Publisher User Manual
Contents
1. kj fz Drill down 1 o 0 ery 0 0 00 0 00 00 5 Program Overview Report Further drilldown by day Day by day 40 0 0 00 0 0 00 D 00 0 00 0 00 jies 2007 Apri l 4 0 00 k 0 D OOo 0 0 00 0 00 0 00 0 00 a2 a007 May a o 3 O 00 2 0 D 00 00 00 0 00 0 00 5 0 00 22 2007 June o gl 27 0 00m 13 0 0 00 0 0 00 oO 00 0 00 0 00 jl aa 2007 July 5l o 1 16 67 1 o D 00 00 00 0 00 E 00 0 00 Tea 2007 August o ols oo 4 0 0 00 0 0 00 ooo 0 00 0 00 aaj 2007 October A 0 13 0 00 6 0 D 00 D D o0 0 005 0 00 0 00 iara J 69 627 27 36 a 0 00 0 0 00 a 00 0 a 0 00 total 2007 SS 12 te TradeDoubler Market like you mean it 5 Payment Information You enter your bank details in the interface Go to Settings and select Payment information If you have further queries please visit our FAQ Information FAQ Payment TradeDoubler makes payments to Publishers once a month usually mid month if the payment is above the payment threshold You can check the Account Balance Breakdown report to see the next payment date Account information Edit Payment info Site information Payment information Edit payment info Please ensure you register your correct bank details incorrect details will prevent payment in being made Your commissions will automatically be transferred into your bank account at2. TradeDoubler Market like you mean it Publisher User Manual Getting Started A manual on how to use the TradeDoubler performance based marketing interface M a TradeDoubler Market like you mean it CONTENT k OTOU O era A 3 Zi APON OFO I eaea E a E EEEE A 3 SSES Ps ROC sacecce E A A N P E AAE E A accesses 3 JONR O O I aan E E E E aa 4 Gr LOCAS pien A 5 FNG PLOOIOR AS txansvshwssssersananumeamananinansasamennueusnesseinansniistastacsanausameeshiaaiadsanamenaninansieadsatisaeamauuas 5 Se S 6 NOW OG aa aucunteie na E N E E 7 tex Inke CnC SCO LIMO nsesauiatvainatan ii n E E 8 Ae IREO aa E E E E 9 ACCOUNT BIOR apinain A E E eee 9 ACCOUN NAOS NOT saoiri aranean rip a OEA O AOA T AE A AER ANAE 9 PCC OUP IB OICI NC BISOKOOW I sireisas na reason eneteesneee sears 9 IVI SF OCIEGIN 19 tetadawageiiaaw stair tesanicabsiaceateneunciannpadiia E E 10 POV ITC AE AE A E A tense iaundaauamumeeiessateriavers 10 Eea OCW E E A A A T N AE 11 POT SOOM E EA E E E E O P E E A OE TE T E A T 12 MOG OVS eraspen aa aa 12 o Paynen NONONO Vaawasicsaumcsswencawwademeacamveneesesaamasiemasieiameacaaveutueasaawialaweneamunadueienaeranenetesens 13 Last revision 2007 11 01 Anngr Statement of Confidentiality This document is the property of TradeDoubler AB and is strictly confidential It contains information intended only for the person to whom it is transmitted With the receipt of this document the recipient acknowledges and agrees that i in the even
3. 16240296 AD GE name Text 1 2 TradeDoubler JavaScript O Custom Use cache prevention lt script type textjawascript gt var uri http Wimpgb tradedoubler comimp typeijsjgi1624029a 407311F new String Math random substring 2 11 document write lt sc Tipt type text javascripM src urie charset 1 0 8859 1 gt lt sc ript gt lt script gt 1 Choose the website where the ad is to be published You can only choose between websites with the status Accepted or Under consideration 2 Tick the checkbox to select e Javascript e Custom 3 Use cache prevention Tick fo enable cache prevention is used to make sure that the browser does not cache the link and thus guarantees that all impressions are accounted for 4 Copy the code and paste it in the HIML code of the website The code is complete and has been prepared with your ID It might take up to 15 minutes before images appear on the website CONF IDENTIAL 2007 TradeDoubler AB gP TradeDoubler Market like you mean it Text links and Deep Linking Text Links are used to link directly to the Advertiser s website Deep linking is a text link that directs the visitor to a specific page on the Advertiser s website rather than to the home page As the target URL contains content connected to the advert Deep linking results in much more targeted linking You can search for links available in a program by using the search box as for pro
4. payment date highlighted at the top of the Account Balance Breakdown Report For domestic payments affiliates must enter Bank Name Sort Code and Account Number AD MANAGEMENT Teter a Hamel eerste eee Hee f6li nb fe mmer Dele Kleen Serene thhoekee Cunt Cade m TOTAR TE CONF IDENTIAL 2007 TradeDoubler AB 13
5. 942 ja 407311 I gt Test your Text Link My Anchor Text CONF IDENTIAL 2007 TradeDoubler AB a TradeDoubler Market like you mean it 4 Reporting Once you have the ads and links up on your website you can check the performance of your ads and your account in several reports You access reports in the left hand menu Reports Statistics can also be viewed in the Publisher Account Snapshot on the firt page of the interface where the account balance is also displayed Account Balance The account balance displayed on the first page of the Account balance interface is the amount generated since the last payment and is funds owed to you Click the account 6 226 85 balance for a breakdown of events Account Snapshot Account Snapshot Website name All websites The Account Snapshot provides a quick overview of perinad website statistics If allows you to review the performance of your account overall or for specific websites over a given time period You can select a specific website and specify a time period Click Save Preference to keep those settings for each time you log in Last month ka Activity Leads Sales Commission Total Save Preference Account Balance Breakdown This report gives an overview of the commissions you have earned but yet not been paid for It will give you information on the next payment date and the minimum payment threshold needed in order to generate paym
6. IAL 2007 TradeDoubler AB ata TradeDoubler H Market like you mean it 6 The Advertiser reviews your website and will decide whether to accept or deny your application This can take up to 14 days You can in most cases start earning commission from that program immediately by placing ads on your website however if you are subsequently denied on the program you will lose any commission that might have been earned during the application process TIP You should apply to programs that are relevant to your website content in order to increase your conversions 3 Select Ads Find Program Ads You can now start adding ads to your website You should select a program that you have applied to or are accepted on and then choose an ad from that program You can search for ads in a program in different ways 1 Search for the program by clicking the link My Programs on the first page of the interface under the search box e lf you have multiple websites select website e Enter Under Consideration or Accepted in the Website status dropdown list e Click Run report e Click the ID of the program that you want to add ads from in the 3rd column e Select the Links tab Website 2 TradeDoubler Publisher status a C Show only program names H Advanced Reset to default E Show add to My reports Today s date 25 10 07 10 50 2 TradeDoubler This report took 0 05 This report displays all the programs you have applied to and the stat
7. allows us to invoice and collect payments from Advertisers We have to allow time for Advertisers to review sales and leads in the case of returns invalid credit cards or fraud Rejected payments These are payments rejected by your bank Make sure that you have entered your bank details correctly If your details are not correct payment will not go through and you will have to wait until The next payment period My Programs This report displays all the programs you have applied to and the status of your relationship with the program Click Advanced for additional options to include in the report Tick the checkboxes Event and Program tariff fo view the events that are paid for and the amount Payment The payment report displays transactions that have been paid into your account in the related payment run Click the sum in the Sum converted column for a breakdown of transactions where each transaction has its own row with detailed information Commissions for sales and leads are broken down per transaction while clicks and impressions are aggregated per day EPI information is also included allowing you to attribute specific sales to specific custom events Transaction Sum in Sum Local name currency converted currency Leads GEP 28 00 GBP GEP 28 00 l l l l l Sales GBP 18 60 GBP 18 60 I Site name Program 2 TradeDoubler Blinddater CONF IDENTIAL 2007 TradeDoubler AB 10 a TradeDoubler Market li
8. ent from TradeDoubler This report has three sections Transactions not yet qualified for payment Transactions to be paid in the next payment and Rejected payments Transactions not yet qualified for payment e Transactions in pending status Commission that an Advertiser Owes you on sales that are awaiting acceptance by the Advertiser e Transactions in status under consideration Lists commission earned on programs that you are under consideration for these will not be paid until you have been accepted on the program CONF IDENTIAL 2007 TradeDoubler AB M a TradeDoubler Market like you mean it e In payment period but unpaid by Advertiser TradeDoubler has not yet been paid and can therefore not pay out commission Invoices are sent by TradeDoubler to the Advertisers on a regular basis If the Advertiser is late paying an invoice the name of the Advertiser is highlighted in red e Prepaid Transactions These are payments from Advertisers that use the prepayment feature Approved transactions are automatically paid for in the next possible payment e Transactions not yet invoiced to Advertisers The Advertiser has not yet been invoiced for these transactions Transactions to be paid in the next payment Transactions in this section have been earned after the cut off point for the last payment period and are not due yet Payments are made monthly but are two months in arrears This is TradeDoubler standard two month lag which
9. grams and ads select Text links as the search type Or go to Ad Management in the left hand menu and choose My text links 1 Select you ad and click the link titled Text link or Deep link If the ad is not available as a Deep link the link is replaced by a No in the column Program name Program ID Category Prepayment Keywords Product feeds Website status Text links Deep linking Gatwick Express Under Cars and Transport Closed Text links Deep link Closed 31 10 06 carsandtranport o fooeed o Consideration Tetine Deen ink Cars and Lombard Darect 278 Transport shopping Travel No Restricted No Under amp Holidays Business amp Consideration Finance iE Site a com ags shopping Business amp No Under Textlinks No Closed Finance Consideration Test implementation 1 l Under l 23336 No Ma Textlinks Deep link 14 Mars thomas am e eaten ete peme 2 Select Text link format e Full Anchor Tag e Plain URL Enter Target URL Deep linking only Enter Anchor text Test your Text link Copy and paste the code onto your website OK amp Text Link Generator for Gatwick Express Closed 31 10 06 Select Text Link Format Full Anchor Tag Plain URL Anchor text My Anchor Text Text link code lt a href http clkuk tradedoubler comclick p 23158 pal 407311 pg 1080942 jitle My Anchor Text target _blank My Anchor Text lt a gt lt img src hitp impgb tradedoubler comimp typetinw g 1080
10. he value of sales and CR Sales Rate the higher percentage the better the ad is performing Order value Basket value of the sale made via the ad Commission The commission generated from the ad Key metrics eCPM earnings per 1000 impression how much commission you earn for every 1000 impression eCPC earnings per click how much you earn each time the ad is clicked Monthly Overview This report provides a monthly summary of your activities and can give a precise description on the data of your choice You can run the report on all your websites or choose a specific website and to select a specific program Select the information that you want to see in the report using the checkboxes in Advanced Click the doubler arrow in the Links column for other report options or to run a drill down Day by day GEE Today s date 26 10 07 11 45 Programs 10 1cd com 3289 Country GE Currency GBP Site name 2 TradeDoubler Last updated Read more Update frequency Live This report took 0 05 total 2004 ile El Sub 13 00 0 00 17 L 0 00 0 0 00 9 00 0 00 0 00 total 2005 Sub 204 0115 7 35 12 0 0 00 10 5 93 93 33 84 58 total 2006 8 E Sub 0 0 00 0 00 0 00
11. ke you mean it Program Overview This report gives you an overview of all activities in one of your websites or a summary of all your websites It gives a precise description on the transactions that you have generated broken down per registered website program and specified time period After running the report you can click the double arrow in the Link column to select other reports for that program Program Overview Report ns E a ENET Today s date 25 10 07 11 20 Report period 25 10 07 25 10 07 Currency GBF Site name 2 TradeDoubler Last updated Read more Update frequency Live This report took 0 35 Program Impressions Unique Clicks Unique Leads Sales Click call Order Digital wallet Commission impression visitors e Impressions The number of times ads on your website have been viewed in that program e Unique impressions Number of responses to page requests from a visitor s browser within a predefined time period most Advertisers do not track this event e Clicks o Number of times ads on your website were clicked on in that program o CTR Click Through Rate Clicks divided by Impressions times 100 e Unique visitors UV o One click per visitor per predefined time period for example if the same user clicks on an ad 10 times in one hour that will register 10 clicks but only one unique UV o UVR Unique Visitor Rate UV divided by Impressions times 100 o The number of leads generated from the
12. ll or partial program name in the Program name or ID field e Search by category select one or more categories that fit your website and search for programs in those categories To search for multiple categories hold Ctrl down and click each category to include 2 If you have multiple websites registered with TradeDoubler make sure you select the website that you want to apply with from the Site Name dropdown list 3 Click Search Join Program To apply to a program either click the program name and select Apply or click the Apply link in the right hand column Tariffs Performance Category Pre ment Keywords Product feeds TD info Website status E1 ck alata UV Click Leads Sales 90th EPC Avg paid EPC EE Program Settings Apply Apply to Daily co uk Status Mor appied Apply to Daily co uk Site name 2 TradeDoubler Apply for this program D A Visit the site http fwww daily co uk Important Read the TradeDoubler Publisher Agreement Ihave read the agreement and accepted the terms therein 1 If you have multiple websites registered with TradeDoubler select Site Name in the dropdown list 2 Click the link Important Read the TradeDoubler Publisher Agreement 3 Read the agreement and tick the checkbox have read the agreement and accepted the terms therein 4 Click Apply for this program 5 You will instantly receive an email notifying you that you are under consideration for the program CONF IDENT
13. revenues and partnerships with top Advertisers on your behalf Optimize the advertising soace on your website by measuring the effectiveness of ads TradeDoubler administer all payments and ensure you are paid reliably and on time The following guide will help you get started Follow the easy steps below to link to Advertisers and start earning commission 2 Apply to Program Search Program The first thing you need to do is to search for and apply to all the programs you would like to work with There is no limit on applications Featured and new programs are presented on the first page of the interface and it is possible to apply directly by clicking the program logo You can also use the search functionality on the first page of the interface or the search page accessed from the left hand menu Search type O Program list Adlist AdTool list Text links Program name or ID Category Art amp Literature Business amp Finance Tariff structure Business To Business All k Careers Website name Sort by 2 TradeDoubler Program name Website status Rows per page Advanced search CONF IDENTIAL 2007 TradeDoubler AB There are several ways of searching for programs these are a few 1 Tick Program list as Search type e Search for all available programs by leaving the field Program name or ID empty Change Rows per page to a high number e g 500 e Search for a specific program by entering a fu
14. t that the recipient does not intend to implement TradeDoubler AB s Publisher network solution these instructions will be returned to the address listed below at the earliest possible moment ii the recipient will not copy fax reproduce divulge distribute or in any other ways compromise the confidentiality of this document in whole or in part without the expressed written consent of TradeDoubler AB and dil all of the information herein will be treated as confidential material with no less care than that afforded to confidential material of your own company TradeDoubler AB has prepared this document TradeDoubler AB Barnhusgatan 12 111 23 Stockholm Sweden CONF IDENTIAL 2007 TradeDoubler AB TradeDoubler ZB lt Z Market like you mean it 1 Introduction Welcome to TradeDoubler Start earning money from your website today it s quick it s easy and It s free TradeDoubler partners with all types of website owners to successfully increase the value of their traffic Through TradeDoubler s platform you can monitor and evaluate the traffic to your website and convert it into revenue Access our network of leading brand Advertisers and build profitable partnerships Select the best deals that suit your business model Offer your website visitors well targeted compelling advertising to boost the appeal of your content Work with TradeDoubler s expert teams and gain a virtual workforce committed to growing your online
15. us of your relationship with the program Click Advanced for additional options Tick the checkboxes Event and Program tariff to view the events that are paid for and the amount Program Site name Name Sub total 2 TradeDoubler D 23158 15 065 06 15 06 06 CONF IDENTIAL 2007 TradeDoubler AB P TradeDoubler Market like you mean it 2 Youcan also search for the program using the search box e Tick Program list as search type If you have multiple websites select website Enter Under Consideration or Accepted in the Website status dropdown list Click Search Click the program name in the search result and choose Links 3 You have now been redirected to the Links tab in Program settings e Click Graphical elements to view available ads or click a suitable category e The Available sizes section displays a breakdown of the available ad sizes for the program based on the most common banner dimensions Click a size to view all available ads in that size Product database Product feeds not avaiable for Fs program Available sizes List all availible ads 468x60 10 Graphical Element 120x60 7 Categories i Car Insurance 6 120x600 3 Credit Cards 10 Home Insurance 6 i Life Insurance 9 aoe Mortgages 13 Personal Loans 9 Secured Loans 5 728x90 0 234x60 0 300x250 0 160x600 0 4 Itis also possible to Search for ads in a specific program using the search box e Tick Ad list as search t
16. website in that program Leads are generally completed actions without a sale for example an application o LR Lead Rate Leads divided by Impressions times 100 o The number of Sales generated from your website in that program o GBP or other currency Generated commission o CR Conversion Rate Sales divided by Clicks e Order value The total basket value of goods purchased via the website e Digital wallet Deposits and Withdrawals Manual transactions that have been paid or removed by TradeDoubler or by the Advertiser e Commission The total commission earned from your website CONF IDENTIAL 2007 TradeDoubler AB 11 Ad report o TradeDoubler Market like you mean it This report shows how each ad has performed Make sure to update those ads that are not so effective The report accumulates all traffic for one program and breaks it down per ad Impressions and Unique impressions Number of impressions unique impressions the ad has generated A Unique impression is a page requests from a visitor s browser within a predefined time period Clicks and CTR Click Trough Rate Number of generated clicks and CIR the higher percentage the better the ad is performing Unique visitors UV and UVR Unique Visitor Rate Number of generated UV and the UVR Leads Number of generated leads the value of leads and LR Lead Rate the higher percentage the better the ad is performing Sales Number of generated sales t
17. ype e Enter the name or ID of the program e Select website e Click Search Select Ad The list of ads includes different types of ads Text Links Image Links HTML Banners and Flash ads Tariffs Performance Last TD Website Avg Category Ad size Keyword 90th paid updated info status P UV Click Leads Sales EPM EPM Business amp Lombard Finance Travel amp ea nerictanner1270x60 gif 120 60 0 00 looo l Direct Holidays Shopping Cars links and Transport 1 Select ad and click the link Show Code CONF IDENTIAL 2007 TradeDoubler AB TradeDoubler Market like you mean it Show Code When you click Show code a pop up opens with the HTML Code Now all you need to do is to select options for the code and copy and paste onto your Website The show code popup displays different options depending on the type of ad The example below is the code for a Text link Choose one of the options below for some graphical elements there may only be one option Copy and paste the code to insert the graphical element on your site JavaScript could compared with other options slow down your web site but sometimes you need to use JavaScript since some graphical elements only work with JavaScript 1 Highlight the code for only one of the different types copy it and paste it to your page where you want the image to appear 2 You do not have to change anything the code has been prepared with your ID AD GE ID
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