User Manual - Kantar Media
Contents
1. tS iona Q Report Options Specify Report Access Private Public s Feels Close all selections Oo Report Summary EST Mod KN CH Show all selections Report Viewer Ki Report Ow i Show selections Maintenance Close selections Labels Designates Group Report Specification Close All Selections Media Market 2 f Media No Media selected therefore the default of All Media will be used for this report Market No Market selected therefore the default of All Markets will be used for this report Time Periods t gt Current Month B gt Trim Time Periods based on Media Availability No Product Set Untitled Product Set 2 t No Products are selected therefore the default of All Products will be used for this report Report Format 4 Column Type gt Media Ad pender User Manual 2011 MEASURES amp CALCULATIONS EXPLANATIONS Ad pender Measures amp Calculations Explanations ad Measures Units Units are simply the number of advertisements placed There is no weighting based on spot length size etc at all Units are also called placements Calculations Difference Difference shows the difference between the given column and the base column as a pure numeric difference Difference Difference Percent shows the percent difference between the given column and the base column as a percen2. Contents Brand Central Kantar Media Intelligences Product Structure Setting Up Key Reports Customizing Your Media Set Selecting Markets Selecting Time Periods Report By Week Customizing Your Product Set Setting Up Your Report Format Report Format Reviewing The Report Summary Ad pender User Manual 2011 SO OS or R amp R BR IO 1 ND Measures amp Calculations Explanations 8 Terms amp Definitions 9 Frequently Asked Questions 11 Data Availability 12 BRAND CENTRAL CATEGORY LEVELS Kantar Media Intelligence Product Group INDUSTRY CATEGORY SUBCATEGORY MICROCATEGORY PRODUCT LEVELS ULTIMATE OWNER PARENT SUBSIDIARY ADVERTISER PRODUCT Brand Central Kantar Media Intelligence s Product Structure Similar products which span categories Example Baby Products or Internet Online Industry The highest level of category classification Example Financial Major The second highest level of category classification Example Financial Products amp Services Category The third highest Example Financial Products amp Services Subcategory The level below Category Example Mutual Funds Microcategory The level below Subcategory Example Mutual Funds Stock amp Bonds Ultimate Owner Highest level owner of the product Usually same as Parent In our example below Citigroup Inc Parent The owner of the product advertised Example Citigroup In
3. Format Q Report Options Oo Report Summary Calendar Broadcast Select Time Period Current Month Report Viewer v __ Ta 1 5 ify D R o pecify Date Range Start Date jan 2010 gt End Date Aug 2010 Show Data Availability Vi Trim time periods to the latest period through which all selected media are available e Dynamic time periods will allow you to run a report where time period will update themselves such as Current Month Current Year to Date and more e Broadcast weeks amp months begin on Mondays Ad pender User Manual 2011 Setting Up Key Reports Selecting Time Periods Continued Report by Week 1 Select Multiple Time Periods 2 Select Broadcast under the Static tab 3 Select Week from the Select Frequency drop down menu 4 Specify a week date range optional Welcome David Home Help Contact Us Change Applicati Ad pender JO Messages Availability Methodology Report Dy Custom Reports Gy Open Report New Report Toolbar o 9 Save Save As Custom Reports Fa q Prev Next Time Period Selections Multiple Time Period G Calendar Broadcast Current Month fond Sel0ct Frequency Maintenance Month Specify Date Range Start Date Jan 2010 End Date Sep 2010 bod Show Data Availability C Trim time periods to the latest period through which all selected media are available Ad pender User Man
4. length Vignette A short literary sketch sponsored and bundled with a commercial It may be a trivia question cooking tip public interest item or program material related sketch Vignettes will air nationally with many national products FREQUENTLY ASKED QUESTIONS FAQs What does There were no results for the report you requested mean This means that there was no activity found for the report you ran This could happen for a number of reasons For example the brands included in your report may not have had any activity during the time period you requested or perhaps dollars or ratings were not yet available for the time period you included in the report In this situation you should check data availability or change some of your selections before running your report again Note that there is no more No data met all report specifications How can I see what brands are included ina particular category On the Product Set Summary page click on Category and you will be taken to the category selection page After searching or browsing for your desired category highlight it Now in the box below select Show Me Brands For Highlighted Available Items and click on the Search but ton You will now see a list of brands within the category you highlighted Note that you may also highlight multiple categories in order to see the brands in each If you want to drill down to these brands using a keyword click t
5. All which means everything is automatically selected All other ranking When ranking and limiting to the Top N there is an option for an all other total which would group together the remaining activity beyond the top N Brand The name associated with the maker or provider of a Product or service Also referred to as an Account Category Groups of brands that do business in the same general area Each brand belongs to one category Cutoff Setting a number below or above which activity will not be reported For example reporting only brands that spent more than 100 000 and less than 1 000 000 Available as a tab within the measures calcs page Note that you must rank in order to cutoff within reports Dynamic Time Periods These change based on data availability so you do not have to continually change your time periods These can be a single time period or multiple time periods such as current month and current year broken out by month Grand Total Total for all items within the report Grand totals can be at the top or bottom of the report set within the Report Options page Groups A combination of the same entity type i e brands to show on a report as one item Major A level of brand classification above category Majors contain numerous categories Ad pender User Manual 2011 Not ltemized Not Itemized advertising does not receive a specific Brand Examples of this include the following
6. Classified Ads and advertising in directories including Schools amp Camps Financial Kennels Game Breeders VWhere To Go Real Estate Restaurants Hotels amp Resorts Postage Stamps amp Coins Business Propositions etc Parent Company Represents the company that produces markets distributes and is usually the source of the ad dollars for individual brands Each brand or account has one parent company If a brand or accounts parent company is not known it will be placed under Parent Unknown Note that Parent Unknown will not show as an available parent within Product Sets Product Sets A container of product related selections including special class industry major category parent company subsidiary and brand Product sets can be saved so they can be reused for other reports If you don t want to reuse a product set you would just make selections and continue If you want to reuse it you would save and name it PSA Public Service Announcements Ads created to convey a public service Placement can be paid or unpaid Public Report Specifications Product Sets Media Sets Daypart Sets Groups and Report Results can be shared across your company When you save you would change to the public option Public items are public read only meaning only the owner can modify them All other users can use them as is or save under another name Ranking Ordering a report based on the selected measure in a descen
7. KANTAR MEDIA intelligence User Manual Ad pender INTRODUCTION Introduction About Ad pender Ad pender is a tool that allows you to view a top level summary of the multi media advertising marketplace Ad pender monitors advertising expenditures and occurrence information for 3 million brands across 18 media Ad pender is the popular choice of research sales and marketing professionals Ad pender is a fast and easy to use tool that allows you to break down information by category parent company subsidiary and brand About Kantar Media Kantar Media Intelligence is the leading provider of strategic advertising intelligence to advertising agencies advertisers and media properties Utilizing highly innovative tracking technologies Kantar Media collects expenditure occurrence and creative intelligence on millions of brands across all major media and marketplaces Established in 50 countries with more than 22 000 customers Kantar Media Intelligence is part of Kantar Media a global leader in marketing information Ad pender User Manual 2011 Media Coverage m Network TV m Spot TV m Spanish Language Network TV m Cable IV m Syndication m Magazines m Sunday Magazines m Local Magazines m Hispanic Magazines m B to B Magazines m National Newspapers m Newspapers m Hispanic Newspapers m Network Radio m National Spot Radio m Local Radio m US Internet m Outdoor Ad pender User Manual
8. c Subsidiary The immediate owner of the product Example Citigroup Advertiser The payer of an ad Example Citi Brand Who is advertising Example Citi Upromise Product Who is advertising Example Citi Upromise Platinum Personal Credit Card Mastercard PRODUCT PRODUCT PRODUCT NAME TYPE DESCRIPTOR What is it Extra Detail Generic Selected Categories Who amp What Ad pender User Manual 2011 Se JONG UP KEY REPORTS Setting Up Key Reports Customizing Your Media Set To begin using Ad pender log in at http products KantarMediaNA com Your Media Set allows you to narrow down your choices of which media to include in your report It also allows you to create and include media groups 1 To create a Media Group highlight media within Selected Media box and click on Create Group 2 Enter Group Name and save group 3 Click on the Market tab to proceed Depending on your permission level you may or may not have access to the Market tab Welcome David Home Help Contact Us Change Application Logout P A x w 2 Messages Availability Methodology My Profile Custom Reports Nee Report Dj E E Open Report New Repo Toolbar a TENG Custom Reports A l B Media Market Media amp Markets Time Period 3 Product Set Media Available Media tt Oo Report E Network TV ni Net TV Report Viewer i ner dd Maintenance DA Spot TV Maga
9. c available to all others within E 7 your company You can choose whether to select the group and or the items within the group When you are finished click the Save button Report Viewer Ki Group Type Market Maintenance Selected Items 3 E ATLANTA Move AUSTIN BALTIMORE Enter Group Name Enter Group Abbreviation Specify Group Access private O Public Add Group To Selected Box Remove Individual tems From Selected Box Fj Add To Existing Group e The default includes all markets If you want to run a report for markets you do not need to select anything Only select to limit your report e Rearrange your selections to appear in the order you choose Highlight the selected item and use the arrows on the right to move it up or down the list Ad pender User Manual 2011 Setting Up Key Reports selecting Time Periods You can add more than one type of time period in your report to Mix and match months quarters years and more 1 Select a single time period from the drop down menu specify a date range or Select Multiple Time Periods Welcome David Home Help Contact Us Change Application Logo Ad pender amp D Messages Availability Methodology My Profile Custom Reports Open Report New Report A l Tostber 2 Ey K 2 4 Prev Next p Custom Reports Fa Time Period Single Time Period Product Set Specify Time Period Type Select Multiple Time P eriods Report
10. ding order User can also select Top N such as Top 25 which limits the report Special Class An additional attribute on a brand to group brands across categories Some examples of Special Classes are Corporate Promotion brands or Online brands Ad pender User Manual 2011 Static Time Period Specifically defined time periods that do not change Subsidiary A company at least 50 controlled or owned by another company Subtotals Intermediate totals within the report The default is to subtotal all sorts except the innermost These can be deselected on the Report Options page Summary Totals Show totals for inner sorts that may be under more than one outer sort For example if you were to run Parent then Category as sorts if a summary total was reported the total by category across all parents would be shown on the report as well Time Period Frequency Option to determine how time periods will be reported i e by week month etc Totals All totals are net totals which means if there is duplication within a report the totals wouldn t show the duplication For example if select a brand and create a brand group that also contains that brand the total will only count the brand once Units Refers to a single measurement such as one TV spot or one newspaper ad Media such as Local Radio Outdoor and Internet do not have units of measurement so will show an empty field Units ARE NOT PRORATED based on size or
11. ear amp Lingerie Mens Underwear i as 7 4 Prev Next Report Name Untitled Report 2004 2010 Kantar Media Done Ad pender User Manual 2011 Setting Up Key Reports Setting Up Your Report Format 1 Choose the sort options you would like to appear in the rows of your report e The order of the sorts will determine the organization of your report e The default column is Media and the default row is Product e The Product sort by option enables the display of the Product Break Out box which allows you to select other Product and Category levels Welcome David Home Help Contact Us Change Application Logo Ad pender i 3 a E w Messages Availabilty Methodology My Profile Custom Reports 7 Repot 5 v Ge Open Report 4 New Report Toolbar n ed ed Save Save As Spec Custom Reports Fa Prev Next Report Format You have selected the following Media All oO Report Format O Report Options Columns Media v For Product Break Out C Ultimate Owner CESS Sortby Product C Industry Parent Ronwen KN Then by None CO Major Subsidiary we Then by None Category _ Advertiser ie eae M Subcategory Brand Product Details to be reported Ww V Product Name 1 Microcategory Product N Product Type M Product Descriptor Full Product Name Type and Descriptor must be reported if you select Product Groups or the Show Category Code option Product Type must be reported if you incl
12. ex Specify what your report should rank None QAI O Top hems Include All Other O Top of Items Select Level of Detail to Rank Base the rank on Total 4 Column using the Dollars Measure o Include Rank Numbers d Prev Next Report Name Untitled Repo 2004 2010 Kantar Media e To select a calculation check the box of your choice Ad pender User Manual 2011 Setting Up Key Reports Reviewing Ihe Report Summary 1 Enter a Report Name 2 Specify a report access Privilege Private or Public e Public reports can be viewed and used but not modified by anyone with access to AdSpender within your company 3 Click on the Run Report button Welcome David Home Help Contact Us Change Application Logo Ad pender amp 5 Messages Availability Methodology My Profile Custom Reports Report f sr 2 BB J g Open Report New Re sy Toolbar Run veis Ae Custom Reports Fu 4 Prev Report Summary Time Period If you wish to use this report specification again enter a report name and click the Save button in the Report Toolbar If you are modifying an existing report specification and you wish to save it as something else 3 Product Set change the name and click the Save button Private report specifications can only be opened and edited by you Public report specifications can be opened by any user within your company oO Report Format Enter Report Name Untitled Report tst
13. he show advanced link first Then select a begin date of 1 1 1998 and enter your keyword With your category highlighted click search This will search all brands within the database How do I find new brands that were added into the database within a particular time frame Also referred to as a Brand Audit On the Product Set Summary page click on Brand With brand still shown in the dropdown of the Product Set search box click on Show Date Criteria to make your date selections Type your desired keyword in the box and click on search If you would prefer to search all new brands leave the keyword box blank and click on search If you would like to see new brands within a particular category or parent go to the Product Set Summary page and click on Category or Parent After searching or browsing for your desired category or parent highlight it Now in the box below click on Show Advanced and choose a date range Ad pender User Manual 2011 e Then select Show Me Brands For Highlighted Available Items and click on the Search button You will now see a list of brands within the category or parent you highlighted What is the difference between a static and a dynamic time period Static time periods are specific dates to be included in your report Static time periods do not change over time Example January 2005 Dynamic time periods are based on media availability With a dynamic time period such as Cur
14. out 4 Weeks Ad pender User Manual 2011 Data Availability Syndication 6 8 Weeks Natl Spot Radio 8 10 Weeks Hispanic Magazines 1 2 Weeks Newspaper About 4 Weeks Cable TV 6 8 Weeks MK Local Radio 6 8 Weeks B To B Magazines 6 8 Weeks Hispanic Newspaper About 4 Weeks Spot TV Unadjusted 1 2 Weeks Magazines 1 2 Weeks Internet 24 48 Hours Sunday Mags 1 2 Weeks Outdoor 5 6 Weeks
15. rent Month the days weeks months or years covered in a given report will change over time depending on when a report is run For example if a report includes Current Month the report will always include the most recent month of available data Therefore the report output will cover a different month in June than it would if it the report is run again in December What does COMB COPY amp NEC mean Comb Copy and NEC Not Elsewhere Classified means that a particular brand or combination of brands did not fit into any category within a specific class and is therefore put into the Comb Copy and NEC for that class For example Category F611 is for Regular Beer amp Ale Category F612 is for Light amp Low Alcohol Beer amp Ale If both a regular and a light beer are advertised together then the brand and ad spending will go in F619 Beer amp Ale Comb Copy and NEC How can I view the DMA rank of a market Check off Display DMA rank under the market tab within the MediaSet Selections How do I find out when the most recent data will be available When will spending ratings be available for a certain media Please see Data Availability chart or click on Availability button in the upper right hand corner of Ad pender DATA AVAILABILITY Network TV Units amp Dollars 6 8 Weeks Net Radio Units amp Dollars 3 5 Weeks Local Magazines Units amp Dollars 1 2 Weeks National Newspaper Units amp Dollars Ab
16. tage Across Percent Across compares the numbers within the column to the total for the report for the given measure across all columns as a percentage This gives the percentage of the total that the given column accounts in the selected measure Ad pender User Manual 2011 Expenditures Expenditures are the dollars attributed to the given amount of advertising Expenditures do not take into account volume discounts or sales commissions Expenditures are Gross dollars Expenditures are stated in thousands 000 within Trend Media Mix Pod Position and Summary You are given an option of thousands 000 or actual numbers for all other report types Index Index divides by the total for a given row and multiplies by 100 Down Percent Down compares the numbers within the row to the subtotal for the report for the given measure This gives the percentage of the subtotal that the given row accounts in the selected measure For example if sorting by Parent then Brand Down on expenditures would show brand s expenditures as a percentage for the parent Base Column The column to calculate differences from Note that if a base column is not designated within either the time period tab for trend reports or the applicable column in the Finder for Media Usage then the Total column will be used VERNER amp BEARNNINONS Terms amp Definitions ALL If no selections are made the system defaults to
17. ual 2011 Setting Up Key Reports Customizing Your Product Set 1 Specify a Product in the Search Box or click on the Show All button to Show All Category Levels and make selections e All Categories can be segmented by Industries Majors Categories Subcategories and Microcategories e All Products can be segmented by Ultimate Owners Parents Subsidiaries Brands and Products Welcome David Home Help Contact Us Change Application Logout Ad pender POO MO Messages Availability Methodology My Profile Custom Reports Report i i v g Open Report s New Report Toolbar Sania VOER a a Custom Reports Fa 4 Prev Next p Product Set Search and Select Ge Open Set fH SaveSet Ej SaveAs Set qp NewSet ViewSet Open Help Time Period Untitled Product Set rn mes m gt Lan Ieee ries 61 Majors 293 KCAT Subcategories 1715 Microcategories 1759 Available Categories 937 1 300 5 5 Blouses amp Dress Shirts Report Viewer Coats Rainwear amp Jackets Furs amp Fur Coats Maintenance 0 EG Outerwear General Promotion Dresses amp Suits Formalwear Bridalwear Dresses Suits Formahwear amp Bridalwear NEC Dresses Suits Formahvear amp Bridalwear General Promotion Multi Category Corporate s Sportswear amp Athleticwear Sportswear Jeans Bathing Suits amp Beachwear Ready To Wear NEC Ready To Wear Corporate Promotion Sponsorship Ready To Wear General Promotion Womens Underw
18. ude Product Descriptor C Include Category Code Page Break on First Sort How would you like to break out your report Which measures would you like to see in your report Dollars Units On the above measures which calculations would you like to run C Difference Difference C Across C Down Index Specify what your report should rank None Om gt i elude All ther Ad pender User Manual 2011 Setting Up Key Reports Setting Up Your Report Format Continued Report Format 2 Choose the measurement options you would like to appear in the rows of your report oO Report Format Q Report Options Columns Media For Product Break Out R 5 a C Ultimate Owner Sort by Product ke EG Report Viewer il Then by 14 O Major C Subsidiary Maintenance Then by None Category Advertiser C Subcategory Brand 7 Microcategory fy Product Product Details to be reported V Product Name Vi Product Type Vi Product Descriptor Full Product Name Type and Descriptor must be reported if you select Product Groups or the Show Category Code option Product Type must be reported if you include Product Descriptor _ Include Category Code Page Break on First Sort Which measures would you like to see in your report Dollars Units On the above measures which calculations would you like to run C Difference Difference C Across C Down Ind
19. zines Sunday Magazines Local Magazines Hispanic Magazines B to B Magazines Natl Newspapers Almsnannnnen 8 Display Dayparts ase Create Group Show Groups Next gt Report Name Untitled Report 2004 2010 Kantar Media e The default includes All Markets If you want to run a report for all markets you do not need to select anything Only make your selection to limit your report e Rearrange your selections on any page to appear in the order you choose Click the selected item and use the arrows on the right side to move up or down in the list Ad pender User Manual 2011 Setting Up Key Reports Selecting Markets Selecting Markets allows you to limit your report to specific markets 1 To create a Market Group highlight media within Selected Markets box and click on Create Group 2 Enter Group Name and save group 3 Click on the Time Period menu option to proceed Welcome David Home Help Contact Us Change Application Logout Ad pender JO 5 D 3 Messages Availability Methodology My Profile Custom Reports Report D j v g Open Report p New Report Taslber Ey oe A Custom Reports F4 Next gt media Market Media amp Markets da Time Period E Product Set Media Market Report Format R Save your selected items as a group by giving t a name below The group tems are shown for your reference You can change the access from private only available to you to publi
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