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Contents
1. 3 1 3 1 42. 1998 2001 4 600 A 2
3. 1996 A 3 1 2 1996
4. We 2008 9 3 3 2
5. e e SLE aT 4 1996 NTT docomo Specification Requirement Ringtone Customization Information Music Score to Key Press Info nn X 5 1999 imode E _ NTT docomo Co Copyright Fee Contents Providers Site Ringtone Billing D
6. 9 3 1 3 6 2 CE CD
7. 2008 2 2008 2012 504 2 2002 2013 20 15 10 hann 2 252 2950202 W y i i g 5 0 0 8 wmo J 5 1 2 2 1 3 4
8. 1 100 CD 1 CD 3 3 4 4 __ 3 2 3 2 5
9. 2 1999 GPS ER ARPU
10. 1 af 2007 1 2013 3 106 2 6 1 10 10 1 1 1969 _ _ 12001 36 LTE LTE 3 9G
11. AV 3 3 2008 3 3 1 ELok 2008 iPhone
12. e A 10 4
13. 2 1 1 i mode 5 6 7 8 9 2 1 2 10 lt 2 2 2 2 1
14. D 5 e e e
15. e e 506 3 2 i mode 1999 3 2 1 1999 NTT docomo i mode 8 19 20 21 3 2 2
16. NTTdocomo
17. Value Chain 11 12 Value Network 13 14 15 16 17 18 Ta Step1
18. ARPU ARPU ARPU SNS PC 1 1
19. Step2 Step3 Step4 Step5 1 Step5 Step 09 1 Analyze Connection Its background Reason p Identify Exchange between Players Music Service Intangible Asset from External VN X 4 Lj 4 3 1 i mode 3 1 1 1996 i mode
20. AIST Repository https dspace jaist ac jp HHHHHHHHHHUUHHHHUHHHUHHUHHL 00 00 000 mien nnnnnnnnnn 28 504 509 2013 11 02 Conf erence Paper publ i sher Http handl net 10119 11767 HHHHHHHHHHHHHHHHHHHHHHHIH Tns material is posted here wth permssi on of the J Soci ety for Sci ence Pol i and Research Managenert Deserpion lnnnnn Author s URL Rights AISI ADVANCED INSTITUTE OF SCIENCE AND TECHNOLOGY J apan Advanced Institute of Science and Technology 2B13 a a 4 AEE OEN lt RA
21. DOMINANT DESIGNS AND PREFERENTIAL ACQUISITION OF COMPLEMENTARY ASSETS THROUGH SLIGHT INFORMATION ADVANTAGES RESEARCH POLICY 32 1325 1341 FUNK L JEFFREY 2009 THE EMERGING VALUE NETWORK IN THE MOBILE PHONE INDUSRY THE CASE OF JAPAN AND ITS IMPLICATIONS FOR THE REST OF THE WORLD TELECOMMUNICATION PoLicY 33 4 18
22. NDON KOGAN PAGE PUBLISHERS ALLE VERNA VALUE NETWORK ANALYSIS ANDVALUE CONVERSION OF TANGIBLE AND INTANGIBLE ASSETS JOURNAL OF INTELLECTUAL CAPITAL VOLUME 9 NO 1 5 24 2008 M 1985 pi M 1985 pit ER t WEINER M NOHRIA N HICKMAN A SMITE H 1997 VALUENETWORKS THE FUTURE OF THE US ELECTRIC UTILITY INDUSTRY SLOAN MANAGEMENTREVIEW 38 21 40 AFUAH A Tucci 2002 INTERNET BUSINESS MODELS AND STRATEGIES TEXTANDCASES NEWYORK MCGRAW HILL IRWIN F WHALLEY J 2002 DECONSTRUCTIONOFTHETELECOMMUNICATIONSI NDUSTRY FROMVALUECHAINTOVALUENETWORKS TELECOMMUNICATIONSPOLICY 26 PEPPARD J RYLANDER A 2006 FROM VALUECHAIN TO VALUENET WORK LESSONS FOR MOBILE OPERATORS EUROPEAN MANAGEMENT JOURNAL 24 2 128 141 TILsON D LYYTINEN 2006 THE TRANSITION CHANGES IN THE US WIRELESS INDUSTRY TELECOMMUNICATIONSPOLICY 30 569 586 FUNK L JEFFREY 2009 THE EMERGING VALUE NETWORK IN THE MOBILE PHONE INDUSTRY THE CASE OF JAPAN AND ITS IMPLICATIONS FOR THE REST OF THE WORLD TELECOMMUNICATION POLICY 33 4 18 EISENHARDT K 1989 BUILDING THEORIES FROM CASE STUDY RESEARCH ACADEMY MANAGEMENT REVIEW 14 532 540 FUNK J L 2003 STANDARDS
23. ata Ringtone Creators 6 2008 Roadmap Specification Label Brand Music Quality Service Specification Requirement SP mode Portal e 909 1 Brand Service Pai 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 2012 2008 H2 0 EIsENHARDT K 1989 BUILDING THEORIES FROM CASE STUDY RESEARCH ACADEMY OF MANAGEMENT REVIEW 14 532 540 R K 2003 CASE STUDY RESEARCH DESIGN AND METHODS 3RD ED NEWBURY PARK SAGE PUBLICATIONS FRANSMAN M 2002 TELECOMS IN THE INTERNET AGE FROM BOOM TO BUST TO OXFORD OXFORD UNIVERSITY PRESS FUNK J L 2001 THE MOBILE INTERNET HOW JAPAN DIALED UP AND THE WEST DISCONNECTED HONG KONG ISI PUBLICATIONS Haas M 2005 MANAGEMENT OF INNOVATION IN NETWORK INDUSTRIES CASE STUDY OF THE MOBILE INTERNET IN JAPAN AND EUROPE UNPUBLISHED DOCTORAL DISSERTATION LuDwIG MAXIMILIANS UNIVERSITA T Mu NCHEN IsHi1 K 2004 INTERNET USE VIA MOBILE PHONE IN JAPAN TELECOMMUNICATIONS PoulcY 28 1 43 58 STEINBOCK D 2005 MOBILE REVOLUTION THE MAKING OF MOBILE SERVICES WORLDWIDE LO
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