Excel The report is not saved in AdvertisingNotes so you can locate it anywhere you choose You have finished creating the campaign report Repeat steps 1 through 5 to prepare reports about more advertising campaigns User Manual AdvertisingNotes Competitors Overview of competitors AdvertisingNotes allows you to import scanned pictures as well as files containing competitors advertisements or presentational material and to enter information about competitors Some companies like to enter information about their competitors
18. accessible in the program at any time fee Figure 6 Campaigns With AdvertisingNotes you can also save scanned advertisements and other presentations from competitors and enter relevant notes User Manual AdvertisingNotes Plans Briefs Classification of advertising material Presentations User Manual AdvertisingNotes You can prepare business and marketing plans with AdvertisingNotes To this end special Word documents are provided in the form of predesigned memos containing points that are useful in formulating plans In addition AdvertisingNotes acts as a master file as the program stores all business and marketing plans developed on the basis of information contained in the system You can also keep track of briefs meaning product descriptions including strengths and weaknesses market share competitors etc These documents can be saved in AdvertisingNotes or to a location specified by the user Product briefs can be e mailed as attachments In AdvertisingNotes users can classify advertisements requests campaigns presentations competitors advertisements and documents business and marketing plans and product briefs in a number of different ways Advertisements are categorized as for newspaper magazine television radio booklet and other use e g signs web advertising in house presentations etc You can also create your own categories for advertisements requests campaigns competitors
19. advertising campaign can contain an unlimited number of advertisements independent of type or category Each advertisement can also be included in more than one campaign As in the case of Queries you can prepare a report in Excel containing production and publishing costs for all the advertisements used in the campaign thus giving an exact picture of the total cost User Manual AdvertisingNotes Advertising campaigns e 93 94 e Advertising campaigns Creating advertising campaigns 1 2 Make sure that the Campaigns tab on the main screen has been selected Select a category for the campaign The folder tree must contain at least one category before you can enter the campaign Click New to start creating a new advertising campaign The following dialog is displayed i piies Hea cam pele Enter information about the campaign in the Period and Campaign name fields You can enter further information in the Objective and Result fields and your notes in the Memo field These fields do not need to be filled in Total production and media costs are updated automatically every time an advertisement is added to or removed from the campaign Click Save to create the new campaign Click Cancel to cancel creating the campaign To specify which advertisements are used in the campaign click Collect in campaign For further information see Adding advertisements to the campaign below You have finished creating t
20. and by each button within each type Order of the buttons can be changed at any time Presentations e 77 78 e Presentations Each page except the front page is connected to a button which appears on the screen when a category within the presentation is selected You can put any type of advertisement in each category The Text category contains pages with text only whereas only advertisements stored in AdvertisingNotes can be included in the Print medium TV Radio and Other categories Creating a presentation 1 2 Select Presentations from the main screen menu bar Select a category for the presentation The folder tree must contain at least one category before you can create new presentation Click New to create new presentation The following dialog is displayed tery eld iene In the appropriate text fields enter the name of the presentation the date and information about the intended audience The Name field is mandatory other fields are optional Click Attach to include a logo Select the file containing the logo and click Open The selected logo will be displayed on the screen eS E AE J Figure 55 Attaching a logo to the presentation Click Save to store the presentation click Cancel to cancel creating the presentation User Manual AdvertisingNotes User Manual AdvertisingNotes 7 The presentation has now been added to the database Next add the front page and advertisement and text page
21. and distribution channels The template contains predefined text and blank spaces in which to enter information Pressing F1 will call up help texts for each of User Manual AdvertisingNotes the text fields providing suggestions as to the information best entered in each field Use the Tab and Shift Tab keys to move between fields The document can only be saved using Save This restriction enables AdvertisingNotes to keep track of all the documents ss Daha sbe ppi Oaks eb sees e BEME we ol ie ee ee a ee ee ee Basle information ee Take Ro E i bhan had chert at ee ae Sige ani eee Biani ected Soaidieg aijag aed bebe fni Pimia pci iei i BS ie ee Pe Pe Fiii l Figure 78 Briefs template Business plans Business plans is a pre formatted template made up of standard text covering points often considered in business plans This template is simply a memo created using a word processor The document differs from the Briefs template in that it does not contain blank fields to filled in rather the text is provided for convenience only and you can change any item as required The original template is stored unchanged in AdvertisingNotes The document can only be saved using Save This restriction enables AdvertisingNotes to keep track of all the documents User Manual AdvertisingNotes Documents e 117 Marketing plans 118 e Documents a p yea jal ngh ate ph AAEE Ogee es S
22. and documents Categories are arranged in a folder tree AdvertisingNotes has an extremely flexible classification system that helps users classify their material in a suitable way rere OS EE heat Phar det Ei firi gopr jena Figure 7 Classification of advertisements After advertisements have been saved in AdvertisingNotes you can put text and advertisements together for a presentation The program can either create presentation in form of webpages or PowerPoint and all the user has to do is to link text and advertisements a very simple process The presentation can then be run directly from the program uploaded to the company s internal or external webpages or saved to a disk for distribution or presentation outside the company Introduction e 5 Figure 8 Viewing a presenation Structure of AdvertisingNotes 6 e Introduction The following sections review the structure of AdvertisingNotes main screen and menus Figure 9 AdvertisingNotes main screen with explanations The left column of AdvertisingNotes main screen contains a folder tree representing categories created by the user for the classification and storage of data The menu bar gives the user a choice of operations File Classification of data and setting of preferences Search Ads A powerful cross category search Statistical information giving the publication history and production costs of the advertisement specified may
23. any time Select advertisement and click Up button to move advertisement ahead in list or alternatively drag the advertisement up the list to the location where you want it to reside Select advertisement and click Down button to move advertisement below in the list or alternatively drag the advertisement down the list to the location where you want it to reside Text buttons may be moved in similar fashion Deleting presentations When necessary presentations can be deleted from AdvertisingNotes All information about the presentation is deleted but not the advertisements used in the presentation Deleting a presentation has no effect on presentational material that has already been prepared for distribution i e stored on disk Carry out the following steps to delete a presentation 1 Select Presentations from the main screen menu bar The main screen for presentations will appear Select the category that presentation belongs to Select the presentation you want to delete and click Delete A window will appear prompting you to confirm whether you want to delete the presentation 4 Make sure that you have selected the correct presentation 5 Click Yes to delete the presentation click No to cancel deleting the presentation 6 You have finished deleting the presentation Repeat steps 2 through 5 to delete more presentations Note You will not be able to recover the presentation once it has been deleted All in
24. be exported to Excel User Manual AdvertisingNotes User Manual AdvertisingNotes Search Requests A powerful cross category search Search result along with detailed request information may be exported to Excel Companies Keep track of business e mail addresses and other information about companies and contacts Competitors You can enter and store information about competitors advertisements Documents Predefined Word documents for briefs and marketing and business plans Can be sent as e mail attachments Presentation Users can link text and advertisements to create presentations taking the form of predesigned webpages Tabs above the folder tree contain AdvertisingNotes main functions Advertisements Processing of advertisements and file storage covering functions such as recording information costs and media history importing advertisement files viewing advertisements graphically e mailing advertisements Requests Processing of requests and file storage covering functions such as recording requests connecting requests to specific advertisements viewing advertisements graphically directly from the request sending requests as e mail attachments Campaigns Creation of campaigns using different types of advertisement and calculation of total campaign cost The other tabs represent advertisement types e Newspapers e Magazines e Television e Radio e Booklets e Othe
25. belonging to the category selected on the left The list includes the following information Date Name of ad Producer Production cost and Media cost The production and media costs are totals calculated from the items entered as described in the section on Cost items on page 58 and Media history on page 55 The lower part of the window contains further information about each advertisement However the window cannot accommodate all available information fields You can view those that are hidden by clicking the Details button User Manual AdvertisingNotes User Manual AdvertisingNotes Entering new advertisements The same method is used to enter all types of advertisement supported by AdvertisingNotes Carry out the following steps to enter a new advertisement 1 2 Select Ads from the folder tree if not already selected Select a category for the advertisement The folder tree must contain at least one category before you can enter the advertisement Select the appropriate type of advertisement by clicking a tab Click the New button The advertisement information dialog is displayed You can enter the following information about each advertisement Date Project no Name Producer Objective Result Valid thru Copyright Company Department Division Product Target group Fields marked with an asterisk are mandatory Magazines and newspapers Size Televis
26. can use the program to e mail advertisements once they have been stored recipients do not need AdvertisingNotes You can also e mail accompanying information stored in the system in which case the recipient must have AdvertisingNotes The system supports 6 different types of advertisement Newspaper advertisements Magazine advertisements Television advertisements Radio advertisements Booklets Other presentational material The types of advertisement appear on the tabs on the right of the main screen User Manual AdvertisingNotes Advertisements e 45 Figure 40 AdvertisingNotes main screen On the left you see the folder tree In the upper right area advertisements appear by type Further information about each advertisement or campaign appears in the lower right area together with buttons for different operations In the case of other presentational material you can define any subcategories you want e g signs packaging memos car logos book covers posters and Internet advertisements to name a few You can add categories as needed Entering advertisements 46 e Advertisements This section describes how to enter advertisements The same method is used for all types of advertisement supported by AdvertisingNotes We will point out minor differences between types of advertisement along the way The list of advertisements on the right contains all advertisements of a given type Newspaper Magazine etc
27. case sensitive No search conditions will be used where a field is left empty In Name you can enter the name of an advertisement or part of the name For example search results for Summer will include advertisements such as Summer Surfing Late Summer Summer and Winter etc In Category you can select to search in specific category folder You could for example select the category Yaris which limits the search only to advertisements within that category You can then limit the search even further with more criteria In Project no you can enter the project number or part of the project number In Producer you can enter producer or part of the producer You can limit your search to a specific Type of ad Several types can be selected User Manual AdvertisingNotes User Manual AdvertisingNotes In Sub type you can selected one or more sub types that have been created in the advertisement type Other Results will include advertisements starting on the date in From unless no date has been specified Similarly the search will include advertisements up to and including the date in To unless no date has been specified In Type of work and Medium you can specify advertisements having the appropriate production or media cost If you include Media date as a search condition you can view advertisements that were published during a specific period of time Under Company Department Product and Target g
28. computers Users cannot view advertisements on the other computers Multi user version The multi user version has two parts a server containing the database and all advertising material entered in the system and a client installed on each user s computer There are two setup programs for the multi user version one for the server and another for the client part The server part must be installed before the client is installed on the user computers Installation of the server part is a two fold operation First a database is created in an already existing database system The second step consists in defining the location of a fileserver for the storage of advertising material AdvertisingNotes supports the following database types MS SQL Server 7 0 or later Oracle 8 or later Note A central database must be installed before setting up AdvertisingNotes There is a definite advantage in installing the multi user version if more than one person will be using the system All data are used in tandem by the system users whereas this is impossible in the single user version The fileserver storing all advertisements must have a large amount of data storage space Required storage space depends on the number and size of advertisements Television ads take up the most space A single TV ad even compressed can easily occupy 4 to 5 MB of disk space Installing 13 Figure 11 Example of multi user version
29. created during this Guided tour and adding a front page Click Presentations on the main screen menu bar The main screen for presentations will appear First you need to create new category for you presentation Select New Category from File menu and enter Guided Tour Select the new category from folder tree and click New to create a presentation enter the text Yaris presentation in Name and click Save AdvertisingNotes Guided tour e 33 Dipsgmialias Now prepare the front page Click the Front page tab it p Figure 31 Presentation front page In Main text 1 enter Yaris presentation and in Sub text 1 enter Demonstrating presentations Next add an advertisement page to the presentation using the Yaris advertisements already created Click the Print medium tab and the Collect ads button Select the Yaris category from the folder tree and click the Newspapers tab You can also use a search window to find advertisements you want to use Drag the Yaris Newspaper advertisement to the selection of presentation advertisements Click Close followed by Buttons Footers Target guna taser ace Ti PA Figure 32 Dialog box for buttons footers 34 AdvertisingNotes Guided tour User Manual AdvertisingNotes User Manual AdvertisingNotes Enter Yaris in the Button field Enter Target group is buyers aged 17 to 35 in Sub text 1 and click Save Now add a television advert
30. describes the installation procedure for AdvertisingNotes together with the minimum system requirements User Manual AdvertisingNotes Minimum system requirements To be able to use AdvertisingNotes you will need the following Pentium II computer Pentium III 350Mhz or faster recommended Microsoft Windows 95 Windows 98 Windows ME Windows NT 4 0 Windows 2000 or Windows XP Home Professional 32MB RAM 64MB or more recommended 20MB available space on hard drive 60MB for the single user version Graphic card with 800x600 pixel resolution and at least 256 colours 1024 768 pixel resolution and 65536 or more colours recommended 4 speed or faster CD ROM drive used for setup only Mouse To be able to listen to the sound of TV or radio advertisements you will need a sound card Using the Business Plans Market Plans or Brief documents requires Microsoft Word 2000 or later To be able to export search results you will need Microsoft Excel 2000 or later To be able to create PowerPoint presentations you will need Microsoft PowerPoint 2000 or later To e mail advertisements you will need an e mail program that supports the MAPI standard e g Microsoft Outlook Lotus Notes or Eudora Installing 9 10 o Installing e To install the multi user version with a central database you will need MS SQL Server 7 0 or later or Oracle 8 or later Contents of CD The AdvertisingNotes CD contains the setup program for ins
31. file field Click Save to save the advertisement click Cancel to cancel the entry You have finished entering the advertisement of a competitor Repeat steps 2 through 6 to enter more advertisements Changing competitors advertisements Carry out the following steps to change the advertisement of a competitor 1 2 100 e Competitors Select Competitors from the main screen menu bar Select the advertisement of a competitor that you want to change You must select the correct category from the folder tree to find the advertisement Click Change You can now enter your information Make the required changes to the advertisement You can change any part of the information Click Enter advertisement to import the advertisement file of a competitor User Manual AdvertisingNotes Select the advertisement file and click Open The file name will appear in the Ad file field Click Save to save changes to the advertisement click Cancel to cancel the changes You have finished changing the advertisement of a competitor Repeat steps 2 through 6 to change more advertisements Deleting competitors advertisements Carry out the following steps to delete the advertisement of a competitor 1 2 Select Competitors from the main screen menu bar Select the advertisement of a competitor that you want to delete Click Delete A window will appear prompting you to confirm whether you want to delete the advertisem
32. it is still stored in AdvertisingNotes 50 e Advertisements User Manual AdvertisingNotes Viewing advertisements Advertisements that have been stored in AdvertisingNotes may be viewed at any time The program only supports file formats that are supported by your computer s operating system and will notify you if you attempt to view other file types As the method for viewing advertisement files primarily depends on the software installed on your computer we have not included a detailed discussion of this but only an outline of how to go about viewing advertisements Viewing advertisements on the main screen Carry out the following steps to view an advertisement on the main screen 1 Select the advertisement you want to view 2 Click the View advertisement button or double click the advertisement and click View advertisement 3 The advertisement will appear on the screen if its file format is supported by one or more programs on your computer 4 The following is an example of a newspaper advertisement in pdf format Acrobat Reader User Manual AdvertisingNotes Advertisements o 51 E imaha Wasia Pnmmark pel Figure 42 Viewing a newspaper advertisement Attaching documents 52 e Advertisements Multiple documents may be associated to any one advertisement for example invoices publishing plans scetches and other documents AdvertisingNotes supports storing those documents along with the advertisement
33. may want to delete a document created in AdvertisingNotes This operation cannot be undone and all the information contained in the document will be permanently deleted 1 2 Select Documents from the main screen menu bar Select one of the category Briefs Business plans or Marketing plans as applicable Find the document you wish to delete by selecting the folder containing the document from the folder tree From the list of documents select the one that you want to delete Click Delete A dialog box will appear prompting you to confirm whether you want to delete the document Make sure that you have selected the correct document from the list Click Yes to delete the document click No to cancel deleting the document You have finished deleting the document Repeat steps 2 through 5 to delete more documents Renaming documents 1 2 114 e Documents Select Documents from the main screen menu bar Select one of the category Briefs Business plans or Marketing plans as applicable Find the document that you want to rename by selecting the folder containing the document from the folder tree From the list of documents select the one that you want to rename Select File Rename The following dialog box will appear User Manual AdvertisingNotes User Manual AdvertisingNotes Documents Tiripa E o E Di n E l Erren Figure 76 Renaming a document 5 Rename the document The new name must
34. of the picture shown is JPEG Click the buttons on the right to display other advertisement or text pages in the selected category Click the left right arrows to scroll the footer text Click the logo in the top right corner to display the front page 7 Television commercials can be paused rewound or fast forwarded at any time provided that the proper software is installed on your computer Distributing presentations 88 e Presentations This section describes how to distribute presentations after they have been stored in AdvertisingNotes When a presentation has been created it can be set up for distribution For instance you can write it to a CD that can be distributed or used for presentations outside the office Note To write a presentation to a CD you need a CD writer This cannot be done using AdvertisingNotes You must copy the presentation to a CD using the CD burner software that was shipped with the CD writer Presentations cannot be sent by e mail with the present edition of AdvertisingNotes On the other hand all files connected with a presentation are stored in a single directory making it easier to create a compressed or zipped archive containing every file that goes with the presentation The zipped file can then be sent as an e mail attachment using your regular e mail program User Manual AdvertisingNotes User Manual AdvertisingNotes Writing presentations to disk 1 Select Presentations f
35. send e mail by entering the e mail address directly as in any e mail program In addition to the e mail address you can enter other useful information about companies and contacts such as address phone number fax number identification number and notes There is no limit to the number of companies you can add and each company can have an unlimited number of contacts Entering companies Carry out the following steps to enter a new company 1 Select Companies from the main screen menu bar The following dialog box will appear User Manual AdvertisingNotes Companies and Contacts e 103 rae I te GG eee ere TET Figure 69 Dialog box for companies and contacts 2 Click the New button above the list of contacts You can now enter your information 3 Enter information about the company You can enter the following types of information Name of company Address Postal code Foreign address Country Phone number Fax number E mail address Website Identification number Memo The Name field must be filled in the other fields can be left blank 4 Click Save to enter the company click Cancel to cancel the entry 5 You have finished entering a new company Repeat steps 2 through 4 to add more companies Refer to Entering contacts below for information about entering contacts for the company Entering contacts You can only enter contacts as associated with a company Ther
36. sure that you have selected the Yaris category from the folder tree Select the type of advertisement by clicking the Radio tab Click New to begin entering a new radio advertisement The advertisement information dialog is displayed and you can enter information about the new advertisement For simplification enter only the name of the advertisement Yaris Radio and click Save Next import the advertisement file from its location on disk Click the Enter advertisement button Select the advertisement file Yaris mp3 in the Examples folder and click Open Attaching documents Documents may be attached to advertiseemnt for example publish plans invoices and other documents This helps keep all information for the advertisement in one place We will attach one doucment to the advertisement created earlier Click the l button next to documents The following dialog willl appear Documents Click New to attach document to advertisement Select Toyota jpg in the c Program Files AdSoft AdvertisingNotes Examples directory You may view the file by selecting in from the list and click Open Once one or more documents have been attached to advertisement a symbol representing documents green paperclip is displayed in list of advertisements Documents that have been attached to advertisement may be sent with advertisement when e mailing it Click Close to close the documents dialog 26 AdvertisingNotes Guided t
37. type of advertisement you can classify advertisements in almost any way you want The program is very flexible Each company can therefore create its own version of the classification folder tree adapting it as needed There is no limit to how detailed or itemized the classification can be i Figure 38 Classification of advertisements Each advertisement can belong to one category only Each category can have an unlimited number of subcategories and the subcategories can be further divided and so on There is no limit to the depth of the folder tree but more than 3 or 4 levels will be unwieldy Le s take the example of a user who wants his classification to be more detailed than the standard classification by type of advertisement His company imports cars and he wants to classify the advertisements by make of car e g Toyota Lexus etc and by model within each make Avensis Yaris Corolla etc Create one folder for each make and then subfolders for each type This type of classification is not a cross category one Instead it s a way to further classify advertisement types such as newspaper advertise ments On the other hand you can search more than one advertisement type for various characteristics in which case all the advertisements meeting those characteristics will be User Manual AdvertisingNotes User Manual AdvertisingNotes displayed independent of type for further information see Queries
38. where a field is left empty For every date field that can be searched you can specify both start and end date In Category you can select to search in specific category folder You could for example select the category Yaris which limits the search only to requests within that category You can then limit the search even further with more criteria In Approval you can specify to search for requests that have been approved not approved or haven t yet been processed pending In Invoice received you can select to search for requests that have their invoice received or not User Manual AdvertisingNotes User Manual AdvertisingNotes Click Search to begin searching Reugests meeting the search conditions will appear in the result list If no requests meets your search conditions a message is displayed You can export the search results along with detailed information on the requests to Excel by clicking Report Eji oe ee a pi p i sh CaaS aae bee a a gpl A a Ta cl pes pa lye i ios Poste wape if oe ate Skeet oe ob Figure 52 Excel report The Excel document created contains two sheets e Requests Contains detailed information on every request from the search result e Search criteria Contains the search criteria as entered in the search dialog Double click request in search result to view detailed information on request The request information dialog is displayed Repeat step
39. 27 Dialog box for e mailing advertisements The name of the advertisement appears at the top of the screen and will be used as the Subject line of the message To include information attached to the advertisement check Send information Enter the message text in Accompanying text Guided tour of AdvertisingNotes AdvertisingNotes will send the advertisement as two separate attachments one containing information about the advertisement the other containing the advertisement file If you attached a document with advertisement you may select to send the document by checking next to it in the drop down box On the left of the screen the companies and their contacts appear and on the right the recipients of the advertisement to be sent Click before Toyota to view the contacts Select John Doe and click the button to add him to the group of recipients You can also simply double click the contact If you want to send the advertisement to someone who has not been registered as a contact enter the e mail address in Email field below the list of recipients and press Enter 30 e AdvertisingNotes Guided tour User Manual AdvertisingNotes Receiving advertisements User Manual AdvertisingNotes You can remove recipients from the list by selecting the name to be deleted and clicking the button The recipient you selected will be deleted from the list Click the Send button to e mail the advertisement As you entered your own e
40. User Manual AdvertisingNotes By AdSoft hf This manual was produced using ComponentOne Doc To Help Contents Introduction What AdvertisingNotes does s Structure of AdvertisingNotes cccccceceeeeeteeneeneeeaes Installing What you will need cc ceccecceeeceedeeeeeeetstesenereeeeeeendeeeanenes Starting S tUP v2 0 0 tee a i el tet Uninstalling AdvertisingNotes 00 cei eeeeeeeseeeeeneeeeneeeeee Songs eiiiai dl ati alae line Database CONNECTION ee eee eeee tent tenet teaeeteeeteneeeeetenaas AdvertisingNotes Guided tour G ided 1OUF a a a hein anaes Classification Classification of data wu eee eeeeeeeeeeeeeeeeeeeeee Advertisements Overview of advertisements ecceeeeeeeeeeeeeeeereeereeereeees Entering advertisements ee eeeeeeneeeseeeeeeeeseeeeeneenes Importing advertisement fileS ccceeeceeeeeeeeeeeeeeeeeteees Viewing advertisement eeeeeeeeneeeesteeteneeteseeeeeeeeeaes Attaching GoCuments c ccccceseeceeeteeeeeeeeenaeeeeeeceeeesenseees Sending advertisements ccecceeeeeeeeeeeeeeeeeeeeereeseeeeeeeees Media NiStory oieee naa aa nieces COSTON E e anA A A Queries Search for Advertisements Introduction to queries c cceeeseeeeeeeneeeeeeeeeeeeetaeeetentneees Requests Overview of requests cccecceeseeeseeeeeeeeeeeeeeeseaeeteneetseneees Queries Search for Requests
41. ain screen has been selected Select the category containing the request from the folder tree 2 Select the type of request by clicking the appropriate tab Select the request you want to send 3 Click Send request The following dialog box will appear keiadi Adeang oper Haaies Eein Torcia Figure 50 Sending a request by e mail 4 Enter text to message body and check by the Advertisement file field if you want to send it as an attachment along with the request 5 Click Send to e mail the request click Close to cancel e mailing the request 6 You have finished e mailing the request Repeat steps 1 through 5 to e mail more requests Changing requests Carry out the following steps to change a request 68 e Requests User Manual AdvertisingNotes User Manual AdvertisingNotes Make sure that the Requests tab on the main screen has been selected Select the category containing the request from the folder tree Select the type of request by clicking the appropriate tab Select the request you want to change Click the Change button The request information dialog is displayed Change the information about the request as needed Click Connect ad to attach an advertisement to the request For further information see Attaching advertisements to requests on page 67 Click Save to change the request click Cancel to cancel changing the request You have finished changing the request Repeat steps 1 thro
42. aining the presentation 5 Click print television radio text or other to move between categories When a new category is selected the page associated with the top button is displayed first by default 90 o Presentations User Manual AdvertisingNotes User Manual AdvertisingNotes Figure 65 Viewing a radio advertisement in a presentation All radio advertisements have a picture of a microphone as background Click the buttons on the right to display other advertisement or text pages in the selected category Click the left right arrows to scroll the footer text Click the logo in the top right corner to display the front page Television commercials can be paused rewound or fast forwarded at any time provided that the proper software is installed on your computer Viewing presentation in PowerPoint The PowerPoint presentation is based on the information that has been prepared in the presentation Advertisement pages or text pages need be available for this feature to be useful Each advertisement or text button makes one slide in PowerPoint Carry out the following steps to view presentation in PowerPoint 1 2 3 Select Presentations from the main screen menu bar The main screen for presentations will appear Select the category that presentation belongs to From the list on the left select the presentation that you want to view in PowerPoint Click the PowerPoint button The following dialog is displ
43. alue 17 Media history information 55 Pages from a presentation 83 Presentations 83 Requests 67 Text pages from presentation 84 Detach Advertisements from requests 67 Distributing Presentations 85 86 Presentations on the web 87 Presentations to disk 87 Documents Changing 111 Creating 109 Deleting 112 E mailing 113 E E mailing Advertisements 6 Documents 113 Requests 65 Entering Advertisements 44 Companies 101 Competitors advertisements 98 Contacts 101 Cost items 27 Media history information 54 New advertisements 45 New cost items 56 Requests 63 F File types 11 G Guided tour 21 l Importing Advertisment files 6 47 Installing 9 11 12 13 130 e Index Introduction to queries 59 M Marketing plans 107 109 111 112 116 119 Media history 6 27 44 53 Changing 55 Deleting 55 Entering 54 Minimum system requirements 9 Moving advertisements between categories 41 Multi user version 13 O Oracle 9 13 Overview Advertisements 43 Advertising campaigns 91 Companies and contacts 101 Competitors 97 Documents 107 Presentations 73 Requests 63 P Preparing reports 95 Presentations 6 21 33 59 81 85 Adding advertisement pages 78 Adding text pages 80 Changing 81 Changing pages 82 Creating 76 Creating a front page 77 Deleting 83 Deleting pages 83 Distributing 85 Distributing on the web 87 Viewing in AdvertisingNotes 85 Viewing with a browser 88 Writing to disk 87 Q Qu
44. an e mail advertisements from within the system The recipients do not need AdvertisingNotes to view the advertisements In order to send advertisements from within AdvertisingNotes you need a mail system that supports the MAPI protocol Most current mail programs support this protocol including Outlook Express MS Outlook and Lotus Notes AdvertisingNotes sends advertisements as ordinary e mail messages containing two attachments an information file and an advertisement file The information file contains information such as name of advertisement date producer etc The advertisement Advertisements e 53 file contains the advertisement in graphical form Separating the two files ensures that even people who do not have AdvertisingNotes on their computers can view advertisements sent with the program Note When you save an advertisement received from another user of AdvertisingNotes you must put both attachments in the same directory without changing the file names AdvertisingNotes does not support sending more than one advertisement at a time If you need to send several advertisements to the same recipient repeat the directions given below for each advertisement that is to be sent You can however send the same advertisement to one or more recipients at the same time Select the recipients from the list of company contacts or enter the e mail addresses manually E mailing advertisement When e mailing advertisements you m
45. and contacts thereby simplifying the process of e mailing an advertisement Click Companies on the AdvertisingNotes menu bar The following dialog box will appear 28 e AdvertisingNotes Guided tour User Manual AdvertisingNotes Entering contacts User Manual AdvertisingNotes Figure 25 Dialog box for entering companies and contacts First enter a company Click the New button for companies You can now enter information about the new company For simplification enter only the name of the company Write Toyota in Name and click Save The name of the company will appear in the list of companies Click New to begin entering a new contact for Toyota The following dialog box will appear Conlact Figure 26 Dialog box for entering contacts Write John Doe in Name and enter your own e mail address in the e mail address field Click Save to enter the name John Doe You should now see John Doe in the list of contacts for Toyota You can change the company or the contact by clicking the AdvertisingNotes Guided tour e 29 appropriate Change button or delete either one by clicking the appropriate Delete button E mailing advertisements E mailing an Now let s e mail an advertisement Click Close to close the dialog advertisement box for companies Select the Yaris newspaper advertisement that you entered earlier and click the Send information button The following dialog box will appear Figure
46. and your work can be resumed Changing a list value You can edit existing list values and the change will affect all existing items that refer to this list value An example is production cost work type Actor if you change the text to Actress all existing advertisement cost items that referred to Actor now refer to Actress Follow instructions below to edit existing list value User Manual AdvertisingNotes User Manual AdvertisingNotes 1 5 When you click the ial button the following dialog appears Edit lookup valia Figure 14 Dialog box for list values Select the list value which you want to change and click Change to change the list value The following dialog box will appear Lookup valti Change the description of the value Click Save if you want to keep the changes you have made to the list value click Cancel to cancel your changes You have finished changing the list value Deleting a list value You can delete a list value but bear in mind that any items that refer to this list value will still exist and be active An example for production cost is the work type Director If you delete the list value for Director all advertisements that have cost items with Director are still active but no new cost items for Director may be entered Follow the instructions below to delete a list value 1 When you click the button the following dialog appears Installing 17 Edit lookup va
47. art of the information Click Save to save your changes click Cancel to cancel the changes You have finished changing the information about the company Repeat steps 2 through 5 to change information about more companies Changing information about contacts Carry out the following steps to change the information about a contact 1 2 Select Companies from the main screen menu bar From the list select the company with which the contact is associated The companies are listed in alphabetical order Select the contact for whom you wish to change information and click Change double click the contact Change the information about the contact You can change any part of the information Click Save to save your changes click Cancel to cancel the changes You have finished changing the information about the contact Repeat steps 2 through 5 to change information about more contacts Deleting companies Occasionally for example when a company closes down you may want to remove the company together with all its contacts from AdvertisingNotes Note that you will not be able to recover the information about the company and its contacts once you have confirmed that you want to delete it This operation should be carried out only when you are certain that you will have no further use for the information Carry out the following steps to delete a company 1 2 Select Companies from the main screen menu bar From th
48. ategory Now click Toyota in the folder tree select File and click New category Enter Yaris and click Save Next enter Corolla Avensis etc in the same way Your folder tree should now look like this Adi opia Arero Ceca Conia E a mT E Yai Figure 17 Folder tree containing advertisement categories Entering advertisements Entering a The producer of a newspaper advertisement for Yaris has sent newspaper you a copy and you now want to enter it in AdvertisingNotes advertisement Make sure that you have already selected the Yaris category from the folder tree as the advertisement will automatically be filed in the selected category Select the type of advertisement by clicking the Newspapers tab Click New to begin entering a new newspaper advertisement The advertisement information dialog is displayed 22 AdvertisingNotes Guided tour User Manual AdvertisingNotes User Manual AdvertisingNotes Figure 18 Dialog box for advertisements For simplification enter only the name of the advertisement Yaris Newspaper and click Save Figure 19 List of existing advertisements Next import the advertisement file from its location on disk Make sure the advertisement is selected in the list Click the Enter advertisement button AdvertisingNotes Guided tour e 23 Figure 20 Importing an advertisement Select the advertisement file Yaris pdf in the c Program Files AdSoft Advert
49. ave been specified 9 Click Send to e mail the advertisement Click Close to cancel the e mail 10 You have finished sending the advertisement together with the attached information to the specified recipients Media history Knowing the media cost of each advertisement is of great importance AdvertisingNotes can help you keep track of each User Manual AdvertisingNotes Advertisements e 55 56 e Advertisements publication of an advertisement You can enter the media history of each advertisement in detail sorting it by date and type of medium Users can create lists containing the most frequently used advertising media to speed up the entering and processing of data You can keep track of any differences between the estimated and actual costs When all items have been entered the total actual cost appears in the list of advertisements You can also use the program to calculate media cost statistics and write that information to an Excel worksheet for further information see Queries Search for Advertisements on page 61 Entering media history information Carry out the following steps to enter new media history information 1 Select the advertisement for which you want to enter media history information 2 Click Media The following dialog box will appear Figure 44 Media history dialog box 3 Click New The fields in the lower part of the window will be enabled 4 Inthe Medium field select the t
50. ay choose whether or not to include the information file and documents that have been attached to the advertisement Recipients can view advertisements without AdvertisingNotes but they need the program to be able to read the attached information files The information file includes for example such information as name of advertisement date production cost and media cost Carry out the following steps to e mail an advertisement 1 Click the advertisement that you want to e mail 2 Click the Send information button on AdvertisingNotes main screen The following dialog box will appear 54 e Advertisements User Manual AdvertisingNotes SECETEI Figure 43 E mailing advertisements from within AdvertisingNotes 3 Enter the e mail s subject to the Subject field Enter message text to the Message field 4 Leave the checkmark for Advertisement if you want to send the advertisement file to the recipient s If no advertisement file has been entered this field will be disabled 5 Check the Send information box if you want to include such information as name of advertisement date and producer Recipients who do not have AdvertisingNotes will not be able to read this information 6 Check any document you want to add to the e mail as an attachment 7 Select the recipient from the list of company contacts enter the recipient s e mail address in the bottom field and press Enter 8 Repeat this step until all recipients h
51. ayed Presentations e 91 92 e Presentations Poererpoint presentation 5 Click New to prepare the PowerPoint presentation The name of the PowerPoint presentation is displayed in the text field when it has been created 6 If PowerPoint presentation existed it will be overwritten 7 Click Open to open the PowerPoint presentation The PowerPoint application is activated and you can view or edit the presentation 8 To delete PowerPoint presentation you click the Delete button Information on the presentation are preserved only the PowerPoint presentation is deleted 9 Close PowerPoint once you have viewed the presentation Click Close button Note PowerPoint presentation may be modified and all changes made to it will be visible when viewing it from AdvertisingNotes If PowerPoint presentation is created again it will overwrite any manual modifications made within PowerPoint User Manual AdvertisingNotes Advertising campaigns Overview of advertising campaigns Being able to combine different advertisements independent of type into a single whole can be very useful A case in hand is advertising campaigns involving a number of advertisements in newspapers and magazines on television and radio and often more than one of each type AdvertisingNotes allows you to combine advertisements into campaigns Each campaign is saved separately so you can examine its contents at any time and calculate total costs Each
52. be a valid Windows file name 6 Click Save to rename the document click Cancel to cancel renaming the document 7 You have finished renaming the document Repeat steps 2 through 6 to rename more documents E mailing documents You can e mail AdvertisingNotes documents as attachments The message is sent as regular e mail so the recipient does not need AdvertisingNotes in order to read it 1 Select Documents from the main screen menu bar 2 Find the document that you want to send 3 Click Send document The following dialog box will appear Documents e 115 Briefs 116 e Documents sani Gat F lair Resto Agere fier P r T Tania Figure 77 E mailing a document 4 Select the recipient from the list of company contacts enter the recipients e mail address in the field provided and press Enter Repeat step 4 for all intended recipients 5 Click Send to e mail the document click Close to cancel sending the document 6 You have finished e mailing the document Repeat steps 2 through 5 to send more documents This section describes the format of the Briefs template Each brief is divided into three main sections 1 Basic information 2 Design task description 3 Media presentation brief Each section contains the main points of information about the product or service that is to be presented on the market with the help of an advertising agency e g target group competitors strengths and weaknesses
53. by clicking the appropriate tab you can view the advertisements belonging to that type Type of advertisement AdvertisingNotes supports 6 different types of advertisement e Newspaper advertisements e Magazine advertisements e Television advertisements e Radio advertisements e Booklets e Other presentational material In the case of other presentational material you can define any subcategories you want e g signs packaging memos car markings book covers posters and Internet advertisements to name a few You can add categories as needed In the present edition of AdvertisingNotes advertisements cannot be moved from one type of advertisement to another Windows Explorer This program is part of the Windows operating system and is used to view directories and files contained on hard drives diskettes and CD drives It can also be used to view directories and files on net servers User Manual AdvertisingNotes Glossary of Terms e 127 Index A Adding Advertisement pages to presentations 78 New list value 16 Pages to presentations 77 Text pages to presentations Advertisements Add to campaign 92 Add to presentation 78 Attaching to requests 63 66 Changing 46 98 Classification 38 Cost items 27 45 56 57 Deleting 47 Detach from request 67 E mailing 6 30 Entering new 45 Importing files 6 47 Media history 6 44 53 Move between categories 41 Searching for 59 Advertising campaigns 91 92 94 Atta
54. ching Advertisements to requests 63 65 66 B Backing up data 19 119 Briefs 107 109 111 112 114 115 Business plans 9 107 109 111 112 C Campaigns 94 Adding advertisement to 92 Changing 94 Creating 92 Deleting 94 Overview 91 User Manual AdvertisingNotes Removing advertisement from 95 Categories Moving advertisement between 41 Changing Advertising campaigns 94 Advertisment 46 Category 40 Competitors advertisements 98 Cost items 57 Database connection 18 Documents 111 Information about companies 103 Information about contacts 104 List value 16 Media history information 55 Pages in a presentation 82 Presentations 81 Requests 66 Classification 38 59 63 97 107 Companies Changing information 103 Deleting 104 Entering 101 Competitors Changing advertisements 98 Deleting advertisements 99 Entering advertisements 98 Viewing advertisements 97 99 Contacts Changing information 104 Deleting 105 Entering 101 102 Contents of CD 10 Cost items 6 15 27 44 56 Changing 57 Deleting 58 Entering new 56 Creating Advertising campaigns 92 Documents 109 Front page for presentations 77 New categories 21 Presentation 76 D Database connection 18 Deleting Advertisement 47 Advertisement pages from presentation 84 Advertising campaigns 94 Category 41 Index e 129 Companies 104 Competitors advertisements 99 Contacts 105 Cost items 58 Documents 112 Front page from presentation 84 List v
55. cluding a cross category search covering all types of advertisement The program produces a list of all advertisements meeting your search conditions You can then double click any advertisement in the list to view it You can use the Search dialog box as a way to add advertisements to campaigns and presentations See Adding advertisements to the campaign on page 94 and Adding advertisement pages to the presentation on page 80 In AdvertisingNotes you can write out production costs and media costs statistics for a selection of advertisements First perform your search then click Report The information will be written to an Excel document which can then be used to further process the data You can save the Excel document anywhere you wish it is not part of the AdvertisingNotes database and will need to be opened in Excel Searching for advertisements 1 Click Search on the menu bar of AdvertisingNotes main screen The Search dialog box will appear User Manual AdvertisingNotes Queries Search for Advertisements e 61 62 e Queries Search for Advertisements Figure 46 Searching for advertisements The following fields are included in the result list Date Name of advertisement Advertisement type Category Cost Media cost Producer Search conditions are entered in the upper part of the window You can use any search field as needed Text strings need not be whole words The search is not
56. d under the name you entered in step 4 The document is opened if the Open Document was checked Note More than one document can be created with this method by dragging multiple files to AdvertisingNotes The dialog in step 3 is displayed for every file dragged to the application Changing documents The following directions apply regardless of whether you are making changes to a brief a business plan or a marketing plan 1 Select Documents from the main screen menu bar 2 Select one of the category Briefs Business plans or Marketing plans as applicable 3 Find the document that you wish to change by selecting the folder containing the document from the folder tree From the list of documents select the one that you want to change 4 Click Change The document is opened and you can change its contents In the case of the Briefs template User Manual AdvertisingNotes Documents e 113 information can only be entered in the blank spaces provided Select File Save to save the document Doing so ensures that AdvertisingNotes will keep track of the document and you can view or change it later using that program Close the document You have finished changing a document in AdvertisingNotes Repeat steps 2 through 5 to change more documents Note To change the name of an existing document you must select the document according to the above directions and then select File Rename Deleting documents In rare cases you
57. e default templates for new documents In the current version of AdvertisingNotes you cannot create your own templates However you can modify the templates that come with AdvertisingNotes thus changing the basic layout of new documents The templates are stored in the Templates directory at the location where AdvertisingNotes was installed The default location is C Program Files AdSoft AdvertisingNotes Templates The templates are called Brief dot Business dot and Marketing dot for briefs business plans and marketing plans respectively We recommend that you make a copy of the default templates that come with AdvertisingNotes in case you want to use them at some later time How can I deploy a presentation that have put together to the company s internal website When a presentation is prepared for distribution all files belonging to the presentation are saved in a single directory folder That directory contains several subdirectories together with a webpage Presentation htm which is the front page of the presentation You first need to copy the entire directory to the webserver used for the company s internal website Next a link to the front page of the presentation must be added somewhere on the internal website When users click the link the front page of the presentation will appear The layout of the front page of my presentation is not exactly the way I want it Can change the layout of the front page
58. e installation of MSDE Programs Directory containing programs for the support of various file types used for advertisements File types AdvertisingNotes does not support any file types independently Instead you can use any file type supported by your operating system For information about file types supported by your computer open Windows Explorer select View Options and click File Types You will see a list of all supported file types Before installing AdvertisingNotes make sure that the minimum system requirements are met There are two versions of AdvertisingNotes single user and multi user In the multi user version two or more users can share the advertisement database All information about an advertisement can therefore be saved in the same location instead of being spread throughout the company Before selecting the single user version carefully assess your present needs and how those needs may change in the near future Changing from the single user version to the multi user version may entail a considerable amount of work depending on how much data you have accumulated and whether the MSDE is compatible with the database used in the multi user version Which version should I choose With the multi user version the requirements for each user s computer are less strict but support is required from the database server The main requirements concern memory access size of disks and CPU speed If your company
59. e list select the company that you want to delete The companies are listed in alphabetical order User Manual AdvertisingNotes 3 Click the Delete button above the list of contacts A window will appear prompting you to confirm whether you want to delete the company together with all its contacts Make sure that the correct company has been selected from the list 4 Click Yes to delete the company click No to cancel deleting the company 5 You have finished deleting the company together with all its contacts Repeat steps 2 through 4 to delete more companies Note This operation cannot be undone after the deletion has been confirmed Make sure that you have selected the correct company from the list Deleting contacts All information about the contact will be deleted and the operation cannot be undone after the deletion has been confirmed Make sure that you have selected the correct contact from the list Carry out the following steps to delete a company contact 1 Select Companies from the main screen menu bar 2 From the list select the company with which the contact is associated The companies are listed in alphabetical order 3 Select the name of the contact that you wish to delete and click Delete A window will appear prompting you to confirm whether you want to delete the contact Make sure that the correct contact has been selected from the list 4 Click Yes to delete the contact click No to cancel de
60. ee DANONE or Sree en ee eee i i ou a a aem 1 Farmers wd mn of proim miima bi eh E aa Ea z an IRA aroy bd ine 1 r o i aT Ai at te eer ae ni ia er er ee a a ree he ie Oo ee oe e pE p PA A Figure 79 Business plans template Marketing plans is a pre formatted template made up of standard text covering points often considered in marketing plans This template is simply a memo created using a word processor The document differs from the Briefs template in that it does not contain blank fields to filled in rather the text is provided for convenience only and you can change any item as required The original template is stored unchanged in AdvertisingNotes The document can only be saved using Save This restriction enables AdvertisingNotes to keep track of all the documents User Manual AdvertisingNotes User Manual AdvertisingNotes The ey een ee he ee e e e pgr I Marlon Staten ay ne ganina Be ep a ee ee ep eo eel a ee eee ef Ear ol eid stor hammer 1i Made Wisi 11 Gea po iJ Paiki petit Bis Cadiomen mei 22 Pelee 111 Pak per ces eee pe AI Cope Fae ELJ Bln mpesions an tie geal mikri dan paip mireg corey om ee iem Lil Do fd pee d ied ea amia Figure 80 Marketing plans template Documents e 119 Troubleshooting User Manual AdvertisingNotes Questions and Answers This section contains answers to some of the questions that may arise in the course of using
61. efore before you add the contact you must create an entry for the company 104 e Companies and Contacts User Manual AdvertisingNotes Carry out the following steps to enter a contact 1 2 Select Companies from the main screen menu bar From the list select the appropriate company for the contact The companies are listed in alphabetical order Click the New button below the list of contacts The following dialog box will appear Figure 70 Dialog box for company contacts Enter information about the contact You can enter the following types of information Name Job title Phone number 1 Phone number 2 E mail address Memo The Name field must be filled in the other fields can be left blank Click Save to enter the contact click Cancel to cancel the entry You have finished entering the contact Repeat steps 2 through 5 to enter more contacts Changing information about companies Carry out the following steps to change the information about a company 1 2 User Manual AdvertisingNotes Select Companies from the main screen menu bar From the list select the company for which you want to change information The companies are listed in alphabetical order Companies and Contacts 105 106 e Companies and Contacts Click the Change button above the list of contacts You can now enter information about the company Change the information about the company You can change any p
62. ement file This section does not cover how to change information about the production and or media cost Carry out the following steps to change an advertisement 1 Make sure that the Ads tab on the main screen has been selected 2 Select the appropriate type of advertisement and a category from the folder tree Select the advertisement that you want to change 3 Click Change to change the advertisement The advertisement information dialog is displayed 4 Carry out the necessary changes You can change all the information entered previously 5 You must confirm your changes before you can perform other operations 6 Click Save to confirm your changes Click Cancel to cancel the changes 7 lf you want to attach a new advertisement file click Enter advertisement User Manual AdvertisingNotes Select the advertising file and click Open The name of the advertisement file will appear in the Ad File field 8 You can attach documents to advertisement by clicking the ia button next to the Documents field Click New select the document file you want to attach and click Open Number of attached documents is displayed in the Documents field and you can open any document by double clicking it from the list 9 You have finished changing the advertisement Repeat steps 2 through 7 to change more advertisements Deleting an advertisement Exceptionally you may want to delete an advertisement from AdvertisingNotes Note
63. ent Click Yes to delete the advertisement click No to cancel deleting the advertisement You have finished deleting the advertisement of a competitor Repeat steps 2 through 4 to delete more advertisements Viewing competitors advertisements Carry out the following steps to view the advertisement of a competitor 1 2 User Manual AdvertisingNotes Select Competitors from the main screen menu bar Select the advertisement of a competitor that you want to view You must select the correct category from the folder tree to find the advertisement Click View advertisement The advertisement will appear on the screen if the software installed on your computer supports the format of the advertisement file You have finished viewing the advertisement of a competitor Repeat steps 2 and 3 to view more advertisements Competitors e 101 Companies and Contacts Overview of Companies and Contacts You can use AdvertisingNotes to forward advertisements requests and documents to the persons of your choice The e mail addresses of companies and contacts you do business with can be listed in the program to save you the trouble of having to look them up elsewhere You can e mail the following information e Advertisements e Requests e Documents There is no intrinsic need to store information about companies and contacts This feature is only provided in order to facilitate the handling of e mail addresses You can also
64. ernal or an external one Presentations e 89 First the presentation must be written to disk See Writing presentations to disk on page 89 When you have written the presentation to disk you need to contact your company s website administrator All files belonging to the presentation must be copied to the appropriate webserver Next a way to access the presentation must be provided on the existing website This is entirely the responsibility of the website administrator The simplest way to do this is to add a link to the front page of the presentation As soon as a link to the presentation has been created you can view the presentation on your company s website by opening the page containing the link and clicking the link Viewing presentations with a browser When you prepare a presentation for distribution all files belonging to the presentation are copied to a single directory Carry out the following steps to view a presentation with a browser 1 Start the Internet browser installed on your computer Internet Explorer can usually be found in Start Programs internet Explorer 2 Select File and click Open A window will appear for you to specify which file you want the browser to read 3 Click Browse and select the file Presentation htm from the folder used when writing the presentation to disk 4 Click Open The browser will display your presentation In some cases you will have to enlarge the window cont
65. ertisement information dialog is displayed 6 Repeat steps 2 through 5 for additional queries 64 e Queries Search for Advertisements User Manual AdvertisingNotes Requests Overview of requests User Manual AdvertisingNotes AdvertisingNotes provides an easy way to keep track of advertising requests and requests for sponsorship through advertisements The following categories are available for the classification of requests e Print media e Television e Radio e Other requests On the screen you will find a tab for each category just as in the case of advertisements only here all print media are grouped together in one category The same kind of information applies to each category so the classification is simply an added convenience You can also classify requests in the same way as advertisements by creating special folders For further information about classifying requests and other material see Classification of data on page 39 To each request you can attach one advertisement file already stored in AdvertisingNotes Once you have created the attachment replacing or deleting it is a very simple process Having created the attachment you can view the advertisement by clicking View advertisement You can e mail requests with AdvertisingNotes using much the same method as when sending advertisements The request is sent as an e mail message containing a Microsoft Word attachment Entering requests
66. esentations Figure 59 Buttons Footers dialog box Enter the name of the button in Button and a further description in the footers The footers will appear below the advertisement when the presentation is viewed The maximum number of footers per advertisement is 3 You can attach a logo to the button by clicking Attach Click Save to save the page information click Cancel to cancel saving the information You have finished adding an advertisement to the presentation Repeat steps 2 through 7 to add more advertisements to the presentation Advertisements from competitors can be used in presentation like regular advertisements Simply select the competitors tab instead of advertisements tab when collecting advertisements to presentation Adding text pages to the presentation 1 2 3 Select Presentations from the main screen menu bar Select the category that presentation belongs to Select the presentation to which you want to add a text page Information about the presentation is displayed on the right side of the screen Click the Text tab and then click New The following dialog box will appear Figure 60 Dialog box for text pages Enter the name of the button in Button and enter main text and sub text in the appropriate fields There is no limit to the length of the sub text You can attach a logo to the button by clicking Attach User Manual AdvertisingNotes 6 Click Save to save the text page informa
67. estions and Answers 119 R Receiving advertisements 31 Removing advertisements from the campaign 95 Renaming documents 112 User Manual AdvertisingNotes Reporting 59 69 Requests 38 101 Attaching advertisements to 63 65 66 Detach advertisements 67 E mailing 65 Entering 63 Searching for 69 S Searching For advertisements 59 For requests 69 Sending advertisements 51 Settings 16 17 Single user version 12 SQL Server 9 12 13 Starting setup 11 Structure of AdvertisingNotes 6 T Troubleshooting 31 U Uninstalling AdvertisingNotes 14 V Viewing Advertisements 49 Competitors advertisements 97 99 Presentations 85 Presentations in AdvertisingNotes 85 Presentations in PowerPoint 89 Presentations with a browser 88 Ww What you will need 9 Which version should choose 11 Writing Distributing presentations 86 Presentations to disk 87 User Manual AdvertisingNotes Index e 131
68. formation about the presentation will be lost when the deletion is confirmed Deleting pages from a presentation You can easily delete pages from a presentation However keep in mind that after a page has been deleted you will not be able to recover it and therefore all information about that page will be lost Presentations e 85 Deleting the front page of a presentation 1 Rw From the list select the presentation whose front page you want to delete Information about the presentation is displayed on the right side of the screen Click the Front Page tab Delete all text from the fields You have finished deleting the front page of the presentation Deleting advertisement pages from a presentation 1 From the list select the presentation from which you want to delete an advertisement page Information about the presentation is displayed on the right side of the screen Click the appropriate tab for the advertisement in the presentation Find and click the advertisement to be deleted Click the Delete button A window will appear prompting you to confirm whether you want to delete the page from the presentation Make sure that you have selected the correct advertisement page Click Yes to delete the advertisement page click No to cancel deleting the page You have finished deleting the advertisement page from the presentation Repeat steps 2 through 4 to delete more advertisement pages from the presentation
69. formation in the Word document Further information about each kind of document may be found in Briefs on page 116 Business plans on page 117 and Marketing plans on page 118 Save the document by selecting File Save in Word Doing so ensures that AdvertisingNotes will keep track of the document and you can view or change it later using that program Close Word after saving the document You have finished creating a document in AdvertisingNotes Repeat steps 2 through 9 to create more documents Creating other documents You can add any document to AdvertisingNotes not only those created with from AdvertisingNotes templates Carry out the following steps to add other document to AdvertisingNotes User Manual AdvertisingNotes 1 Select Documents from the main screen menu bar The main screen for documents will appear 2 From the folder tree select a folder for the document Select File New folder to create a new folder 3 Drag any document from Windows Explorer to AdvertisingNotes The following dialog box will appear Documents T ongli Category Figure 75 Creating a new document 4 The name of the document is automatically filled and the template Other is selected The template cannot be changed If Open Document is checked the document is opened after it has been saved 5 Click Save to save the document click Cancel to cancel saving the document 6 The new document will be save
70. ges 7 The presentation has been changed in the database Repeat steps 2 through 6 to change more presentations Changing pages in a presentation A presentation may contain three types of pages e Front page one front page only per presentation e Advertisement pages e Text pages Each presentation can have only one front page The layout is defined in advance and cannot be changed in the present version of AdvertisingNotes The front page has three main texts each with sub text in a smaller font All text on the front page is left adjusted To change the front page select the Front Page tab and make the required changes Advertisement pages in a presentation are divided into the four following categories e Print media e Television e Radio e Other There is no limit to the number of advertisement pages and the same advertisement can be used many times in a presentation To change an advertisement page first select the advertisement from the appropriate advertisement tab then click Buttons Footers make the changes and click the Save button User Manual AdvertisingNotes User Manual AdvertisingNotes The layout of the text pages is similar to that of the front page Each presentation can contain an unlimited number of text pages To change a text page select the appropriate page from the Text tab click the Change button and make the required changes The order of the advertisement and text buttons may be changed at
71. has been selected Select the category containing the request from the folder tree 2 Select the type of request by clicking the appropriate tab Select the request to which the advertisement is to be attached 3 Click Connect ad A window will appear listing all advertisements stored in the system eke Paji i gece as bi Figure 49 Attaching an advertisement to the request 4 Find the advertisement that you want to attach to the request by selecting the appropriate type of advertisement and a category from the folder tree When found select the advertisement from the list 5 Click Attach to attach the advertisement to the request click Close to cancel attaching the advertisement 6 You have finished attaching an advertisement to the request Repeat steps 1 through 5 to attach advertisements to more requests E mailing requests You can use AdvertisingNotes to e mail requests as Word attachments You can also send the advertisement file that has User Manual AdvertisingNotes Requests e 67 been attached to the request as an attachment The recipient does not need to have AdvertisingNotes since the request is sent as an ordinary e mail message On the other hand MS Word is needed in order to view the attached request Note To e mail requests you must have Microsoft Word 2000 or later installed on your computer Carry out the following steps to e mail a request 1 Make sure that the Requests tab on the m
72. have finished adding advertisements to the advertising campaign Repeat steps 2 through 6 to attach advertisements to more campaigns Note You can also use this dialog box to remove advertisements from the campaign by clicking Delete However an easier way is to use the main screen for campaigns as described in Removing advertisements from the campaign on page 97 User Manual AdvertisingNotes Advertising campaigns e 95 96 e Advertising campaigns Changing advertising campaigns 1 Make sure that the Campaigns tab on the main screen has been selected Select the category that campaign belongs to Click the campaign that you want to change Click Change to change the campaign A campaign information dialog is displayed Change the information about the campaign as required Note that the Name and Period fields must be filled in Click Save to save any changes to the campaign Click Cancel to cancel changes to the campaign If you want to modify the selection of advertisements used in the campaign click Collect in campaign For further information see Adding advertisements to the campaign on page 94 If you only want to remove one of the advertisements just select the advertisement that you wish to remove and click the Delete button located below the list of advertisements You have finished changing the campaign Repeat steps 2 through 7 to change more campaigns Deleting campaigns In exceptional cases yo
73. he advertising campaign The campaign will appear in the list of campaigns Repeat steps 2 through 6 to create more advertising campaigns Adding advertisements to the campaign You can add an unlimited number of advertisements to a campaign in AdvertisingNotes These advertisements can be of any type and belong to any category Total production and media costs are updated every time an advertisement is added to the campaign User Manual AdvertisingNotes Carry out the following steps to add an advertisement to the campaign 1 Make sure that the Campaigns tab on the main screen has been selected Select the category that campaign belongs to 3 Click the campaign to which you want to add an advertisement Campaign s advertisements are displayed im pe lre pm a perian L ae Figure 66 Adding advertisements to a campaign 5 Find the advertisement that you want to add to the campaign by selecting the appropriate advertisement type and a category from the folder tree Drag the advertisement to the lower list Repeat this operation for all advertisements that you want to add to the campaign If you don t know to what category the advertisement belongs you can find it by clicking the Search button Enter your search conditions When you have found the advertisement simply drag it from the search result list to the campaign 6 Click Close when you have finished adding advertisements to the campaign 7 You
74. he user interface much as in Windows Explorer Information file A file created by AdvertisingNotes when an advertisement is e mailed together with the accompanying information The file contains all available information about the advertisement e g name dates producer objective etc Only AdvertisingNotes users can read these information files Internet Explorer Microsoft software used to view webpages on the Internet menu bar The menu bar contains the system s menus giving access to such functions as help texts creation of new categories etc MS SQL Server Microsoft SQL database A system that can be used to store various types of data such as bank transactions bookkeeping accounts text and graphics MSDE Microsoft Data Engine A database compatible with the MS SQL Server Used by small companies and many others to store various types of data Netscape Navigator Netscape software used to view webpages on the Internet ODBC Open DataBase Connection This standard can be used today to access data in nearly all databases User Manual AdvertisingNotes QuickTime QuickTime is a standard developed by Apple for viewing digitized video images Tabs In order to simplify the user interface AdvertisingNotes makes a frequent use of tabs The tabs for different types of advertisement are one example In AdvertisingNotes an advertisement can belong to one of the six types of advertisement defined and
75. herefore have no difficulty in viewing presentations For all the pages of the presentation to appear correctly the person viewing it must have a computer with all the necessary software to view the particular advertisement files used in the presentation Presentations cannot be sent by e mail However when a presentation is viewed all related files are stored in a single directory See the section on distributing presentations below When presentation has be prepared it can be used to create a PowerPoint presentation that can be opened and edited from AdvertisingNotes For further information on see Viewing presentation in PowerPoint on page 91 Viewing presentations in AdvertisingNotes Carry out the following steps to view a presentation from within AdvertisingNotes 1 Select Presentations from the main screen menu bar 2 Select the category that presentation belongs to 3 From the list select the presentation that you want to view 4 Click the Display pres button The default browser on your computer will be activated and will display the front page of the presentation 5 In some cases you will have to enlarge the window containing the presentation 6 Click print television radio text or other to move between categories When a new category is selected the page associated with the top button is displayed first by default Presentations e 87 Figure 63 Viewing a print media advertisement The format
76. hical or other file containing the advertisement Various file types exist but PDF JPG QT and MPEG files are the most frequently used Browser Software used to view webpages on the Internet The two most common browsers are Internet Explorer and Netscape Navigator Category Data in AdvertisingNotes can be classified as needed by way of categories The categories are similar in appearance to Windows folders and together they form a folder tree Each category can contain an unlimited amount of data e g advertisements Drag and drop Drag and drop is a much used feature of the Windows environment It consists in clicking an object e g an advertisement with the left mouse button moving the mouse while holding the button thus moving the object and finally releasing the button The operation can be compared to moving a physical object from one location to another Glossary of Terms e 125 126 Glossary of Terms AdvertisingNotes makes use of drag and drop in several places in order to simplify the user interface DSN Data Source Name When using ODBC to access data in the database a DSN must be specified on your computer To specify a DSN open the Control Panel select Start Settings Control Panel and double click ODBC Administrator Folder tree You can use AdvertisingNotes to classify data e g advertisements as needed The categories used are displayed in the form of a folder tree on the left of t
77. ins the advertisement in graphical form Importing advertisement files 1 Make sure that the Ads tab on the main screen has been selected 2 Select the folder where the advertisement is stored 3 Select the advertisement to which you want to attach a file If the advertisement hasn t been created yet click the New button enter the relevant information and click Save 4 Click the Enter advertisement button The following dialog box will appear idobe bombs ine 454908 QuickTime hiria 95 2000 1335 EKE Adobea Acrobat Doc 1842000 1405 IKE Adobe drobet Doc 18 4 3000 1344 MEE Adobe Acrobat Doc 184 3000 1415 IKE Adobe Acrobat Dec 1243000 1249 SKE Adobe Acubst Dee 184 2000 1205 zi tf eE Fedo a O ea i I Opn ast pony Figure 41 Importing advertisement files 5 Select the advertisement file that you want to import and click Open 6 If an accompanying information file exists a window will appear asking you whether you want to import that file as well 7 If you select to import the information contained in that file all previously stored information will be overwritten 8 You have completed importing the advertisement file Repeat steps 2 through 7 to add more advertisements Note When advertisement files are read from disk they are copied by AdvertisingNotes to a location that can be accessed by the program Even if the original advertisement file is deleted from the disk it was read from
78. installation Users have access to each other s advertisements Server setup Server setup includes two steps the installation of a database for the storage of data and the installation of a central fileserver for advertisement files and documents Database setup depends on whether MS SQL Server or Oracle is to be used You can find further information regarding database and central fileserver setup in the ReadMe txt file on the AdvertisingNotes CD Client setup 1 Insert the AdvertisingNotes CD into the CD ROM drive 2 Double click My Computer and double click the icon for the CD ROM drive 3 Double click Setup exe to begin installing AdvertisingNotes Check the box marked Database on server 5 Follow the instructions on the screen Uninstalling AdvertisingNotes 14 e Installing This section describes the procedure for uninstalling the single user version of AdvertisingNotes The same procedure is used for the client part of the multi user version Older versions of AdvertisingNotes are removed automatically when the new version is installed In the case of the single user version the program is removed from the hard drive together with all data User Manual AdvertisingNotes Settings User Manual AdvertisingNotes In the case of the multi user version only the program is removed To remove the server part the database has to be removed manually together with all data 1 Select Start Settings and click
79. ion and radio Length Storage location Booklets Publication date No of copies Type of paper Printer Project manager No of pages Other advertising material Sub type Publication date Project manager Storage location Size No of copies Advertisements e 47 48 e Advertisements 6 Click the Memo tab to enter any notes with the advertisement A symbol is displayed in the list of advertisements to indicate that the memo has some text 7 Click Save to create the new advertisement click Cancel to cancel creating the advertisement 8 You can attach an advertisement file to the advertisement by clicking Enter advertisement Select the advertising file and click Open The name of the advertisement file will appear in the Ad File field 9 You can attach documents to advertisement by clicking the l button next to the Documents field Click New select the document file you want to attach and click Open Number of attached documents is displayed in the Documents field and you can open any document by double clicking it from the list 10 You have now added the new advertisement to the database The advertisement will appear in the list Repeat steps 2 through 9 to enter more advertisements 11 To view all information for an advertisement you can double click the advertisement in the list of ads Changing an advertisement You can change all of the information about each advertisement or replace the attached advertis
80. isement to your presentation Click the TV tab followed by the Collect ads button Select the Yaris category from the folder tree and click the TV tab Drag the Yaris Television advertisement to the selection of presentation advertisements Click Close followed by Buttons Footers Enter Yaris in the Button field Enter Target group is buyers aged 17 to 35 in Sub text 1 and click Save Now add a radio advertisement to your presentation Click the Radio tab followed by the Collect ads button Select the Yaris category from the folder tree and click the Radio tab Drag the Yaris Radio advertisement to the selection of presentation advertisements Click Close followed by Buttons Footers Enter Yaris in the Button field Enter Target group is buyers aged 17 to 35 in Sub text 1 and click Save Finally add a page of text to the presentation Click the Text tab followed by the New button Figure 33 Dialog box for text pages Enter Results in the Button field Enter Cost in Main text 1 and Radio 300 000 Television 3 000 000 and Print Media 3 000 000 in Sub text 7 Enter Target group in Main text 2 and Buyers aged 17 to 35 in Sub text 2 Click Save When you have finished creating your presentation and adding pages to it you can view it directly from AdvertisingNotes Click on the Display presentation button AdvertisingNotes Guided tour e
81. isingNotes Classification Classification of data User Manual AdvertisingNotes AdvertisingNotes supports unlimited possibilities for the classification of advertisements requests campaigns presentations and documents This section demonstrates how to classify data enumerating the available functions Classifying data in AdvertisingNotes is similar to working with folders in Windows Explorer You can view the data in each folder change its name or delete folders exactly as in Windows Explorer A folder can contain other folders that in turn can contain still other folders and so on There is no limit to how complicated a classification can be but we recommend that you keep it within three levels The following information can be classified in AdvertisingNotes e Advertisements e Requests e Campaigns e Presentations e Competitors e Documents Classification of advertisements All advertisements in AdvertisingNotes are classified by type The program supports the following types e Newspaper advertisements e Magazine advertisements e Television advertisements e Radio advertisements e Booklets e Other presentational material Classification e 39 40 e Classification For other presentational material you can define any subcategories you want e g advertising signs packaging memos car logos book covers posters and Internet advertisements to name a few In addition to these fixed categories based on
82. isingNotes Examples directory and click Open You have created a link to the file containing the advertisement To view the advertisement select it from the list and click the View Advertisement button 24 e AdvertisingNotes Guided tour User Manual AdvertisingNotes Entering a television advertisement User Manual AdvertisingNotes CET eeN Figure 21 Viewing an advertisement Note Acrobat Reader must be installed on your computer for you to be able to view advertisements in the PDF format If needed you can install Acrobat Reader from the Internet Now enter a television advertisement in the same way as the newspaper advertisement above Make sure that you have selected the Yaris category from the folder tree Select the type of advertisement by clicking the TV tab Click New to begin entering a new television advertisement The advertisement information dialog is displayed and you can enter information about the new advertisement For simplification enter only the name of the advertisement Yaris Television and click Save Next import the advertisement file from its location on disk Click the Enter advertisement button Select the advertisement file Yaris mov in the Examples folder and click Open AdvertisingNotes Guided tour e 25 Entering a radio advertisement Attach document Now enter a radio advertisement in the same way as the television advertisement above Make
83. leting the contact 5 You have finished deleting the contact Repeat steps 2 through 4 to delete more contacts User Manual AdvertisingNotes Companies and Contacts e 107 Documents Overview of documents User Manual AdvertisingNotes In every company documents accumulate in great numbers in the course of time and keeping them organized long after they were created can be a difficult task AdvertisingNotes allows you to keep track of specific kinds of documents connected with your company s advertisements AdvertisingNotes also allows you to store documents of any format that may be useful to track such as financial plans contracts and other documents AdvertisingNotes has three built in document templates Word documents e Briefs e Business plans e Marketing plans Briefs The Briefs template contains the main points of information about the product or service that is to be presented on the market with the help of an advertising agency Each brief is divided into three main sections 1 Basic information 2 Design task description 3 Media presentation brief The main sections differ in content according to who is to work on the project at each stage of the production All of the main sections are contained in the same document The format of the Briefs template is predefined so that all you have to do is to enter your information in the blank spaces provided Pressing F1 will call up help texts for each of the te
84. lma Fire sheat Mak ahing corcubsnt Moral Mun Haia 2 Select the list value which you want to delete and click Delete to delete the list value A dialog box will appear asking you to confirm the operation 3 Click Yes to delete the value click No to cancel deleting the value 4 You have completed deleting the list value Database connection 18 o Installing AdvertisingNotes may be installed either as a single user or as a multi user version The main distinction between those two versions is that for single user version both the database and the program are stored on the same computer For multi user version all advertisements and the database is stored on a centralized server but the AdvertisingNotes program is installed on every user s computer that needs to access the data All users are using the same data If you have been using the single user version on your computer the installation can easily be modified to take advantage of a central database once the multi user version server has been installed Note Before you can select the central database the multi user server must be installed See Multi user version on page 13 On your computer you also need to set up a Data Source Name DSN pointing to the central database User Manual AdvertisingNotes Backup User Manual AdvertisingNotes Changing the database connection 1 Select File on the main screen menu bar and click Database c
85. mail address for the Toyota contact John Doe you will receive the message in your inbox Wait for the message to arrive before continuing with this demonstration Receiving advertisements Now switch to your e mail inbox and open the message that you just sent The message has two attachments one containing information attached to the advertisement and the other containing the advertisement file Save both attachments without changing the file names View Troubleshooting on page 121 if you need help saving the attachments from your e mail system Next switch back to AdvertisingNotes Make sure that you are looking at the main screen Select Yaris from the folder tree and click the Newspapers tab Click New to create a new advertisement and enter Title in Advertisement Name When you import an information file shortly the title will be overwritten Click Save followed by Enter advertisement The following dialog box will appear meen aa ln S Adens mnn E 3h e Yei guided o irin Fie pare rart gahi town pall Figure 28 Viewing an advertisement received by e mail Select Yaris Newspaper pdf in the folder where you saved the attachments and click Open You will be asked whether the accompanying text should be displayed on the screen Click Yes to view that information along with the advertisement file AdvertisingNotes Guided tour e 31 Campaigns Campaigns AdvertisingNotes allows you to keep track of ca
86. ments to another location such as a CD or network server In Windows Explorer copy c Program Files AdSoft to another location Drag the AdSoft folder to the CD writer in order to copy the data to a CD You have now finished backing up your AdvertisingNotes data Restoring your last back up 1 2 4 Make sure that AdvertisingNotes is not running If it is close it In Windows Explorer navigate to the location containing the back up file that you want to use Drag the AdSoft folder in the back up location to c Program Files Answer Yes when prompted to confirm the replacement of existing files Your data has now been copied to the c Program Files AdSoft directory Your next step is to restore the database file To do this run the program AdRestore bat located in the same directory as the AdvertisingNotes executable Double click c Program Files AdSoft AdvertisingNotes AdRestore bat in Windows Explorer You have now finished restoring your last back up Note You must close AdvertisingNotes before starting the back up 20 e Installing User Manual AdvertisingNotes AdvertisingNotes Guided tour Guided tour Creating new categories User Manual AdvertisingNotes This section reviews the most important parts of AdvertisingNotes in order to demonstrate the workings of the system You will learn how to e Create categories e Enter advertisements e Receive advertiseme
87. mpaigns and related costs Let s create a Yaris campaign using the advertisements saved during this Guided tour Click the Campaigns tab and the New button to begin creating a new campaign Figure 29 Dialog box for campaigns Enter 01 01 2003 to 31 12 2003 in Date of campaign Enter Yaris campaign in Campaign name Click Save to save the campaign Next put together a collection of advertisements for the campaign Click Collect in campaign Select the category Advertisements Toyota Yaris from the folder tree Drag the advertisements you have created to the bottom list containing advertisements belonging to the campaign Your screen should look like this 32 e AdvertisingNotes Guided tour User Manual AdvertisingNotes Presentations User Manual AdvertisingNotes Figure 30 Adding advertisements to a campaign Click Close when you have finished adding advertisements to the campaign Your campaign is now ready You will be able to create a report containing production costs and media costs for all advertisements belonging to the campaign Presentations In AdvertisingNotes you can create presentations that can be used in lectures Once you have created the presentation you can view it as a PowerPoint presentation or a webpage presentation that may be used on your company s webpages or written to a CD for distribution Let s put together a Yaris presentation using the advertisements we have
88. n moved to a new category User Manual AdvertisingNotes User Manual AdvertisingNotes As an example let s move an advertisement for Avensis to the Yaris category 1 Click the Ads tab Open Advertisements and Toyota in the folder tree Avensis will appear under Toyota together with the other categories 2 Click Avensis All Avensis advertisements will show in the list 3 Drag the advertisement to Yaris The advertisement has been moved from Avensis to Yaris Moving advertisement between types You can move advertisement from one type to another by dragging it from one type to another For example you can move advertisement from the Newspaper type to Magazine in case you inadvertedly created the advertisement with wrong type 1 Make sure that the Ads tab has been selected on the main screen Open the category where the advertisement you want to move is located Find the advertisement in the list 3 Drag the advertisement from the list to the tab representing the advertisement type you want to move the it to 4 Advertisement has been moved to the new advertisement type Classification 43 Advertisements Overview of advertisements AdvertisingNotes keeps track of information about advertisements and related material You can import advertisements store them graphically and view them full size any time you want The program keeps track of all production costs together with details of media costs You
89. n of AdvertisingNotes there is no locking mechanism preventing two or more users from updating the same advertisement at the same time Example User A reads data for an advertisement User B reads the same data and both users make changes to the advertisement Changes made by A are saved in the database When B subsequently saves his work changes saved by user A are overwritten Installing the multi user version is a more complicated task than installing the single user version and requires knowledge of both computer networking and database operation If this knowledge is not available within the company you will either have to install the single user version or seek outside assistance Single user version The database used to store information in the single user version is MSDE which is compatible with the MS SQL Server The database is installed on the computer alongside AdvertisingNotes Other users will not be able to access the database Follow these instructions to install AdvertisingNotes 1 Insert the AdvertisingNotes CD into the CD ROM drive 2 Double click My Computer and double click the icon for the CD ROM drive 3 Double click Setup exe to begin installing AdvertisingNotes Check the box marked Database on this computer 5 Follow the instructions on the screen User Manual AdvertisingNotes User Manual AdvertisingNotes Figure 10 Example of single user version installation on three
90. nts by e mail e Attach document e Enter companies and contacts e E mail advertisements e Create campaigns e Create presentations for distribution All of these functions and more are fully described in separate sections of this manual If you need further assistance or information when taking the guided tour please refer to the relevant section for a detailed description of AdvertisingNotes many features Start AdvertisingNotes by clicking the AdvertisingNotes icon You can also start the program by selecting Start Programs AdSoft and clicking AdvertisingNotes You will see the main screen appear Creating new categories Before entering advertisements you will find it useful to create a classification for your advertisements Taking imported Toyota cars as an example we will create a category for each model We begin by creating a main category Toyota which is then divided into subcategories Yaris Corolla Avensis Celica and LandCruiser Make sure the Ads tab has been selected Click Advertisements in the folder tree select File and click New category The following dialog box will appear AdvertisingNotes Guided tour e 21 Cabegerization Paarl cmap Hama Tapai Dieron Figure 16 Dialog box for creating or changing a category The new category is filed under the Main category in this case Advertisements Enter Toyota in Name then press the TAB key and enter a description Click Save to enter the c
91. o change a cost item 1 Select the advertisement for which you want to change a cost item Click Cost Items Select the cost item you want to change Click Change The fields in the lower part of the window will be activated Make the appropriate changes Advertisements e 59 5 Click Save to save the changes Click Cancel to cancel changing the item 6 The cost item has been changed Repeat steps 3 through 5 to change more cost items Deleting cost items Carry out the following steps to delete a cost item 1 Select the advertisement for which you want to delete a cost item 2 Click Cost Items Select the cost item you want to delete 3 Click Delete A window will appear prompting you to confirm whether you want to delete the item Make sure that you have selected the correct cost item from the list 4 Click Yes to delete the cost item Click No to cancel deleting the item 5 The cost item has been deleted Repeat steps 3 through 4 to delete more cost items Note You will not be able to recover a cost item after the deletion has been confirmed by clicking Yes All information about the cost item in question will be lost 60 e Advertisements User Manual AdvertisingNotes Queries Search for Advertisements Introduction to queries AdvertisingNotes allows for detailed classification of advertisements by way of the folder tree The program also lets you search for advertisements or other information in
92. onnection The following dialog box will appear Inctallabon of databese connections Locos E Oats tesource DSH Figure 15 Setup of database connection Specify the version by clicking Local for the single user version or Data resource DSN for the multi user version Data is not transferred automatically when you change your database connection There is no automatic way to do this In the multi user version you must select the proper data source name from the list Click OK to change the database connection click Cancel to cancel changing the database connection Many companies do not have adequate back up routines despite the fact that information is one of their most important assets This section explains how to back up data in the single user version of AdvertisingNotes The procedure for backing up data in the multi user version is not described here as this is normally the responsibility of the company s system administrator Backing up data 1 2 Make sure that AdvertisingNotes is not running If it is close it Run the program AdBackup bat located in the same directory as the AdvertisingNotes executable Double click c Program Files AdSoft AdvertisingNotes AdBackup bat in Windows Explorer Installing 19 You have now copied the database file to AdvertisingNotes default location Your next step is to copy the database file together with files containing advertisements and docu
93. our User Manual AdvertisingNotes Cost items User Manual AdvertisingNotes Entering cost items AdvertisingNotes allows you to keep track of the cost of production of each advertisement as well as its media history We will enter one cost item for our new advertisement Select the advertisement Yaris Newspaper and click the Cost items button The following dialog box will appear Cosi Hema Figure 22 Dialog box for advertisement costs Here you can enter new cost items and change or delete old ones The total cost will appear on AdvertisingNotes main screen Click the New button to enter a new cost item The cursor will automatically move to Type of work Select Model or create a new type by clicking the button Enter Steven under Description enter 12 000 as the cost and 4 hours as the processing time Finally click Save to enter the cost item which will then appear in the list AdvertisingNotes Guided tour e 27 Entering a company Figure 23 Advertisement cost entry If you wish you can add more cost items When you have finished click Close Notice that the production cost of the advertisement has been updated in the list Hater jajare i HNILCA MO MAGARI Veen hema Figure 24 Production cost figures have been updated Entering companies and contacts AdvertisingNotes provides you with the possibility of forwarding advertisements You can use the program to keep track of companies
94. r i e all categories not specified above Various functions are available in addition to entering these advertise ment types The following buttons are located on the far right of the main screen View advertisement Advertisement is displayed graphically Send information Advertisement is sent by e mail Enter advertisement Advertisement file is read into AdvertisingNotes Media Media history of specific advertisements Cost items Itemization of production costs for specific advertisements Introduction e 7 User Interface AdvertisingNotes offers simple and comfortable user interface that should suit most users Main goal of the interface design was to have most functions available where needed Following points out few of the elements in the design e ESC key may be used to close dialogs and windows other than the application s main window e ENTER key may be used is most dialogs to accept changes made e DEL key may be used to delete items from a list where applicable e Several windows contain splitter to expand your viewing area similar to applications like Microsoft Outlook An example would be the main application window where category tree may be widened by using the splitter e Most windows may be expanded e Most windows remember last position and size next time they are opened 8 o Introduction User Manual AdvertisingNotes Installing What you will need This section
95. resentation lofie mee in a memarmiia wey Tange Ta fs Tira ane Pees Compellioed bp lS n maang aai eng Figure 57 Example of a front page Adding advertisement pages to the presentation 1 Select Presentations from the main screen menu bar 2 Select the category that presentation belongs to 3 Select the presentation for which you want to create a front page Information about the presentation is displayed on the right side of the screen 80 e Presentations User Manual AdvertisingNotes User Manual AdvertisingNotes 4 Click one of the tabs Print medium TV Radio or Other to define a category for the advertisement in this presentation Click the Collect ads button The following dialog box will appear me De eo eee ee ee li en en en l ee Figure 58 Adding advertisements to the presentation Find the advertisement that you want to add and drag it to the presentation You can also use advertisements from competitors Select the Competitors tab and drag the advertisement to the presentation If you don t know to what category the advertisement belongs you can find it by clicking the Search button Enter your search conditions When you have found the advertisement simply drag it from the search result list to the presentation Click Buttons Footers to add more information about the page The following dialog box will appear hor ler arene a po Phe po read CIE a Presentations e 81 82 e Pr
96. rogram To be able to use this feature of AdvertisingNotes you must have Microsoft Word 2000 or later installed on your computer Creating standard documents The following directions apply regardless of whether you are creating a brief a business plan or a marketing plan 1 Select Documents from the main screen menu bar The main screen for documents will appear 2 Select one of the categories Briefs Business plans or Marketing plans as applicable User Manual AdvertisingNotes Documents e 111 112 e Documents 10 From the folder tree select a folder for the document Select File New folder to create a new folder Click the New button The following dialog box will appear Documents T ragat Camy Cii jiii Figure 74 Creating a new document Enter the name of the document Note that the file name can contain no more than 128 characters and that it must be a valid Windows file name The template is selected by default but you may changed it if you want If you want to create document that is not based on AdvertisingNotes templates click Browse and select file from disk The template Other is selected by default Click Save to save the document click Cancel to cancel saving the document The new document will be saved under the name you entered in step 5 Microsoft Word will open the document if Open Document was checked By default the category specifies what template is used Enter your in
97. rom the main screen menu bar The main screen for presentations will appear Select the category that presentation belongs to From the list on the left select the presentation that you want to distribute Click the Export to file button The following dialog box will appear are p Pee ae ion i ak Pal til a PROGRAMS E Gaia eae Figure 64 Writing a presentation to disk Select a folder for the presentation To create a new folder click New folder enter a name for the folder and click OK The Save in folder field displays the location of the folder that the presentation will be written to Click Export to file to write the presentation to disk All files that go with the presentation will be written to the folder selected in step 4 You have finished preparing the presentation for distribution You can now make a copy of the presentation by copying the folder containing the presentation to a CD or to another computer When the presentation has been written out and stored on a medium such as a CD it is ready for distribution For further information on viewing presentations see Viewing presentations on page 87 Distributing presentations on the web An exciting feature of AdvertisingNotes presentations is the simplicity with which they can be distributed on a website due to the fact that each part of the presentation constitutes a separate webpage It makes no difference whether the website is an int
98. roup you can for example limit the search to specific companies or products You can specify one or more of these search criteria Click Search to begin searching Advertisements meeting the search conditions will appear in a list If no advertisement meets your search conditions a message is displayed You can export the search results with detailed advertisement information and production and media cost figures to Excel by clicking Report abisi PEjpe pa pe pi ei i gaa i i aiiaj De Ba eS Pe eT E om 2 OL me Seat eae es ee a a 3 i i M Cae Eara ni et Orien Imari Co ah 1 ia Fo iris a F fa Li Le F P Tou fF tole 1 Taik EE i Top gt liia iid E g m E H z L ALI Pn Pl a ma fmm mai o o ooo cay y f T T FESI Figure 47 Excel report The Excel document created contains six sheets e Advertisements Contains detailed information on every advertisement from the search result Queries Search for Advertisements e 63 e Production cost Totals Contains total production costs for each advertisement e Production cost Contains production for each type of work e Media cost Totals Contains media costs for each advertisement e Medica cost Contains media sosts for each date period e Search criteria Contains the search criteria as entered in the search dialog 5 Double click advertisement in search result to view detailed information on advertisement The adv
99. rtisements select the advertisement that you want to remove from the campaign Click the Delete button located below the list of advertisements 5 Adialog box will appear prompting you to confirm whether you want to remove the advertisement from the campaign 6 Click Yes to remove the advertisement from the campaign click No to cancel removing the advertisement 7 You have finished removing the advertisement from the campaign Repeat steps 3 through 6 for all advertisements that you want to remove Preparing report As in the case of Queries you can use AdvertisingNotes to create an Excel report containing production and media costs for all the advertisements in a campaign After the report has been created in Excel you can prepare pie charts and graphs or use any statistical function in Excel to analyse the advertising campaign Note In order to create the report you need to have MS Excel 2000 or later installed on your computer The Excel report is not saved in AdvertisingNotes so you can locate it anywhere you choose Also you cannot open the report with AdvertisingNotes it needs to be opened in Excel Carry out the following steps to prepare a campaign report Advertising campaigns e 97 98 e Advertising campaigns Make sure that the Campaigns tab on the main screen has been selected Select the category that campaign belongs to From the list select the campaign for which a report is to be prepared
100. s 8 Repeat steps 2 through 7 to create more presentations Adding pages to the presentation A presentation may contain three types of pages e Front page one front page only per presentation e Advertisement pages e Text pages Each presentation can have only one front page The layout is defined in advance and cannot be changed in the present version of AdvertisingNotes The front page has three main texts each with sub text in a smaller font All text on the front page is left adjusted Advertisement pages in a presentation are divided into the four following categories e Print media e Television e Radio e Other There is no limit to the number of advertisement pages and the same advertisement can be used many times in a presentation The layout of the text pages is similar to that of the front page Each presentation can contain an unlimited number of text pages Creating a front page for the presentation 1 Select Presentations from the main screen menu bar 2 Select the category that presentation belongs to 3 Select the presentation for which you want to create a front page Information about the presentation is displayed on the right side of the screen 4 Click the Front page tab Presentations e 79 Figure 56 Creating a front page for the presentation 5 Enter the text that is to appear on the front page Not all fields need to be filled in 6 You have finished creating a front page for the p
101. s appears in the list of advertisements AdvertisingNotes can export advertisement statistics including production costs For information on transferring data to Excel see Queries Search for Advertisements on page 61 Entering new cost items Carry out the following steps to enter a new cost item 1 Select the advertisement for which you want to enter a cost item 2 Click Cost Items The following dialog box will appear User Manual AdvertisingNotes User Manual AdvertisingNotes Cost dems Wiking of the text Photograpay the car the bo Director came hom Sags Fi Figure 45 Entering cost items Click New The fields in the lower part of the window will be enabled In Type of work specify the work carried out in connection with the advertisement Click the button if the type of work you need is not listed New types can be freely added Enter a description of the work in Description You can for example type in the names of photographers and models or of any other person having worked on the project Enter the cost in Cost In Processing time specify the number of hours spent on the work This is a free text field so you can enter the time in any format you like Click Save to enter the cost item Click Cancel to cancel the entry The cost item has been entered and will appear in the list Repeat steps 3 through 8 to enter more cost items Changing cost items Carry out the following steps t
102. s 2 through 6 for additional queries Queries Search for Requests e 73 Presentations Overview of presentations User Manual AdvertisingNotes Advertisements and advertising related material already stored in AdvertisingNotes can be used in several different ways An important feature of AdvertisingNotes is that it allows you to incorporate advertisements stored in the system into your own presentations You can run these presentations from within the program or distribute them to customers shareholders or others You only need browser such as Internet Explorer or Netscape Navigator to view AdvertisingNotes web presentations Microsoft PowerPoint is needed to view PowerPoint presentations Note People who receive your presentations must have programs installed that recognize the file formats used for the advertisements Otherwise they will not be able to view those advertisements This feature of AdvertisingNotes is a very useful one for instance when preparing a review of a marketing campaign for the board of directors You will find it easy to retrieve information about advertising costs if stored in the system together with objectives and results if that information has been entered and to show what advertisements were included in the campaign You can then add text explaining the campaign further As an example we will take a look at a presentation of Toyota Yaris intended to be distributed to a specific target group
103. st etc In your presentation you can use any type of advertisement supported by AdvertisingNotes You can also add text as needed 76 e Presentations User Manual AdvertisingNotes User Manual AdvertisingNotes ama liin am aed ai A naid dai ad ABE ai Had dalim dl Figure 54 Dialog box for presentations The main screen for presentations has three parts On the left is a folder tree representing categories used for classification of presentations similar to advertisement classification The upper right displays list of presentations for selected category in folder tree The lower right displays information about the content of the selected presentation A presentation in AdvertisingNotes is composed of separate pages each containing either an advertisement or text Each page belongs to a specific category The following categories are supported e Print media e Television e Radio e Text e Other Pages can contain either advertisements or text A button is created for each advertisement or text page in a web presentation A slide is created for each advertisment or text page in a PowerPoint presentation The presentation can also contain a front page for which no button is created Instead the front page is the first page to be displayed when the presentation is opened Subsequently the front page can be called up by clicking the presentation logo PowerPoint slides are ordered by the page categories mentioned earlier
104. talling AdvertisingNotes The CD also contains the help file as well as sample data used to demonstrate how the system operates Consult the ReadMe txt file for information that may have changed since the last edition of the help file File Directory AdvertisingNotes_Data MDF AdvertisingNotes_Log MDF data1 cab data1 hdr data2 cab dbattach bat Dbsetup bat ikernel ex_ layout bin license txt MSDESetup bat MSDEx86 exe Setup bmp Setup exe Setup ini Setup inx ReadMe txt Description Database containing information about advertisements Database containing information about advertisements Part of the setup program Part of the setup program Part of the setup program Part of the setup program Used when installing the database Part of the setup program Part of the setup program License agreement text Used when installing the database Setup program for MSDE database used by setup exe Part of the setup program Setup program for AdvertisingNotes The program will guide you through the installation Part of the setup program Part of the setup program Various instructions regarding instal lation and last minute modifications not included in the help file Also contains instructions for back up and installation of multi user version User Manual AdvertisingNotes Starting setup Two different versions are available User Manual AdvertisingNotes unattend iss File used for th
105. the yo 18102000 Yans rio Unep Figure 2 Searching for advertisements Sending Advertisements received by e mail can be transferred directly to advertisements AdvertisingNotes If both parties have access to AdvertisingNotes they can exchange information about any advertisement that is on file in AdvertisingNotes Documents that have been attached to the advertisement can also be sent as attachments with the advertisement 2 e Introduction User Manual AdvertisingNotes Requests Queries Search for Requests User Manual AdvertisingNotes Send ininimadian fon arte bey r Figure 3 Mailing an advertisement AdvertisingNotes also keeps track of advertising requests You can attach requests to specific advertisements and view all advertisements relevant to a request The requests can then be mailed as attachments to recipients such as advertising agencies Hi ue Figure 4 Requests AdvertisingNotes offers search capability for requests stored in the program The search result may be imported into an Excel document for further viewing and printing Introduction e 3 Campaigns Competitors 4 e Introduction i LD Gapapa be maT gt LD Aspe Y TARTO rt m HAID Arpit Yi MT Figure 5 Searching for requests With AdvertisingNotes you can keep track of advertising campaigns and their total costs Advertisements can be grouped together independently of the type of advertisement This information is
106. these files that particular software must be installed on your computer Most of the software to view advertisement can be downloaded from the Internet have received an e mail containing an advertisement How can I save it in AdvertisingNotes Troubleshooting e 121 122 Troubleshooting Before you can save the advertisement in AdvertisingNotes you must save it in a directory folder on your hard drive Select any suitable directory Open AdvertisingNotes and create a new advertisement Import the advertisement file from the location where you saved it The advertisement has now been saved in AdvertisingNotes How do I save attachments e mailed to me by another AdvertisingNotes user The procedure for saving an attachment differs considerably from one e mail program to another The following table contains information about this procedure in some of the most frequently used e mail EA E mail program Lotus Notes Double click the message to open it Right click the attachment and select Detach Select a folder and click OK Repeat as needed or select Detach All to save all attachments in the same folder Double click the message to open it Select File Save Attachments click OK to save all attachments select a folder and click OK Outlook Express Double click the message to open it Select File Save Attachments All select a folder and click OK want to send information about a request to someone ou
107. tion click Cancel to cancel saving the information 7 You have finished adding a text page to the presentation Repeat steps 2 through 6 to add more text pages to the presentation Marketing Gen Modir fae io the marked in romoreble vary Take Phe lead in the compet car ceg up Terie aaa cart Aaea wary high gaal in Pi celery Figure 61 Example of a text page Changing presentations The following only explains how to change information about a presentation such as its name logo etc For information about adding a front page an advertisement page or a text page see Creating presentations on page 76 Carry out the following steps to change information about a presentation 1 Select Presentations from the main screen menu bar The main screen for presentations will appear 2 Select the category that presentation belongs to 3 Select the presentation you wish to change Click Change to change the presentation 4 Make the required changes The Name field is mandatory other fields are optional 5 Click Attach to add a logo or change the logo attached to the presentation Select the file containing the logo and click Open User Manual AdvertisingNotes Presentations e 83 84 e Presentations we Sel al ieee eo fxs OOOO fede wf Cancel ae Figure 62 Attaching a logo Click Clear to remove the logo 6 Click Save to save the changes to the presentation click Cancel to cancel the chan
108. tion User Manual AdvertisingNotes Introduction What AdvertisingNotes does AdvertisingNotes is a program that keeps track graphically of newspaper magazine radio and television advertisements booklets and other presentations This software is especially designed for marketing directors and advertising agency advisors Advertisements AdvertisingNotes allows you to enter advertisement information and associate it with graphical advertisement files You can include various types of information and notes about specific advertisements including production cost media history objective etc Documents can be attached to advertisement and is very useful for storing invoices media plans and other documents with the advertisement Printed advertisements can be viewed full size and television and radio advertisements full length Using an advanced classification system the program makes it easy to search for advertisements meeting specific characteristics VEEL FEE assess be O E a 4 Figure 1 Viewing an advertisement User Manual AdvertisingNotes Introduction e 1 Queries Search for After advertisements have been saved as graphics and the Ads relevant data attached users can search for any advertisement to view it graphically together with all related information Production and media costs for any advertisement can be printed or imported into an Excel document Ad search 11 10 2000 Yaris for
109. tside the company When e mail the request the Word document containing information about the request is included as an attachment How can I change the Word attachment before the e mail is sent In the current version of AdvertisingNotes the Word attachment cannot be changed at the moment of e mailing the request To circumvent this problem e mail the request to yourself change the document and forward the message to the intended recipient My hard drive is down and AdvertisingNotes cannot be opened Is my data lost If the single user edition is installed on your hard drive note the following AdvertisingNotes uses an MSDE database to store all information about advertisements The advertisements themselves are stored as separate files on the hard drive If something goes wrong with the database or the advertisements the files may not be retrievable To prevent accidents of this type we strongly recommend that you back up your hard drive regularly The data stored on your hard drive is very important and you should take every measure to ensure that it will not be lost in the case of a malfunctioning system User Manual AdvertisingNotes User Manual AdvertisingNotes For further information on backing up data in AdvertisingNotes see Backup on page 19 use the document feature of AdvertisingNotes a great deal but would like to change the appearance of the briefs business plans or marketing plans Can change th
110. u may want to delete an advertising campaign entirely When you delete a campaign all the information about the campaign is deleted including information about what advertisements were used The advertisements themselves are not deleted Note You will not be able to undo this operation Make sure that you have selected the correct campaign before confirming this operation Make sure that the Campaigns tab on the main screen has been selected Select the category that campaign belongs to Click the campaign that you want to delete Click Delete to delete the campaign A dialog box will appear prompting you to confirm whether you want to delete the advertising campaign Make sure that you have selected the correct campaign Click Yes to delete the campaign click No to cancel deleting the campaign User Manual AdvertisingNotes User Manual AdvertisingNotes 6 You have finished deleting the advertising campaign The operation cannot be undone Repeat steps 2 through 5 to delete more campaigns Removing advertisements from the campaign Total production and media costs are updated every time an advertisement is removed from the campaign Carry out the following steps to remove an advertisement from the campaign 1 Make sure that the Campaigns tab on the main screen has been selector Select the category that campaign belongs to Click the campaign from which you want to remove an advertisement 4 From the list of adve
111. ugh 6 to change more requests Deleting requests Carry out the following steps to delete a request 1 Make sure that the Requests tab on the main screen has been selected Select the category containing the request from the folder tree Select the type of request by clicking the appropriate tab Select the request you want to delete Click Delete A window will appear prompting you to confirm whether you want to delete the request Make sure you have selected the correct request from the list Click Yes to delete the request click No to cancel deleting the request You have finished deleting the request Repeat steps 1 through 4 to delete more requests Note You will not be able to recover the request itself once you have confirmed the deletion On the other hand the advertisement attached to the request is NOT deleted Detaching advertisements from requests 1 Make sure that the Requests tab on the main screen has been selected Select the category containing the request from the folder tree Select the type of request by clicking the appropriate tab Select the request from which you want to detach the advertisement Requests e 69 3 Click Connect ad Click the Detach button next to the Attached ad field The field will clear as the advertisement is detached 5 You have finished detaching the advertisement Repeat steps 1 through 4 to detach advertisements from more requests 70 e Requests User Manual
112. xt fields Documents e 109 110 e Documents a mer e ee me a ts i da emg Figure 71 Main screen for documents Briefs Business plans The Business plans template consists of a form to be filled in with information about key points in the development of a business plan for a specific product or service see also Business plans on page 117 The format is not fixed and you can delete or add text as required Figure 72 Main screen for documents Business plans Marketing plans User Manual AdvertisingNotes The Marketing plans template consists of a form to be filled in with information about key points in the development of a marketing plan for a specific product or service see also Marketing plans on page 118 The format is not fixed and you can delete or add text as required These documents like advertisements can be classified using folders where the documents can be stored exactly as in the Windows operating system For further information about the classification of data see Classification of data on page 39 Figure 73 Screen for documents Marketing plans Creating documents AdvertisingNotes keeps track of these documents as long as the default path created by the program is used If a different path is used e g through a word processing program the system will not be able to keep track of the documents but they can of course always be accessed using the word processing p
113. ype of medium the advertisement appeared in Click the l button to add new media types if needed 5 Enter the date of publication in the Date from field You can either type the date or select the date from the calendar If you don t want to specify publications for each individual day but rather specify a time period you can enter a date to the Date fo field User Manual AdvertisingNotes Enter the estimated and actual costs in the proper fields The Difference will be calculated automatically if both fields are filled in Click Save to enter the media history information Click Cancel to cancel the entry The media history information has been added to the list Repeat steps 3 through 7 to enter more media history items Changing media history information Carry out the following steps to change previously entered media history information 1 Select the advertisement for which you want to change media history information Click Media Select the media history item you want to change from the list Click Change The fields in the lower part of the window will be enabled You can change the information in any field Make the appropriate changes Click Save to enter the change Click Cancel to cancel changing the item The media history item has been changed Repeat steps 3 through 5 to change more media history items Deleting media history information Carry out the following steps to delete a media history

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